Saturday, April 28, 2007

IDEAWORKS' CREATIVES UP ALL NIGHT FOR BENDON


Ideaworks Sydney has created a TVC for Bendon Lingerie to launch their Sleepwear range.
The 45 sec spot shows the after effects of wearing the sexy new sleepwear – sleeplessness during the day after being “up” all night.

Agency – Ideaworks
Writers – Rodd Martin, Christian Kernot
Art Director - Hema Patel
Account Manager – Kristen Smollen
Agency Producer – Laura Langdon
Production Company – UFO Film
Director – Rodd Martin
Producer – Gordo Westman
Editor - Remi Luxford
Post Sound – Rod Enright Song Zu

COMEDY OF ERRORS IN NEW YELLOW CAMPAIGN VIA GPY&R


A new multimillion-dollar Sensis advertising campaign begins this weekend for the iconic Yellow™ Directory. The campaign breaks new ground for Yellow™ as it’s the first time a single overarching message and creative have been used to target both advertisers and consumers.
The advertising campaign – developed by George Patterson Y&R, Melbourne, Yellow’s agency of record – includes a 45-second TVC as well as print, radio and outdoor components. Additionally, there will be a major marketing and public relations component, with the latter executed by Sensis’ newly-appointed PR consultancy, Red Agency.
The new ‘Need a Hand?’ TVC follows a series of misfortunes happening to tradesmen and consumers in a home improvement scenario, with the Yellow™ Directory saving the day for both groups. The TVC will take on new incarnations in the coming year, using different scenarios each time.
The campaign is based around moment-in-time scenarios: specific times or events, such as when moving house, getting married or having a baby, when consumers and advertisers need to use the Yellow™ Directory because of its reliability, accessibility and ease of use in these situations.
The new campaign hopes to build on the historic humour that has made the Yellow Directory ads talking points among Australians, with memorable TVCs such as the ‘Not Happy Jan’, ‘Goggomobil’ and more recent ‘Thai Thai’ commercials.
As part of the new campaign, each TVC will end with the iconic ‘walking fingers’, refreshed with a 3D animation.
“The integrated campaign is intended to communicate to both consumers and advertisers. For consumers, it is designed to remind people about how useful, easy and helpful Yellow™ is. For advertisers, it demonstrates the value of Yellow™ as an advertising solution and reminds businesses to get their advertisement in before sales close," said Stephen Harvy, Yellow™ Marketing Manager.
With more than 850,000 advertisers and more than nine million users across print and online each month, Yellow™ is Australia’s largest and longest running advertising directory and is an iconic Australian brand.
The TVC premieres this Saturday (28 April) on subscription TV and Sunday (29 April) on free-to-air TV.

Yellow Pages ’Need a Hand?’ TVC
Agency: George Patterson Y&R, Melbourne
Creative Director: Paul Catmur
Director: Paul Middleditch
Production Company: Plaza Films

Friday, April 27, 2007

COMM BANK APPOINTS GOODBY!


In a move that is bound to cause controversy, the Commonwealth Bank has appointed hot US shop Goodby Silverstein & Partners, San Francisco to the Brand part of its account. (The agency's creative guru Jeff Goodby is pictured).
Why the bank did not consider any of the top Australian creative agencies good enough is probably where the controversy will start when this sinks in...

Commonwealth Bank Statement
The Commonwealth Bank has appointed San Francisco based advertising agency Goodby Silverstein and Partners to work with the Bank on its brand strategy.
Goodby Silverstein and Partners are widely recognised as one of the most effective and leading advertising agencies in the world. Last year they were awarded Adweek’s Agency of the Year; Ad Age’s Digital Agency of the Year; Creativity’s Agency of the Year; and Ad Age’s Campaign of the Year. They will join the Commonwealth Bank roster of agencies from May, and will work with the STW group of companies retained by the Bank to underpin and support the Bank’s vision of being Australia’s finest financial services organisation.
Mark Buckman, Executive General Manager, Branding Marketing and Advertising said “The decision to appoint Goodby Silverstein and Partners follows a global search to find a partner who shares our vision of developing world-standard advertising and communication which reflects the transformation occurring inside the Bank. Over the past 18 months, the Commonwealth Bank has made strong and positive change, evidenced by increases in staff engagement and customer satisfaction. The “Every day’s a new day” campaign was developed during this time to show those changes occurring within the Bank, and we are now at a point where we can consider a brand position which will more clearly differentiate the Commonwealth Bank in the financial services sector.”
In making the announcement, Mr Buckman said, “the Commonwealth Bank brand is strong in the Australian market, and the responsibility now rests with us to develop a world-class campaign which re-energises and repositions the brand in the minds of all Australians. Our decision to add Goodby Silverstein and Partners to our roster means that we are now working with absolute best there is locally and globally to redefine the Bank’s brand and position us strongly for the future,” Mr Buckman added.
Goodby Silverstein and Partners Vice –Chairman Harold Sogard said “We are absolutely thrilled and enormously energised to be working with The Commonwealth Bank. It is clear to us that the Bank is committed to world class service and performance and will do nothing less than change the face of banking in Australia. As an agency we are confident we are in a position to communicate the Commonwealth Bank’s vision in a way which will positively transform the way Australians feel about this proudly Australian company”.

(Obviously this "proudly Australian company" is not proud enough of Australia's best advertising agencies - CB Blog).

MO'S LAST LONG LUNCH - SYDNEY OPERA HOUSE TODAY


The celebration of Alan (Mo) Morris’s amazing life is currently underway at the Sydney Opera House, Opera Theatre Northern Foyer. The Morris family have invited Mo’s many friends and colleagues to join them for this upbeat and informal event overlooking his beloved Harbour. The wake started at 11.30 this morning and last count there were over 550 attendees, with more coming by the hour.
2:30pm update... CB Blog talked to Ted Horton who was at the airport after attending the Mo wake. He said it was a wonderfully moving tribute, especially when Jo sang farewell to his old friend. Everyone who was anybody was there, he said,, from the past to the present day. The wake will continue until 4:30 when it will no doubt spill over into the pubs around the Rocks and Circular Quay.
Tucker - at Mo’s request - will be totally Aussie: party pies, mini-burgers, sausage rolls, lamingtons and stuff, with maybe noodles for vegetarians. And yes, Tooheys have generously made sure there’ll be ample amber liquid on tap.

AUSTRALIA AND NEW ZEALAND PERFORM WELL AT CLIO SHORTLIST STAGE


Australia and New Zealand have scored 24 finalists and 23 finalists respectively at the shortlist stage of the Clio Awards, which will be held in Miami from May 9 to 12.
For Australia, CB Agency of the Year George Patterson Y&R Melbourne has four finalists, followed by M&C Saatchi Sydney with three and Saatchi & Saatchi Sydney and Clemenger BBDO Adelaide with two apiece. In addition, Australia's The Glue Society directed the Axe 'Gamekillers' campaign via BBH New York, which was a finalist 4 times over: Content & Contact TV Show,
Integrated Campaign, TV Single (British Accent Guy), and TV Campaign.
For New Zealand, CB Agency of the Year Saatchi & Saatchi Auckland has seven finalists, followed by Publicis Mojo Auckland and Clemenger BBDO Wellington with three apiece. DDB Auckland, TBWA\Whybin Auckland and Draft FCB Auckland have two apiece.
Check out the full list of Clio finalists at:
http://www.clioawards.com/awards/index.cfm

AUSTRALIA

Talking Boony
Victoria Bitter
George Patterson Y&R, Melbourne
Content and Contact

Talking Boony
Victoria Bitter
George Patterson Y&R, Melbourne
Innovative - Beverages/Alcoholic

Big Warnie
Cricket Australia - Ashes Series
George Patterson Y&R, Melbourne
Innovative - Entertainment Promotion

Flash Beer
Carlton Draught
George Patterson Y&R, Melbourne
TV - Beverages/Alcoholic

Rituals
Drumstick
Publicis Mojo, Sydney
TV - Retail Food

Tree
Curtain
Cupboard
Olay Skin Care
Saatchi & Saatchi, Sydney
Print Campaign

Aussie
Arctic
Ocean
Toyota Landcruiser
Saatchi & Saatchi, Sydney
Print Campaign

Wallaby
Turtle
Coral
WWF
Leo Burnett, Sydney
Print Campaign

Immigration Form
San Diego Zoo
M & C Saatchi, Sydney
Print - Entertainment Promotion

Dab
Water Corporation
The Brand Agency, Perth
Print - Public Service

Blood Box
Australian Red Cross Blood Service
M & C Saatchi, Sydney
Collateral

Make Your Own Ad Kit
Marketing Week
Clemenger BBDO, Adelaide
Collateral

Yellow
Pink
Blue
Adicolor Footwear
Smart, Melbourne
Poster Campaign

Zebra on Giraffe
San Diego Zoo
M & C Saatchi, Sydney
Posters - Entertainment Promotion

Big Hands
Target Australia - Big Toy Sale
The Campaign Palace, Melbourne
Innovative - Retail Stores

Grandma
World Cup Soccer 2006
Clemenger BBDO, Adelaide
Entertainment Promotion

Superhero
Australian Childhood Foundation
(Clemenger BBDO, Melbourne)
Exit Films, South Melbourne
Mark Molloy
Direction

Imaginary Guide
City of Melbourne
(George Patterson Y&R, Melbourne)
Revolver Film, Sydney
Steve Rogers
Direction

Restless
Hyundai Sante Fe
(Assignment Group, Auckland)
Sydney Film Company, Sydney
Tony Williams
Direction

Finding Changes
National Breast Cancer Center
(BWM Sydney)
Filmgraphics Productions, Sydney
Graeme Burfoot
Direction

Summer Rush
Boots
Anonymous Content@Independent, London
Garth Davis
Direction

Reconstruction
Transport Accident Commission
(Grey Worldwide, Melbourne)
Guillotine, Sydney
Editing

Past Experience
Heineken
(Leo Burnett, Sydney)
FUEL, Sydney
Visual Effects

Reconstruction
Transport Accident Commission
(Grey Worldwide, Melbourne)
Fin Design & Effects, Sydney
Visual Effects

***

NEW ZEALAND

Tiger - Taste It In This Life
DB Breweries -Tiger Beer
Saatchi & Saatchi New Zealand, Auckland
Beverages/Alcoholic

Mum & Daughter
Dad & Son
Dad & Daughter
$9.95 PC Games
Colenso BBDO, Auckland
Print Campaign

Ketchup
Campaign Against Landmines
Publicis Mojo, Auckland
Print - Public Service

Albatross
Greenpeace
Publicis Mojo, Auckland
Print - Public Service

Worth the Pain
Young Guns
Saatchi & Saatchi New Zealand, Auckland
Print - Collateral

TV2 Finding Nemo Sushi
TVNZ
Saatchi & Saatchi New Zealand, Auckland
Print - Other

Cat
Volkswagen Genuine Parts
DDB New Zealand, Auckland
Poster - Automotive Products

Deer Head
Volkswagen Genuine Parts
DDB New Zealand, Auckland
Poster - Automotive Products

Blair Letter
Cheney Letter
IMF Letter
World Press Photo Exhibition 2006
Clemenger BBDO, Wellington
Poster Campaign

Psoriasis
Ulcers
Hemorrhoids
Young Guns - Worth the Pain
Saatchi & Saatchi New Zealand, Auckland
Poster Campaign

TV2 Spiderman 2
TVNZ
Saatchi & Saatchi New Zealand, Auckland
Billboard - Media Promotion

Pixellated Portraits
Pago
TBWA\WHYBIN, Auckland
Innovative - Banking/Financial

Bonded by Blood
Adidas NZRU - The All Blacks
TBWA\WHYBIN, Auckland
Innovative - Entertainment Promotion

Starkish
Stark
Saatchi & Saatchi New Zealand, Auckland
Innovative - Beverages/Alcoholic

Ketchup
Campaign Against Landmines
Publicis Mojo, Auckland
Innovative - Public Service

Anti drink driving
Clemenger BBDO, Wellington
Interactive - Mobile/Wireless

World Leaders Invitations
World Press Photo Exhibition 2006
Clemenger BBDO, Wellington
Integrated Campaign

At The River
The L Word
Draft FCB, Auckland
Radio - Entertainment Promotion

At The River
Fresh Baking
Surprise Vistor
The L Word
Draft FCB, Auckland
Radio Campaign

Young Guns - Worth the Pain
Saatchi & Saatchi New Zealand, Auckland
Design - Posters

Giacometti Shadows
Strategy Design & Advertising, Christchurch
Design - Environmental Design

Live
Vodafone
(Kaspen, Prague)
The Sweet Shop, Auckland
Direction

Snowball
Travelers Insurance
(Fallon, Minneapolis)
Weta Digital Ltd, Wellington
Visual Effects

Thursday, April 26, 2007

'BIG AD' LADS JOIN CLEMS


UPDATED: Former George Patterson Y&R, Melbourne creative team Ant Keogh and Grant Rutherford joined Clemenger BBDO Melbourne today. Although not officially confirmed, several staffers says they have sighted the lads in the building, along with former George Patterson Y&R Melbourne suit on Fosters, Paul McMillan, who will presumably continue in that role at Clems. McMillan resigned from GPYR at the same time at Keogh, Rutherford and Josh Stephens (now at AJF Partnership).

ANOTHER YOUNG AUSSIE OFF TO CLIO FUTURE GOLD COMP


A second young Australian creative, Ben Sampson, a junior copywriter at Clemenger BBDO Sydney, has been selected as one of twelve young creatives worldwide to compete in Clio Future Gold taking place from May 9-12 in Miami, Florida.
Clio Future Gold is part of the International Clio Awards, and now in its fourth year, was designed to support the next generation of advertising creatives. The competition calls for the Future Gold participants to be paired into six teams and asked to respond within 24 hours to a creative brief. The winners will be given a Gold Clio plaque presented on stage at the Print Awards Gala on May 11 during the Clio Festival.
Sampson, who has been with Clemenger BBDO Sydney for eighteen months was named Top Creative at AWARDSchool in 2005 and last year won a creative competition through B&T magazine to the Cannes Advertising Festival. During his time at Clemenger Sydney he has created campaigns for clients including: Asio, Mitsubishi, RSL Australia and Nicorette.
"We are thrilled that Ben has been selected to compete in Clio future Gold, and look forward to him flying the flag for Australia and hopefully bringing home the gong! We will be rooting for him!" said Danny Searle, Creative Director of Clemenger BBDO Sydney.
"Good on ya boys! Have fun, learn lots and bring back the prize!" said Jim Moser, Managing Director of Clemenger BBDO.
Sampson's creative partner, David Tomkins will also be attending the Clio Awards.

IS THIS THE CANNES GRAND PRIX? THE NEW LUX SPOT VIA SANTO, BUENOS AIRES


Advertising Age ad critic Bob Garfield thinks it's a contender, but do we?

Wednesday, April 25, 2007

KIDD DIRECTS A NOVO IDEA


Bronwyn Kidd is a well known Melbourne Stills Photographer specialising in fashion and beauty.
She is also now working as a director through Vanilla films.
Vanilla was approached to create a 30 second tvc for client, Novo, part of the Westco fashion group.
Taking inspiration from Marie Antoinette it was shot at Labassa, a beautiful national trust home in Caulfield.
The story is based around a sleek intruder and her accomplices who steal a cache of Novo Boots from beneath a sleeping beauty.

DIRECTOR: Bronwyn Kidd
PRODUCER: Carole Whiting
PRODUCTION COMPANY: Vanilla Films
DoP: Stefan Duscio
STYLIST: Virginia Dowzer
CLIENT: Westco

Tuesday, April 24, 2007

THE CAXTONS GETS A MAKEOVER


In preparation for the 33rd year, The Caxton Awards were re-launched at an event in Sydney tonight (Tuesday).
The aim of the Caxton Awards and weekend is to stimulate the creative community and recognise great newspaper advertising.
Earlier this year, the organisational responsibilities for the Caxtons were transferred from News Limited, Fairfax and West Australian Newspapers, to the new industry marketing group, The Newspaper Works.
Says Tom Moult (pictured), chairman of the Caxton Committee: “The Caxtons are the longest running awards in Australia and the involvement of The Newspaper Works signals the start of an exciting new era.”
Tony Hale, CEO of The Newspaper Works, said the Caxtons were a wonderful asset for the newspaper industry.
“It is incredibly important for the newspaper industry to recognise, reward and encourage the creative community on the fundamental basis that better creative leads to greater advertising effectiveness.”
Moult revealed that the creative committee had been expanded to include Melbourne based Paul Catmur, ECD of Y&R Australia and NZ, Rebecca Carrasco, creative at Lowe Hunt, Sydney and Russell Smyth, CD of The Campaign Palace, Sydney and then unveiled several new initiatives designed to extend the presence of The Caxton’s in the creative industry to further promote newspaper creative all year round.
A new bi-monthly contest referred to the “Could Be a Caxton” was announced. Newspaper ads that have appeared over the previous 2 months will be judged by highly regarded and awarded creatives. The creators (primary art director and copywriter) of each ”Could Be a Caxton” winner will receive tickets to the Caxton Weekend and the work will be profiled in the trade press and be automatically entered into the annual Caxton Awards.
Moult also announced the 2007 Caxton weekend location, date and reduced delegate cost. The weekend will be held in the ever popular Byron Bay, at the Byron at Byron Resort from 26th-28th October. Delegate fees have been reduced by approximately 25%, making it even more affordable to attend.
Hale then announced the launch of a Caxton website designed to provide the industry with information about the Caxton Awards, its history, past winners, Call for Entry details and the Caxton Weekend. The website will also act as a resource tool, providing information about breaking newspaper creative campaigns, both locally and overseas, links to industry websites and a supplier marketplace section for creative services.
The website will be live on 27th April at www.thecaxtonawards.com.au
Further details about “The Could Be a Caxton” eligibility and how to enter can also be found on the new website.
The Caxton Awards look forward to your support throughout the year and urge you to visit the new website to keep updated with Call for Entry open and close dates, the bi-monthly “Could Be a Caxton” winners, details of weekend speakers and examples of new great newspaper advertising.

McCRACKEN DEPARTS GREY, SHANNON TO REPRESENT OZ ON REGIONAL CREATIVE COUNCIL


Grey regional ECD Todd McCracken (pictured) is leaving the network to pursue personal business interests, coinciding with a decision to form a regional creative council to be headed by Grey's chairman and CEO/Asia Pacific, Mike Amour.
Says McCracken: “Grey has been great. I’ve enjoyed my time there and pushing the work to new levels. But my other interests have been calling and it feels like the right time in my personal growth plan to go for it. Grey’s in great hands, and we’ve set up a new Creative Council which Mike will run.”
Says Amour: “Todd has been an avid property investor and entrepreneur for years, and he has decided it’s a good time to pursue this avenue more aggressively. I am a huge supporter of anyone who wants to do their own thing. Todd has helped coach some great creative talent in the past two years, and the jump in awards has been in large part due to his influence. We wish him every success.”
Amour says the Regional Creative Council is specifically designed to leverage the company’s local creative strength and accelerate its growth.
Amour will personally chair the Regional Creative Council, reflecting the importance of Grey’s continued drive to improve its product at all levels. It will consist of the following members: Prathap Suthan, South Asia; Raj Kurup, India; Justin Lim, Singapore; Ant Shannon (pictured left), Australia; Yue Chee Guan, China; Kanji Miyagawa, Japan; Keith Ho, Hong Kong and Jeremy Powell, G2 Japan. In addition to his role as lead creative on Grey’s regional P&G business, Jeff Orr will work with Amour to facilitate the development and ongoing work of the Council.
“This group comprises some of our best cross-discipline, multi-cultural creative talent in Asia. It will be a terrific catalyst for improving Grey and G2’s creative output.”
Grey has seen a significant jump in its creative performance and awards tally in the past 12 months: Grey won 110 Gold, Silver and Bronzes in key international, regional and local awards shows in 2006, versus 60 during 2005, taking significantly more metal than ever before in the shows that count towards global recognition.

DDB SYDNEY YOUNG CREATIVE TIM GREEN SELECTED TO COMPETE IN CLIO FUTURE GOLD


Tim Green, a talented young DDB Sydney art director, has been selected as one of 12 creatives worldwide to compete in the CLIO Awards Future Gold/Young Creatives Competition.
The Competition will pit the young creatives against each other in pre-selected teams in a creative competition in May in Miami, Florida. The teams will be given a creative brief, then present the next day to the panel of 2007 CLIO Awards judges where they will have 10 minutes to pitch their ideas. The teams will be then narrowed down to three finalist teams who will present the following day to the client. The client selects the winning team.
Says Matt Eastwood, National Creative Director DDB: “This is amazing and how flattering. To be chosen as one of 12 in the world for this competition is extremely exciting. It’s like the Olympics of advertising. Tim is looking forward to going to Miami and bringing home the gold for DDB.”
The competition takes place 9-12 May in Miami, Florida.

DDB SYDNEY TAKES EXTRA CARE AGAINST ANNOYING FOODS


A casual afternoon is interrupted by a gathering group of petulant food characters. DDB Sydney's campaign aims to promote Extra as the anytime remedy to help lose annoying food build-up. 

Client: Wrigley's
Agency: DDB Sydney
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Art Director: Antony Simmons
Copywriter: Alexander Wadelton
Agency Producer: Honae MacNeill
Director: Jonathan Baker
Producer: Johnny Greally
Production Company: Window Productions
Editor: Bernard Garry - The Editors
Post Production: Fuel
Conceptual Designer: Morten Rowley
Music Production: Nylon Studios

CROCKER DEPARTS DDB SAN FRAN FOR O&M HONG KONG GIG

Former DDB Sydney writer Andrew Crocker, who has been at DDB San Francisco for the last year or so, has scored a senior creative position at O&M Hong Kong, working under ECDs Simon Handford and Annie Wong.
Prior to San Fran, Crocker had been at DDB Sydney since 1998, and before that had stints at George Patts/Adtown, Morris & Partners and Singo's.

Monday, April 23, 2007

FOSTER’S PICKS CLEMENGER MELBOURNE FOR CARLTON DRAUGHT AND PURE BLONDE - BADJAR GETS CROWN LAGER


As many industry punters predicted, Foster’s Australia, Asia & Pacific has appointed Clemenger BBDO Melbourne to handle two of its market leading beer brands, Carlton Draught and Pure Blonde, Badjar Ogilvy Melbourne to handle Crown Lager. Both appointments are effective immediately. All three brands were previously held by George Patterson Y&R.
However, Foster’s will continue its longstanding relationship with Patts, which is the custodian of a number of the company’s brands including its biggest and most profitable brand, VB.
Robert Morgan (pictured), Chairman of Clemenger Communications and Peter Biggs, Managing Director of Clemenger BBDO Melbourne, met with Foster's late last week and Clemenger BBDO Melbourne was assigned the business subsequent to that.
“The reason Foster’s have come to Clemenger BBDO Melbourne is that they admire the work we do for existing clients and our creative reputation. Foster’s made it clear that they wanted to establish a long-term relationship with us to achieve similar success with their brands across advertising and other marketing disciplines.“ said Morgan.
As a result Clemenger BBDO Sydney will part company with Lion Nathan. Clemenger BBDO Sydney have handled Hahn for some time with great success, achieving multiple award wins across Creative and Effectiveness.
With Carlton now at Clems Melbourne, many industry punters will be wondering how long it will be before ECD James McGrath hires his former Patts creative team Ant Keogh and Grant Rutherford, creators of the Carlton 'Big Ad'.

SIREN AWARDS FINALISTS ANNOUNCED

The best radio commercial of 2007 will be battled out between nearly 30 ad agencies and radio stations as part of the national 2007 Siren Awards, which will be announced in Melbourne next week.
The finalists are the winners and highly commended in each of the five rounds of the Siren Awards, which acknowledge the best radio creative in Australia, and include some of the best known agencies like JWT Melbourne, Clemenger BBDO; George Patterson Y&R; Love Communications and Leo Burnett.
Boutique agencies like Eardrum Australia; Smart and AJF Partnership are also represented in the finalists as are several ads written and produced by radio stations including Nova 93.7 in Perth; Sea FM and Gold FM on the Gold Coast and Austereo in Sydney.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. The awards promote the importance of creativity as a way to make radio advertising more effective. The Gold Siren winner receives a trip for two to Cannes and entry into the 2007 Cannes Radio Lions to be held in June.
The craft category, included for the first time last year to recognise the crucial role of sound engineers in creating good advertisements for radio, includes nine finalists this year.
The 2007 Gold Siren winner will be announced at a breakfast in Melbourne on May 4 hosted by popular Austereo drive duo, Hamish and Andy and featuring renowned Australian comedian, John Clarke. The breakfast will be followed by a Masterclass, a creative seminar, also featuring Hamish and Andy and John Clarke as well as the Australian Cannes Radio Lions judge for this year and creator of the awardwinning Australian radio brand campaign, Ralph van Dijk of Eardrum Australia, who will run several interactive sessions on how to write world-class radio ads. The Masterclass will also feature Dr Rebecca Huntley, a researcher and author who will talk about Generation Y.
Both the Sirens breakfast and Masterclass will be held at The Point Albert Park in Melbourne. Commercial Radio Australia is running the event in association with the Melbourne Advertising and Design Club. The breakfast will run from 7.30am to 9:30am and the Masterclass will follow the breakfast and includes lunch. Tickets are on sale now at $395 for the breakfast and Masterclass combined and $60 for breakfast only. For a booking form and more information visit the dedicated website www.sirenawards.com.au.

2007 SIREN AWARD FINALISTS

SINGLE
JWT Melbourne; Nick Weller & Phil van Bruchem; Client: Ford; Title: Amazing Seven
JWT Melbourne; Scott Glennon; Client: Ford; Title: Dial-a-date
JWT Melbourne; Scott Glennon; Client: Ford; Title: Trucker Radio
Clemenger BBDO, Melbourne; Paul Reardon & Jonas Peterson; Client: Snickers; Title: Hoedown
JWT Melbourne; Scott Glennon; Client: Ford; Title: Hot Stuff
George Patterson Y&R, Melbourne; Ant Keogh & Grant Rutherford; Client: Foster’s Group; Title: Carlton Draught Story
Leo Burnett, Melbourne; Andrew Woodhead; Client: 7-Eleven; Title: Chocolate Milk Song
Nova 93.7, Perth; Matt Dickson; Client: Bungee West; Title: F****K;
Smart, Melbourne; John Mescall; Client: Bic Pens; Title: Stress Transferrer
Sea FM & Gold FM, Gold Coast; Ben Davies; Client: Think Mobile; Title: The Fine Print Guy
AJF Partnership, Melbourne; Glenn Dalton and George Freckleton; Client: J. Boag & Sons; Title: French
303 Group, Perth; Dav Tabeshfar; Client: IKEA; Title: Space
Love Communications, Sydney; Guy Lemberg; Client: Domain.com.au; Title: Parents
Gatecrasher Advertising, Perth; Joe Hawkins; Client: Curtin Business School; Title: This song goes out to…

CAMPAIGN
Clemenger BBDO, Melbourne; Cameron Hoelter & Josh Robbins; Client: Dulux Aquanamel; Title: Dulux
Austereo, Sydney; Rob Sharples; Client: NEC; Title: Timmy
Smart, Melbourne; Jim Ingram & Ben Couzens; Client: SIDS; Title: Real Estate Agent/Switchboard/Mechanic
Gas Inc, Melbourne; Andrew Foote & Glenn Dalton; Client: Betfair; Title: Betfair
DMG Radio, Melbourne; Tim Hamlin; Client: RSPCA; Title: RSPCA
George Patterson Y&R, Melbourne; Ant Keogh & Grant Rutherford; Client: Foster’s Group; Title: Carlton Draught Story/Made From Gold/Deep Voice
Hot Tomato, Gold Coast; Kent Howlett; Client: Strike Bowling Bar; Title: The Strike Bowling Bar
Wilson Everard Advertising, Melbourne; Andrew Wilson; Client: Hard Yakka; Title: Yakka Fake Legends
Smart, Melbourne; John Mescall; Client: Bic Pens; Title: Early Finisher/Hot Chick/Inadequate/Stress Transferrer
AJF Partnership, Melbourne; Glenn Dalton and George Freckleton; Client: J. Boag & Sons; Title: French/Teddy Bear/Roses
Leo Burnett, Melbourne; Andrew Woodhead; Client: 7- Eleven; Title: Choc-milkoholics
AJF Partnership, Melbourne; Glenn Dalton & George Freckleton; Client: National Foods; Title: Stay Wake Around Your Mates
Eardrum, Sydney; Ralph van Dijk; Client: Snowy Mountains Brewery; Title: Snowy Mountains Brewery

CRAFT
Front of House, Melbourne; Sound Engineer: Phil Kenihan; Creative Director: Nick Weller; Client: Ford; Title: Amazing Seven
Front of House, Melbourne; Sound Engineer: Shane O’Mara & Phil Kenihan; Creative Director: Scott Glennon; Client: Ford; Title: Trucker Radio
Song Zu, Sydney; Sound Engineer: Rod Enright; Creative Director: Ralph van Dijk; Client: Commercial Radio Australia; Title: Workout
Hot 91 Sunshine Coast; Sound Engineer: Vaughan Jones; Creative Director: Ronnie Stanton & Vaughan Jones; Client: Cirrus
Communications; Title: Anywhere in the World
Audio One, Brisbane; Sound Engineer: Brett Johnson; Creative Director: Brett Johnson; Client: GC International; Title: Yamagen Iron Chef
Song Zu, Sydney; Sound Engineer: Rod Enright; Creative Director: Ralph van Dijk; Client: Commercial Radio Australia; Title:
Shareholder
Brainestorm Productions, Perth; Sound Engineer: Marty Braine; Creative Director: Ron Samuel; Client: Mrs’s Macs pies; Title: Tennis
Risk Sound, Melbourne; Sound Engineer: James Ashton; Creative Director: Doogie Chapman; Client: RSPCA; Title: Animal Fall
Flagstaff Studios, Melbourne; Sound Engineer: Paul Le Couteur; Creative Director: Ralph Van Dijk; Client: Commercial Radio
Australia; Title: Big Finish

CAXTONS RELAUNCH BASH TOMORROW NIGHT (TUESDAY)


Creatives are invited, click on the image for details. Just make sure you RSVP.

Friday, April 20, 2007

A PUNTER SPOOFS DRAFT FCB MELBOURNE'S HONDA CRV SPOT



You know you're doing something right when the public go to the trouble of remaking your ad. Well, one has done just that, remaking the Honda CR-V spot, which has garnered praise from many in the industry (twice picked in CB Creative Circle this issue), yet quite inexplicably failed to even get on the shortlist at MADC.
Here's the original, via Draft FCB, Melbourne....

Wednesday, April 18, 2007

CANNES CONTENDERS: CB BLOG KISS OF DEATH?

It's fast coming up to Cannes so what do creative directors in Australia and NZ reckon are their best chances for Lions or finalists? This is what has come back so far, which will be updated over the next few days - and any opinions as to what will or won't pick up Lions is welcome:



DAVID NOBAY, SAATCHI & SAATCHI, SYDNEY
The new Sony "Kiss" TVC by Garth Davis is on top of my list for telly, along with Matt Murphys "Cabin" spot for Foxsports, Steve Rogers "Heavy Head" for Foxtel, "Ringtone" for Landcruiser by David Deneen, "Missus" for Foxtel Mysport by Hamish Rothwell. "Tall Men" for Tooheys has just been picked as spot of the week by Shots, so maybe the Cannes jury will be kinder than your bloggers too.
In integrated, we've created a rounded campaign for Iams Dogfood via Goodoil called The Rollingdog.com" which I think is great, and there's also the Olympus "Here's Proof" campaign for their waterproof camera".
There's not as much print as last year, but I think the latest UN Waterday campaign is a bit special. The new Lancruiser "Not softer" print campaign from Tim and Pete may stand out as it's copy driven, which is a rarity these days.
In radio, our best bet is a campaign for the Crime Channel.
It's Cannes, so who fucking knows? Roll the dice and let the games
begin!

JONATHAN KNEEBONE, THE GLUE SOCIETY, SYDNEY
We have entered the Chaser World's Cheapest Billboards campaign into Integrated and the Outdoor categories. Like last year with Canal+, we have also got high hopes for a couple of films still to be unveiled. One most likely to do well is for Axe Deodorant for BBH London. Host have entered our Sydney Morning Herald Creatures campaign into
Integrated. And our Virgin Mobile 'Russell' campaign into Direct.

ANTHONY FREEDMAN, HOST, SYDNEY
We're hopeful that the Virgin Mobile "Exciting Offers" campaign where
the audience voted on which ad they wanted us to make might get
something for Promo or Direct, the "Seagulls" spot for The Sun-Herald
for film and Staedtler and New Line Cinema for Cyber.

BEN COULSON, GEORGE PATTERSON Y&R, MELBOURNE
We might fluke a few cute things here and there,but the real interset is in:
Flashbeer, Black Balloons, Big Warnie.
All are multiple award winners at Award, got the lion share of the 24 MADC
finalists, so they has started there season well.
I'd have my money on the Warnie Statue stunt, it's a genuine new idea. We
actually did it and it really worked. There is always a lot of interest in
the 'new' approach to ideas at Cannes.
It worked for us last year!

EMMA HILL, CLEMENGER BBDO, MELBOURNE
We reckon Australian Childhood Foundation might be a chance.
And Libra Comparison.
Radio probably Snickers Hoedown.

MARK COLLIS, LEO BURNETT, SYDNEY
Our main contender for Cannes is Earth Hour.

TONY LEISHMAN, THE CAMPAIGN PALACE, MELBOURNE
Only Target Big Hands on it's track record so far.

JAMES PROCTER, CUMMINS & PARTNERS, MELBOURNE
MS ‘Coin Operated Scientist’ ambient... This will be its first test by a jury but great responses on Ads of the world, Voted best outdoor on Best Ads on TV and has been the world no.1 print/outdoor listing on Adcritic for the last month. And Virgin Atlantic 'Get used to feeling posh’ ambient campaign, if D&AD is anything to go by.


SCOTT LAMBERT, DRAFT FCB, MELBOURNE
CR-V "Dress for it" and In-A-Biskit "Burp" are our best chances.



ROB BELGIOVANE, BWM, SYDNEY

Sumo Salad.."fat inner child"

PETER NELSON, THE BRAND AGENCY, PERTH
I suppose we have high hopes for our Caxton winner , Watercorps "dab" ad.


MIKE O'SULLIVAN, SAATCHI & SAATCHI NZ, AUCKLAND

NZ army Psych recruitment ad
Spiderman (flypaper)
Stark
Wellington Zoo (Centenery Party)
Tiger viral
Sol print
Young guns
Wellington Zoo 'Donkey'
Hilux 'Unbreakable Dunny'
Landcruiser
'Don't let your life flash before you' billboards
Prius 'Light'

TOBY TALBOT, DDB NZ, AUCKLAND
SKY Movies, Superman Ambient – Britomart
SKY Movies, Superman Ambient - Stairs
Volkswagen GTI TV
Volkswagen GTI Triplets Ambient
Sky Discovery Billboards
Animal Planet Billboards
Volkswagen Genuine Parts
Volkswagen Tiny Technician
Hasbro ‘Operation’ Ambient
Durex ‘Vibrate’

DUSTER, CLEMENGER BBDO, WELLINGTON
World Press Photo, Panasonic camera slider insert and LTNZ crumpled car.

ANDY BLOOD, TBWA\WHYBIN, AUCKLAND
Obviously we'd put forward Bonded By Blood for Promo & integrated, and Pago for integrated, they've both done a couple of shows now. Maybe PSP Killzone-who knows?
And 'Moving Planets is Such A Hassle-who knows?

JOSH MOORE, LOWE WORLDWIDE, AUCKLAND
SAFE print and poster campaign
'Baby in the water' 60 sec TVC for NZ Water Safety.
Instant kiwi 'Little Thriller' lift ambient.

CONNAN JAMES, M&C SAATCHI, AUCKLAND
we feel quite optimistic about our Hair Institute posters and our
skin cancer temporary tattoos.

Tuesday, April 17, 2007

SAATCHI & SAATCHI NEW DIRECTORS' SHOWCASE 2007 - DEADLINE: FRIDAY APRIL 27


The Saatchi & Saatchi New Directors' Showcase is one of the highlights of the annual Cannes International Advertising Festival. The best attended event after the Gala Award ceremonies. It's also a demonstration of Saatchi & Saatchi's commitment to identifying, nurturing and spotlighting new creative talent. The Showcase is always an eclectic mix, which may include commercials, short films, titles, animation, music promos, or examples of new filmic techniques. Many featured directors have gone on to seriously successful careers. Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, David LaChapelle, Danny Kleinman and Jonathan Glazer included.

HOW TO ENTER

Eligibility
Directors are eligible for consideration if they have been directing commercials for no more than two years. They may have been directing films, music promos, titles etc, and may have produced no commercials as yet. However they must now be available to direct commercials.

Process
The Saatchi & Saatchi Network of 143 offices in 83 countries is responsible for finding the best new directors.
The heads of broadcast production and creative directors are constantly trawling for new talent.
Some 500 reels and 2000 commercials are reviewed as part of the selection process.
From all this material, a shortlist is compiled and the final selection for the reel is made by the Saatchi & Saatchi Worldwide Creative Board.

Final Selection
The Worldwide Creative Board makes its decisions based on the following characteristics:
The ability of the director to execute an idea on screen
An innovative technique or style
Outstanding directorial skill

For more information please visit the webiste www.heresanidea.com/hai/nds.asp:

Please send DVD reels to:

Kate Whitfield
Saatchi & Saatchi
70 George St
The Rocks NSW 2000

by Friday 27th April 2007.

D&AD JUDGING: NOBAY SAYS IT "COMES DOWN TO EQUAL VOICES, NOT JUST EQUAL NUMBERS"


D&AD has responded to the recent accusations on the CB Blog of British bias by canvassing the opinions of the Australian jurors this year. One juror, David Nobay, ECD of Saatchi & Saatchi Australia had this to say...

Having sat (or stood) on the hotly contested Print jury last year, then stood (actually sat) as Foreman on Radio this year, I guess I have a fair perspective on whether D&AD is ultimately a UK biased book. I think the point for me is not what the UK/World ratio is on the juries, but more the confidence and strength of voice of those collectively involved. My point? It's not a numbers thing; which is how it's being viewed at the moment. When I judged print, there was a strongly critical (in my opinion very negative) voice that continuously bubbled up from a small, but significant, UK clique. It was rarely constructive, often grumbly, and resulted in a very anorexic wall of finalists on the last day.
Marcello Serpa did his utmost to keep the debate positive, but "the voice" was unrelenting, and ultimately a lot of very strong, global work suffered.
I think there's a often a sense from overseas jurors that they're on UK turf for D&AD as "guests", not fellow colleagues. This has nothing to do with the D&AD body, who I think has gone to immense lengths to globalise the atmosphere, but more to do with many overseas jurors' own insecurity. I've seen overseas jurors whisper a fantastic point from the back of the jury pack (often not in their first language), only to get talked over by an over-confident local UK judge who demonstrates all the arrogant swagger of a bloke who's just popped next door to judge on his way to the local for a swift pint. I STRESS, THIS ISN'T THE CASE WITH ALL UK JUDGES, many of whom display a generosity and sensitivity to the challenges of their new colleagues' battle with jet-lag (the effect of which can never be underestimated when it comes to strength of voice on a jury!) and invariable struggle with language.
Conversely, when I oversaw the Radio jury this year, the atmosphere was lighthearted and the debate robust and fair. Everyone's voice was clearly heard, and the final selection represents, in my opinion as the Foreman, a genuinely rounded, global perspective.
So what's the conclusion? Well, for me, I still comes down to equal voices, not just equal numbers, and that's as much our local overseas responsibility as anyone's. Personally, I love the fact that the D&AD book is a complete bugger to get into. I guess the point is that it has to be an equal struggle for everyone, and that means taking a brave pill and standing up to the Poms if you're lucky enough to get a nod on the jury.
Whinging Aussies? That's a new one!

LEO BURNETT'S ANDREW WOODHEAD WINS ROUND 5 OF SIREN AWARDS


A series of ads promoting chocolate milk for 7-Eleven has won the overall and campaign categories for round five of this year’s Siren Awards, making it eligible to be considered for the Gold Siren, to be announced on May 4. The ‘Choc Milkoholics’ spot was written by Andrew Woodhead from Leo Burnett, Melbourne.
Two entries were highly commended in the campaign category. ‘Stay Wake Around Your Mates’ for National Foods, written by Glenn Dalton and George Freckleton from AJF Partnership, Melbourne and the ‘Snowy Mountains Brewery’ written by Ralph van Dijk from agency, Eardrum Sydney.
The winner of the single category was a spot for Domain.com called ‘Parents’ written by Guy Lemberg from Love Communications.
Two ads were highly commended in the single category. They were ‘Space’ for Ikea written by Dav Tabeshfar from 303 Group, Perth and ‘This song goes out to….’ for Curtin Business School, written by Joe Hawkins from Gatecrasher Advertising, Perth.
Winner of the craft category was ‘Shareholder’ for Commercial Radio Australia, written by Ralph van Dijk of Eardrum. The ad was produced by Rod Enright of studio Song Zu.
Three ads were highly commended in the craft category. They were ‘Animal Fall’ for the RSPCA Drought Animal Aid Appeal, written by Doogie Chapman and produced by James Ashton from Risk Sound; ‘Tennis’ for Mrs Mac’s Pies, written by Ron Samuel from Cooch Creative and produced by Marty Braine from Brainestorm Productions and ‘Big Finish’ for Commercial Radio Australia, written by Ralph van Dijk from Eardrum and produced by Paul Le Couteur from Flagstaff Studio.

SIREN AWARDS BREAKFAST MAY 4 IN MELBOURNE
What:
The Siren Awards breakfast and Siren Masterclass will both be held at The Point, Albert Park in Melbourne featuring John Clarke and Australian comedy duo and top-rating radio personalities, Hamish and Andy.
Commercial Radio Australia is running the events in
association with the Melbourne Advertising and Design Club (MADC).
The Siren Awards breakfast will run from 7.30am to 9.30am and the Masterclass will follow the breakfast, include lunch and finish
with drinks.
When:
Friday May 4, 2007
How Much:
Tickets are on sale at $395 for the breakfast and Masterclass combined and $60 for breakfast only.
How:
For a booking form and more information visit the dedicated website:
www.sirenawards.com.au
or email: info@sirenawards.com.au

Monday, April 16, 2007

2007 MADC FINALISTS

The finalists for the 2007 Melbourne Advertising & Design Club (MADC) Awards were announced at the MADC’s Freaky Friday cocktail party on Friday. With only two months until the MADC Annual Awards, to be held on June 15 at Crown, excitement is running high amongst the talented individuals up for those sparkling medals.
A panel of judges, overseen this year by Paul Catmur, Executive Creative Director, Y&R Australia and New Zealand, reviewed all entries for the Annual Awards which recognise and support the best of creative talent in Melbourne. They reviewed the work of 51 agencies, production houses and design studios across 60 categories.


2007 FINALISTS: AGENCY LEAGUE TABLE:

Publicis Mojo (25)
George Patterson Y&R (24)
Cummins & Partners (9)
DDB (8)
Clemenger BBDO (7)
Leo Burnett (7)
M&C Saatchi (6)
CHE (3)
SEE (3)
The Campaign Palace (2)
Whybin TBWA (2)
AJF Partnership (1)
Grey (1)
Smart (1)



The finalists in the 60 categories are as follows:


The George Patterson Y&R Award for Best Student Entry
· Darren Song for Square One, National Institute of Design
· Darren Song for 2006 Melbourne Art Fair, National Institute of Design

The AudioNET Award for Best Integrated Campaign
· George Patterson Y&R for Cougar, Foster’s Australia
· George Patterson Y&R for Boonanza 2, Foster’s Australia
· Publicis Mojo and Publicis Digital for Stuff History, Nike
· Publicis Mojo and Publicis Digital for Lose Yourself, Tourism Victoria

The sparkimpact Award for Best Ambient/Non Traditional Media
· George Patterson Y&R for Big Warnie, Cricket Australia
· The Campaign Place for Big Hands – Soldier, Target Australia
· Clemenger BBDO Melbourne for Zoning Out, Transport Accident Commission

The MADC Award for Best Ambient/ Non Traditional Media Campaign
· The Campaign Place for Target Big Hands, Target Australia
· Cummins&partners for Kiss It Betadine Paste Ups, Symbion
· Leo Burnett for Pretend Cannes, MADC and Leo Burnett

The Age Award for Best Press Advertisement
· cummins&partners for Surfboard, Virgin Blue
· Whybin\TBWA for Ian Thorpe Retirement, adidas

The Age Award for Best Press Campaign
· Leo Burnett for Chicken Feet/ Hamster/ Beaver, Connex
· Publicis Mojo for Lose Yourself, Tourism Victoria

The Age Award for Best Small Space Press Advertisement

· Publicis Mojo for Maze & Bars, Tourism Victoria

The B&T Award for Best Magazine Advertisement
· Publicis Mojo for The Melbourne Magazine, Tourism Victoria
· DDB Group for Light, Heinz
· DDB Group for Bucket, Heinz

The MADC Award for Best Magazine Campaign
· Publicis Mojo for Lose Yourself, Tourism Victoria
· DDB Group for Heinz Mean Beanz – Bus, Light and Bucket, Heinz

The MADC Award for Best Point of Purchase
· Leo Burnett for Muscle Bike, Suzuki
· cummins&partners for Surfboard, Virgin Blue

The Grey Worldwide Award for Best Outdoor

· SMART for Adicolor, adidas
· Leo Burnett for Chicken Feet, Connex
· Leo Burnett fro Hamster, Connex
· Leo Burnett for Beaver, Connex

The MADC Award for Best Transit
· Publicis Mojo for Books, Avenue Bookstore

The Salmat Award for Best Flat Mail
· CHE for Origami, Mazda Australia
· DDB Group Melbourne for A is for ANZ, ANZ

The Salmat Award for Best Dimensional Mail
· George Patterson Y&R for Mirror Mirror, Cadbury Schweppes
· George Patterson Y&R/Wunderman for Torch Songs, Origin Energy
· Leo Burnett for Implants, Suzuki
· The Heat Group for Paint the Town Red, Red Earth


The DataSend Australia Award for Best Non-Commercial Direct Mail
· CHE for Oaks Day Invite, PR Edge
· cummins&partners for Christmas Tree, Stihl


The Salmat Award for Best Unaddressed Mail

· M&C Saatchi for Sandpaper, ANZ
· M&C Saatchi for Nail, ANZ
· M&C Saatchi for Coin, ANZ


The MADC Awards for Best Direct Response Advertising
· George Patterson Y&R for Big Warnie, Cricket Australia
· George Patterson Y&R for Thai Thai, Yellow Pages
· George Patterson Y&R for Battle of the Tashes, Foster’s Australia
· George Patterson Y&R for Barry Hall Hall, AFL Australia
· cummins&partners for Coin Operated Scientist, MS Australia


The Adstream Award for Best 15 Second Television Commercial
· Publicis Mojo for Stuff History : Massage, Nike
· Publicis Mojo for Stuff History : Training, Nike


The Clemenger BBDO Award for Best 30 Second Television Commercial

· George Patterson Y&R for Tashes, Foster’s Australia
· CHE for Nando Fix, Nando’s
· Publicis Mojo for Stuff History : Training Nike
· Publicis Mojo for Stuff History : Weak Heart, Nike
· Publicis Mojo for Employee of the Month, Nestle
· AJF Partnership for Window Seat, J Boag & Son
· Clemenger BBDO Melbourne for Treadmill, BUPA/HBA
· Whybin\TBWA for Faux Fur, Grosby


The George Patterson Y&R Award for 45+Second Television Commercial
· George Patterson Y&R for Flash Beer, Foster’s Australia
· George Patterson Y&R for Thai Thai, Yellow Pages
· George Patterson Y&R for Imaginary Guide, City of Melbourne
· Publicis Mojo for Rituals – A Summer Classic, Nestle
· Publicis for Stuff History : Brazil, Nike
· Publicis Mojo for Labyrinth, Tourism Victoria
· M&C Saatchi for ANZ, ANZ
· Publicis Mojo for Alex Jesaulenko, Toyota
· Publicis Mojo for Malcolm Blight, Toyota
· Grey Worldwide for Reconstruction, Transport Accident Commission
· DDB Group for Secure, ANZ
· George Patterson Y&R for Invisiblness, Foster’s Australia

The Flagstaff Studios Award for Best Television Campaign
· George Patterson Y&R for Big Warnie, Cricket Australia
· George Patterson Y&R for Cougar, Foster’s Australia
· George Patterson Y&R for Barry Hall Hall, AFL Australia
· Publicis Mojo for Stuff History, Nike


The DubSat Award for Best Cinema Commercial

· George Patterson Y&R for Flash Beer, Foster’s Australia
· Publicis Mojo for Rituals – A Summer Classic, Nestle
· Publicis Mojo for Labyrinth, Tourism Victoria
· cummins&partners for Chainsaw Massacre, Stihl


The Adstream Award for Best 30 Second Radio Commercial
· George Patterson Y&R for Parent Teacher Night, Fosters Australia


The gastoo Award for Best 45+ Second Radio Commercial
· Clemenger BBDO Melbourne for Hoedown, MasterFoods/ Snickers
· George Patterson Y&R for Deep Voice, Fosters Australia


The AudioNET Award for Best Radio Campaign

· George Patterson Y&R for Carlton Draught Brand, Fosters Australia


The AudioNET Award for Best Community Service/Charity Advertisement

· George Patterson Y&R for Black Balloons, Victorian Government
· M&C Saatchi for Dog sniffing man, RSPCA
· Clemenger BBDO Melbourne for Superhero, Australian Childhood Foundation
· M&C Saatchi for Animal Fall, RSPCA


The Tribal DDB Award for Best Consumer Site
· NetX for Virgin Atlantic suite experience, Virgin Atlantic
· Reactive Media for ROTHELOWMAN Website, ROTHELOWMAN Architects
· David Trewern Design for The All New Honda CR-V website, Honda Australia
· Reactive Media for Global Corporate Challenge web site, Global Corporate Challenge
· George Patterson Y&R for Barry Hall Hall, AFL
· Visual Jazz for Navy Lifestyle, Defence Force Recruiting
· Igloo for Igloo INCUBATOR online, Igloo
· Publicis Digital for Coke ‘Mother’ Website, Coke
· Publicis Digital for Tourism Victoria – Daylesford Fairytale, Tourism Victoria
· Igloo for Maddison Architects, Maddison Architects
· Tundra for Yogo Alley 2, National Foods
· Tundra for Gorman, Gorman Industries
· DDB Melbourne Group/Tribal DDB Melbourne for Home At Yello, Sensis
· DDB Melbourne Group/ Tribal DDB Melbourne for Visit Victoria Adventure Microsite, Tourism Victoria
· SEE for BMW e-nthusiast, BMW Group Australia
· Sputnik Agency for MieleGallery.com.au, Miele Australia
· Sputnik Agency for MC SQUARED, World Vision
· BLUE Digital for Chant For Your Army, Wolf Blass
· BLUE Digital for Thief, Mercendes-Benz


The MADC Award for Best CDRom, DVD or Installation/ Presentation
· Visual Jazz for Officer CDRom, Defence Force Recruiting
· SEE for ClubNab Experience, NAB


The MADC Award for Best Digital Advertisement
· cummins&partners for Room Service, Aussie Bodies
· Sputnik Agency for UKNone viral, STA Travel/Visit Britain


The Tribal DDB Award for Best Digital Campaign
· George Patterson Y&R for Boags Tester Reserve, Boags
· Cummins&partners for Cock Puppets, Marie Stopes International
· Cummins&partners for The Office, Virgin Blue
· Publicis Digital for Nike Stuff History, Nike
· Publicis Digital for Tourism Victoria – Lose Yourself, Tourism Victoria
· SEE for Make Your Own Socceroos Ad, NAB
· Publicis Digital for HP Fuel Efficiency, Hewlett Packard
· DDB Melbourne Group/ Tribal DDB Melbourne for Sensis Greening Australia, Sensis
· BLUE Digital for Starburst Big Brother, MasterFoods


The K.W. Doggett Fine Paper Award for Best Packaging Design
· Davidson Design for Carlton Portfolio, Foster’s Group
· Paper Stone Scissors for Peter Alexander Chocolate, The Just Group


The MADC Award for Best Packaging Design – Label Only
· The Playground for Hat Wine label, Shelmerdine Wine
· Hoyne Design for DB24, Tyrrell’s Wines
· Hoyne Design for Strongbow, Foster’s Group Australia
· Perks Design Partners for The Ghan – Sleeper, O’Leary Walker Winemakers



The Chilli Promotions Award for Best Corporate Identity Design
· Qube Konstrukt for State of Design, Lab 3000
· The Co-op for Canvas Restaurant Identity, Canvas Restaurant
· Cornwell Design for Ivy brand identity, Merivale
· R-Co Brand Identity for Tennis Australia, Tennis Australia
· Paper Stone Scissors for Mark Roper Corporate Identity, Mark Roper Photography
· Igloo for Jasper Hotel, Igloo
· emerystudio for Writer Guy Identity, Writer Guy
· Kleimeyer Industries for Kleimeyer Industries – Corporate Identity, Kleimeyer Industries


The KW Doggett Fine Paper Award for Best Brochure, Catalogue, Annual Report or Prospectus Design
· Watts Design for Snowcard Promotion, Spicers Paper
· Square Circle Triangle for Main Drive Kew: Brochure
· Square Circle Triangle for Main Drive Kew: Brochure, Walker Corporation
· Paper Stone Scissors for L’Oreal Melbourne Fashion Festival 2007 Prospectus, L’Oreal Melbourne Fashion Festival
· ERD Design Communications for Spicers Australis Private Watermark Promotion, Spicers Paper
· Three60 for Claude Maus Winter 2006 Catalogue, Claude Maus
· Three60 for fortyfivedownstairs publication, fortyfivedownstairs
· Three60 for KW Doggett Beckett Bookset, KW Doggett Fine Paper


The Southern Colour Award for Best Book Design
· Cornwell Design for Woods Bagot Public #1 Spatial Tactics, Woods Bagot
· Paper Stone Scissors for Peter Alexander Celebrating 20 Years of Sleeping Around, The Just Group
· Igloo for INCUBATOR, Igloo
· ERD Design Communications for Play, and the desire to inform, feed and inspire life, ERD Design Communications


The MADC Award for Best Signage/Environmental Design
· Cornwell Design for Melbourne Prize for Literature, Melbourne Prize Trust
· Cornwell Design for Ivy Hoarding, Merivale
· emerystudio for City of Melbourne Nativity City, City of Melbourne
· Igloo for Jasper Hotel & Kitchen, Jasper Hotel


The Age Award for Best Editorial Design
· Cornwell Design for Woods Bagot Public #1 Spatial Tactics, Woods Bagot
· emerystudio for C&A Magazine, Cement Concrete & Aggregates Australia


The Risk Sound Award for Best Self Promotion Design
· Cornwell Design for Possibility – work of the Cornwell Studio, Cornwell Design
· Paper Stone Scissors for Paper Stone Scissors Calendar Postcards 06, Paper Stone Scissors
· Emerystudio for Writer Guy Identity, Writer Guy
· ERD Design Communications for Play, and the desire to inform, feed and inspire life, ERD Design Communications
· Paper Stone Scissors for Paper Stone Scissors Promo 07, Paper Stone Scissors
· Lemonade for Lemonade Collateral, Lemonade


The MADC Award for Best Miscellaneous Design
· Three60 for KW Doggett Bookset, KW Doggett Fine Paper


The Eckersleys Award for Best Illustration
· Qube Konstrukt for Next Wave Festival, Next Wave
· Ana Bagayan, Publicis Mojo for Lavendar, Spa & Lake, Tourism Victoria


The Heaven Pictures Award for Best Art Direction

· Richard Walker, Leo Burnett for Beaver, Connex
· Selena McKenzie & Toby Moore, Publicis Mojo for Maze, Walking Tours & Typotecture, Tourism Victoria
· Qube Konstrukt for Next Wave Festival, Next Wave


The Eckersleys Award for Best Typography
· Peter Watts, Watts Design for Snowcard font, Spicers Paper
· Niels Oltijen & Stephen Banham, Letterbox for Publicis Mojo, Typotecture & Invitation, Tourism Victoria
· Paper Stone Scissors for 20 Years of Sleeping Around, Peter Alexander


The Exit Films Award for Best Photography
· Stuart Crossett, Stuart Crossett Photography for The Campaign Palace, Origin Energy, Origen Energy


The LOOK Award for Best Photography Campaign
· Marcus Struzina for Hoyne Design, Bolinda Icon Series, Bolinda Publishing
· Juliet Taylor, Juliet Productions for BMW, TELSTRA BIGPOND_VANS, Telstra Bigpond


The activemotion Award for Best Original Music

· Dare Music for CHE Brisbane, Tourism Queensland 2007, Tourism Queensland
· Level Two Music for George Patterson Y&R, Speediness, Cougar
· Level Two Music for J Walter Thompson, Mantra, Kellogg’s


The George Patterson Y&R Award for Best Soundtrack
· Level Two Music for Gusto Music for Publicis Mojo, Rituals, Nestle
· Level Two Music for cummins&partners, Don’t Hold Back, Connex
· Level Two Music for Publicis Mojo, Labyrinth, Tourism Victoria


The Australian Caption Centre Award for Best Film Direction
· Garth Davis, Anonymous Content for McCann-Erickson San Francisco, XBOX Cops and Robbers, Microsoft
· Garth David, Anonymous Content at Independent for MOTHER – London, BOOTS ‘Summer Rush’, BOOTS UK
· Glendyn Ivin, Exit Flims for Publicis Mojo Melbourne, Labyrinth, Tourism Victoria
· Patrick Hughes, @radical.media for DraftFCB, Dress For It, Honda
· Glendyn Ivin, Exit Films for JWT Sydney, Mantra, Kellogg’s
· Mark Molloy, Exit Films for Clemenger BBDO, Superhero, Australian Childhood Foundation
· Mark Molloy, Exit Films for cummins&partners, Don’t Hold Back, Connex
· Mark Molloy, Exit Films for George Patterson Y&R, Black Balloons, Sustainability Victoria
· Mark Molloy, Soft Citizen for BenSimon Byrne, Guatemala, Panasonic


The MADC Award for Best Cinematography
· Greig Fraser, Anonymous Content for McCann-Erickson San Francisco, XBOX Cops and Robbers, Microsoft


The activemotion Award for Best Post Production Special Effects

· Iloura for George Patterson Y&R, Black Balloons, Victorian Government
· XYZ Studios for AGIdeas, The Design Foundation


The MADC Award for Best Animation
· Iloura for Publicis Mojo NZ, The chips are down, Bluebird Foods
· Iloura for Dentsu Inc (Taiwan), Petrol – Mosquito, Ho Tai Motor Taiwan


The gasinc Award for Best Editing
· Michael Houlahan, MRPPP for Cummins&partners, Massacre, Stihl
· Michael Houlahan, MRPPP for Frontier Advertising, Bi-Polar, Beyond Blue
· Rohan Zerna for cummins&partners, Don’t Hold Back, Connex


To purchase tickets and for more information on MADC and the Annual Advertising Award Show, visit http://www.madc.com.au/ or contact:

Susan Swann
sparkimpact
P: (03) 9693 5542
E: susan.swann@sparkimpact.com.au

Nicole Rose
Melbourne Advertising and Design Club (MADC) P: (03) 9645 6550
E: info@wsm.com.au

Sunday, April 15, 2007

SAATCHI SYDNEY LEADS AGENCY PACK AT THE ONE SHOW FINALIST STAGE

Australia scored 17 pieces of work into the finalist stage of The One Show (including One Show Design and One Show Interactive), led by Saatchi & Saatchi, Sydney with six Finalists, emerystudio, Melbourne with three and Leo Burnett Sydney with two.
New Zealand performed better, with an impressive 21 through to the finalist stage, with TBWA\Whybin Auckland snaring seven of them, followed by Saatchi & Saatchi NZ with six, Clemenger BBDO Wellington with four, and Publicis Mojo Auckland with three.

THE ONE SHOW FINALISTS - AUSTRALIA

Agency: Saatchi & Saatchi Sydney
Category: 02D: Color: Full Page or Spread - Campaign
Client: Procter & Gamble
Title: Olay Skin Care

Agency: Saatchi & Saatchi Sydney
Category: 01D: Corporate Identity - Campaign
Client: SYO
Title: Sydney Youth Orchestra

Agency: Saatchi & Saatchi Sydney
Category: 03A: Posters - Single
Client: Sydney Writers' Festival
Title: Green

Agency: Saatchi & Saatchi Sydney
Category: 03A: Posters - Single
Client: Sydney Writers' Festival
Title: Orange

Agency: Saatchi & Saatchi Sydney
Category: 03B: Posters - Campaign
Client: Sydney Writers' Festival
Title: Sydney Writers' Festival 2006

Agency: Saatchi & Saatchi Sydney
Category: 08C: Collateral - Single (direct mail, booklet/brochures, guerilla)
Client: AGDA NSE
Title: AGDA Calendar 2006

Agency: Leo Burnett Sydney
Category: 01E: Public Service/Non-Profit/ Educational - Single
Client: World Wildlife
Title: Turtle

Agency: Leo Burnett Sydney
Category: 01E: Public Service/Non-Profit/ Educational - Single
Client: World Wildlife Fund
Title: Wallaby

Agency: DDB Sydney
Category: 07I: Single
Client: NAPCAN
Title: Children See, Children Do

Agency: Grey Worldwide Melbourne
Category: 07I: Single
Client: Transport Accident Commission
Title: Reconstruction

Agency: The Campaign Palace / Red Cell Melbourne
Category: 12I: Innovative Marketing - Single
Client: Target
Title: Big Hands - Wrestlers

Agency: 303 Group, Perth
Category: 07G: Single
Client: Lauren Nimmo
Title: 5 Kids

Agency: M&C Saatchi Sydney
Category: 03C: P.O.P. and In-Store - Single
Client: Australian Red Cross
Title: Blood Box Ambient

Agency: Block, Perth
Category: 01D: Corporate Identity - Campaign
Client: Test Tube
Title: Test Tube Identity

Design Company: emerystudio, Melbourne
Category: 04A: Single
Clent: Eureka Tower
Title: Eureka Tower carpark

Design Company: emerystudio, Melbourne
Category: 04A: Single
Client: City of Melbourne
Title: City of Melbourne Nativity

Design Company: emerystudio, Melbourne
Category: 06B: Campaign
Client: emerystudio
Title: Rant


THE ONE SHOW FINALISTS: NEW ZEALAND

Agency: TBWA\Whybin Auckland
Category: 04A: Outdoor - Single
Client: Sony Computer Entertainment - PlayStation Portable
Title: Killzone for PSP

Agency: TBWA\Whybin Auckland
Category: 06A: P.O.P. and In-Store - Single
Client: adidas
Title: Bonded by Blood

Agency: TBWA\Whybin Auckland
Category: 06B: P.O.P. and In-Store - Campaign
Client: adidas
Title: Bonded by Blood

Agency: TBWA\Whybin Auckland
Category: 12A: Innovative Use of Media - Print: Single
Client: adidas
Title: Bonded By Blood

Agency: TBWA\Whybin
Category: Innovative Use of Media - Outdoor: Single
Client: Sony
Title: Killzone for PSP

Agency: TBWA\Whybin Auckland
Category: 12E: Innovative Use of Media - Outdoor: Single
Client: ASB
Title: Pago Post it notes

Agency: TBWA\Whybin Auckland
Category: 13A: Integrated Branding Campaign
Client: adidas
Title: Bonded by Blood

Agency: Saatchi & Saatchi NZ Auckland
Category: 01A: Full Page or Spread - Single
Client: NZ Army
Title: Psych Recruitment

Agency: Saatchi & Saatchi NZ Auckland
Category: 05B: Full Page or Spread - Campaign
Client: Young Guns
Title: Worth the Pain

Agency: Saatchi & Saatchi NZ Auckland
Category: 07B: Newspaper or Magazine - Campaign
Client: World Wildlife Fund
Title: Leaves

Agency: Saatchi & Saatchi NZ Auckland
Category: 07D: Outdoor and Posters - Campaign
Client: Auckland Art Gallery
Title: Art & the Sixties

Agency: Saatchi & Saatchi NZ Auckland
Category: 10A: Single
Client: DB Breweries
Title: Tiger - Taste in this Life

Agency: Saatchi & Saatchi NZ Auckland
Category: 04B: Business to Business
Client: Young Guns
Title: Worth the Pain

Agency: Clemenger BBDO Wellington
Category: 02C: Color: Full Page or Spread - Single
Client: Panasonic New Zealand
Title: Slide Camera

Agency: Clemenger BBDO Wellington
Category: 06D: Posters - Campaign
Client: The New Zealand Netherlands Foundation
Title: World Press Photo Exhibition 2006

Agency: Clemenger BBDO Wellington
Category: 07A: Newspaper or Magazine - Single
Client: Land Transport NZ
Title: Crumpled Car

Agency: Clemenger BBDO Wellington
Category: 11A: Integrated Branding Campaign
Client: Land Transport NZ
Title: Phone Legends

Agency: Publicis Mojo Auckland
Category: 07A: Newspaper or Magazine - Single
Client: Campaign Against Landmines
Title: Ketchup

Agency: Publicis Mojo Auckland
Category: 12B: Innovative Use of Media - Print: Campaign
Client: Campaign Against Landmines
Title: Ketchup

Agency: Publicis Mojo Auckland
Category: 12G: Innovative Use of Media - Interactive/New Media: Single
Client: Campaign Against Landmines
Title: Ketchup

Agency: Colenso BBDO Auckland
Category: 06C: Posters - Single
Client: MINI
Title: Blur

Friday, April 13, 2007

IS D&AD STILL BIASED TOWARDS THE POMS? YOU DECIDE


Looking through the list of D&AD In Book, one cannot help notice the massive bias towards the Poms. Compared to other international shows - Cannes, The One Show and Cio - where the UK consistently gets less than 20 percent of the winners and finalists, at D&AD this percentage is over 50 percent (79 Nominations out of world total of 151), and 257 In Book out of a world total of 564, a statistical impossibility if the judging was fair.
Despite opening up the juries to the world a couple of years ago, each jury at D&AD is still dominated by English creatives and this has got to change if D&AD is to lose this strong suspicion of bias. Otherwise, the world's ad agencies would be wise to direct their award funds to the other shows.

COUNTRY LEAGUE TABLE AT D&AD

1. UK - 79 Nominations, 257 In Book
2. USA - 26 Nominations, 78 In Book
3. Germany - 11 Nominations, 42 In Book
4. South Africa - 5 Nominations, 12 In Book
5. Japan - 4 Nominations, 25 In Book
6. Singapore - 3 Nominations, 24 In Book
7. Brazil - 4 Nominations, 8 In Book
8. Australia - 16 In Book
9. Malaysia - 1 Nomination, 11 In Book
10. New Zealand - 2 Nominations, 7 In Book
10. Sweden - 2 Nominations, 7 In Book
12. Thailand - 1 Nomination, 7 In Book
12. India - 1 Nomination, 7 In Book
12. Spain - 1 Nomination, 7 In Book
12. France - 9 In Book

D&AD 'IN BOOK' LIST: 16 FOR AUSTRALIA

UPDATED: The official list of Australian 'In Book' entries accepted into D&AD this year has just been released, and with 16 pieces of work accepted, a pretty good result, placing Australia 8th in the world. (Previously, the Writing for TV entry for MTV 'Budgie Smuggler', which got in the book, was down as a NZ entry as it was entered by The Sweet Shop).
Saatchi & Saatchi, Sydney lead the agency pack with three entries, followed by Leo Burnett Sydney and The Campaign Palace Melbourne with two apiece:

Direct
Integrated Direct
Being Lote
HSBC Waratahs
Saatchi & Saatchi Australia

Art Direction: Poster Advertising
Blue / Green / Orange
Sydney Writers' Festival
Saatchi & Saatchi Australia

Typography
Typography: Press Advertising
Grenade / Bullet / Bomb
United Nations
Saatchi & Saatchi Australia

Online Advertising
Turtle
World Wildlife Fund
Leo Burnett, Sydney

TV & Cinema Crafts: Special Effects
Invisible Man
Diageo Australia
Johnnie Walker Red
Leo Burnett, Sydney

Ambient
Street Marketing
Big Hands - Prince & Princess / Big Hands - Soldier / Big Hands - Wrestlers
Target
Australia's Biggest Toy Sale
The Campaign Palace / Red Cell, Melbourne

Ambient
Street Marketing
Big Hands - Wrestlers
Target
Australia's Biggest Toy Sale
The Campaign Palace / Red Cell, Melbourne

TV & Cinema Advertising
TV Commercials 41 - 60 Seconds
Children See, Children Do
NAPCAN
Child Friendly Australia
DDB Sydney

TV & Cinema Crafts: Writing
MTV Networks Australia
Australia Music Video Awards
The Works, Sydney

Direct
Direct Moving Image
Spiders / Glove
FOXTEL iQ
Three Drunk Monkeys, Sydney

Graphic Design
Graphic Design: Integrated Print Graphics
Get used to feeling posh.
Virgin Atlantic
Virgin Atlantic Premium Economy
Cummins & Partners, Melbourne

Graphic Design
Graphic Design: Signage & Information Graphics
Eureka Tower Carpark
Eureka Tower
emerystudio

Graphic Design: Catalogues & Brochures
Hopscotch Compendium 2005/06
Hopscotch Films
Mark Gowing Design

Magazine & Newspaper Design
Entire Magazines
Ampersand, Volume 1, Issues 1,2,3,4 and Volume 2, Global Issue
D&AD
Ampersand
Frost Design

Magazine & Newspaper Design
Entire Magazines
POL Oxygen Stretch Special Issue
POL Oxygen magazine
Frost Design

Writing for Design: Packaging
Wine packaging
Cooba East Station
Madman's Reward
The Collective Design Consultant

GLUE SOCIETY SCORE TWO NOMINATIONS AT D&AD

While Australia bombed in the Nomination list for D&AD this year, Australia's The Glue Society scored two, being credited as joint writers and art directors of the Axe 'The Gamekillers' campaign via BBH New York, which was the only Nomination in the Long Form TV Show category and one of two Nominations in the highly prized Integrated category. The same work is tipped to do well at Clio and The One Show, also both judged last week.
(This updates our previous story which only listed one Nomination)

Thursday, April 12, 2007

WEBSEND LAUNCHES ADVANCED ADVERTISING PREFLIGHT AND DELIVERY SOLUTION


Websend, the leading web-based display advertising pre-flight and delivery company has launched Websend version 5, the most feature rich solution in the market which now includes new world-first features and functionality for its users.
Established in 2002 by advertising industry veteran Peter Lamont (pictured), Websend has over 6600 users including retail giant Harvey Norman, Australia’s largest pre-media organisation Well.Com, and Australasia’s largest locally owned marketing communications group Adcorp Australia. Lamont explains the company’s continued rise and success, “Websend 5 is more than a significant improvement, it is a re-invention of the process of validating, correcting and delivering an ad. When we started Websend we recognised a gap in the market for a highly automated web-based display advertising pre-flight and delivery system. Advertisers existing options were limited and many systems dictated terms to users rather than asking how they would best like their ad material managed, quality assured and delivered.”
With a handful of advertising and printing industry experts working alongside him, Lamont’s idea for Websend was born, quickly replacing an older legacy delivery system, and immediately well received by the market. He continued, “People were looking for a real alternative to the ‘desktop-only’ approach. Our first major receiver of ads was Fairfax and then others came in steadily after them. We now have all the newspaper publishers and the majority of magazine publishers throughout Australia and New Zealand including Time Inc., eMap and Fairfax magazines. Our success is based on excellent relationships with advertisers.”
Websend does not need any complex software to be installed and all ad pre-flighting and delivery is handled by the Websend central core server. This allows users to send ads from any web browser and removes the reliance on internal networks. With ad deliveries paid for through a membership arrangement there are no software licences required, allowing an easy multi-user environment and avoiding queues for any one computer in a production department.
“Websend is a service provider.” Explained Lamont, “but perhaps an even more accurate description is that we are in the risk management business. We stand between the publisher and the advertiser to protect newspapers and magazines from incorrect electronic artwork and we protect advertisers from internal errors ensuring their ads print in the way they intended them. Websend charges for the service, not the software.”
Websend version 5 is also faster and more efficient than ever with users now able to create their ads with Websend tools and a publisher’s own specifications then upload the files. If any error is found within the ad Websend offer several options from automatic fixing to personal one-on-one customer support to ensure the ad meets the publisher’s requirements.
Support has been key to Websend’s continued growth, over 50% from 2006, with a dedicated customer service team available by phone and via a unique online chat service which allow users to quickly seek assistance and determine how best to correct display ad format errors. “We will only fix ads if a user requests our assistance, otherwise we provide extensive reporting through listed categories of faults, errors and warnings, to simplify the correction process. Our new automatic fixing capability allows our users even faster repair and approval of their ads for immediate delivery.” said Lamont.
Websend 5 has industry leading file validation, correction, colour conversion and colour management integrated with its proprietary ad delivery system. “We develop technology to allow our users to work with us.” Continued Lamont. “Many users don't equate web-based applications as software thinking of them as just websites. Nothing could be further from the reality. Websend has millions of dollars worth of the world's best software from the leading colour and PDF experts behind it. The Websend software is really "Software as a Service" (SAS) and this is our important difference. As a result we now have several world firsts in this industry. Websend version 5 has automated file correction including ‘size check’. When an ad comes in Websend automatically checks it against the correct ad size using our unique real-time integration with a publisher’s media booking databases. If it is different, we inform the user and they can automatically make the adjustment required. Websend 5 can also automatically correct colour and postscript errors.”
Websend has consistently partnered with other industry leaders in digital media creation, management and delivery to further facilitate the needs of advertising agencies. One of these key partners is the Omnilab Media Group whose Group Business Development Manager Grant Schuetrumpf commented, “dubSat, our media management and delivery division, use Websend as our delivery mechanism as it is a very well established network recommended by the publishing industry and without question the most advanced web-based system we have found.”
Lamont concluded, “Websend 5 is an evolutionary step to automate what was quite a manual process in organising files for delivery, correcting files that had errors and providing user education. Previously the user had to fix their file and re-upload it, or we could do it for them. The latter would obviously require getting permission which always took time. Now it can be entirely automated and making corrections is very fast and accurate.”
It's easy to tell someone their file isn’t correct and why. Where we differ from the competition is that we give both simple and more in-depth explanations of the reasons for error, we tell the user what to do to fix it and finally we offer the user the ability to auto-correct the error at the push of a button.”

AUSSIES, KIWIS FEATURE IN SHOTS 100th ISSUE OUT NOW


shots, the world’s leading creative advertising title, launched its 100th issue this week around the globe. The issue exclusively reveals where the international industry’s top one hundred creative minds get their inspiration.
Aussie and Kiwi identities and home grown talent featured in the magazine include David Droga, Bob Isherwood, Warren Brown, Paul Middleditch, David Denneen, Tony Williams, Toby Talbot, Nick Worthington, James McGrath, Craig Davis, Dave Alberts, Andy Fackrell and Malcolm Poynton.
Commercials featured on the dvd are the 100 all-time best ads from the last 17 years of shots presented in chronological order. Australian and New Zealand classics include: Toyota 'Bugger' - Saatchi and Saatchi Wellington, Tony William, Sydney Film Company; Sky 'Fish and Chips', DDB Auckland, Paul Middledich, (formerly at) Independent; Bud Light 'Fridge', directed by Paul Middleditch for Downtown Partners Toronto; Toohey's Extra Dry 'The Quest', BMF Sydney, Garth Davis, Exit Films Melbourne; Carlton 'Big Ad', George Patts, Melbourne, Paul Middleditch, Plaza Films, Sydney; Canal+ 'March of the Emperors', directed by The Glue Society for @radical.media and BETC Euro RSCG Paris.
To purchase a copy - by subscription or single issue sale, simply visit the new look shots website - www.shots.net or email Margot Fitzpatrick on shotsaustralia@googlemail.com
Launched in 1990, shots showcases cutting-edge creativity from around the globe, selecting only the most innovative new work. shots’ 100th issue presents the all-time best television ads over its history from classics such as Maxell’s Israelites and Carling Black Label Dambusters to Peugeot 206 The Sculptor and Toohey’s Extra Dry Quest and the latest award winning must-sees Sony Balls, Guinness Noitulove, and Carlton Big Ad.
Lyndy Stout, Editor of shots said: “For each issue of shots we view almost 2,000 spots from around the world. Some are entertaining, some awful, but the best take our collective breath away. That’s what makes shots so unique. We faced an almost impossible task in choosing the top 100 ads and even more in trying to narrow down the top creatives and directors in the business. But finding out what inspires each of them makes fascinating reading.”
Margot Fitzpatrick, Business Director for shots Australia & New Zealand commented:
“The 100th issue is a unique collectors item – bringing together the most incredible collection of creative work from the last 17 years. shots has grown with the industry globally and is proud to also present this week it’s new look website, with daily work to view and more interactive content to instantly meet creative needs worldwide. shots has become the benchmark for creative excellence globally and we invite you check out the latest innovations on www.shots.net."
shots 100th issue is out now, available on subscription and single-issue sale.

Wednesday, April 11, 2007

SAATCHI SNARES BATTEN AND BARNFIELD FROM BMF



Saatchi & Saatchi Australia has lured BMF creative team Michael Barnsfield (top left) and Matt Batten (below left) who will be joining in April.
Considered integrated specialists, the award winning team have created campaigns for BPAY "Paperbillosaurus", which was 3rd placed DM campaign by Won Report, Silver and Bronze at ADMA Awards, Bronze at Echo, and 1st place at NY Caples. As well as Australian Red Cross Blood Service's "We Gave Blood" which picked up Won Report's 9th best DM campaign in the world, 2 Silvers and Bronze at ADMA awards, Bronze at Cannes, 2nd place at NY Caples and was AdNews campaign of the year in 2005.
Says Saatchi & Saatchi, Executive Creative Director, David Nobay: "Matt and Michael are just what I've been looking for to bolster our senior creative ranks here - a truly integrated team, who are positively gymnastic, when it comes to media, and passionate when it comes to nailing ideas."

ANZ TARGETS SMALL BUSINESS

M&C Saatchi, Melbourne has put to air a cheeky spot for ANZ targeting the small business community.

Creative: Doogie Chapman, Murray Bransgrove, Ben Welsh
Creative Director: Steve Crawford
Agency Producer: Kristen Hemingway
Production Company: Prodigy
Director: Brendan Donovan
Production Company Producer: Tracy Proposch

AUSSIE LIST OF D&AD ACCEPTANCES SLOWLY LEAKS OUT

Agencies around the world are being notified they have In Book acceptances at D&AD, but the full list won't be released until the end of the month.
However, Australian agencies with In Book acceptances so far include:
DDB Sydney for their NAPCAN 'Children See, Children Do' spot,
Three Drunk Monkeys, Sydney for their Foxtel IQ tv campaign
The Works Sydney for their MTV Australian Music Video Awards 'Budgie Smuggler' spot.
The Campaign Palace, Melbourne for their Target Toy Sale 'Big Hands' ambient.

More are expected, so when you know, let us know.

DE PASQUALE CD COS LUCCITI NAMED CEO


de pasquale Brisbane’s Creative Director Cos Luccitti (pictured) has been appointed as the agency’s Chief Executive Officer, allowing founder Gino De Pasquale to step into a more strategic role.
Over the past 12 months, de pasquale has experienced growth and recognition at every level with a 40 per cent increase in its client base; more than 25 per cent increase in billings and staff growth of nearly 50 per cent. The agency also opened an office on the Gold Coast and was ranked Queensland’s Number One advertising agency in Business Queensland’s 2007 Book of Lists.
Gino De Pasquale said the growth had been spearheaded by the combination of Luccitti’s creative influence and business savvy together with a commitment to tactical thinking by Director of Strategy, Craig Levitt: “I will be focusing on developing new opportunities outside the business to let the new team’s creativity run wild and deliver a fresh new approach that takes the company to a new level.
de pasquale is currently Queensland’s most-awarded agency after taking out 14 Gold and Silver Awards at the 2006 BAD Awards and also a Gold and Silver Award at the recent Cream Awards.
Over the past 18 months, de pasquale landed some big accounts and delivered some even bigger results for their clients: ABC Learning Centres experienced a three hundred per cent increase in telephone enquires over the campaign period; Rush Flavoured Milk’s sales grew by thirty per cent in a twelve month period; and Skytrain experienced a twenty-one per cent increase in revenue within the first three months of the campaign.
Luccitti will perform the dual roles of CEO and Creative Director: “I’ll reassess playing both the roles in a few months, and look at who may possibly taker over the Creative Director role if need be. I’m fortunate to be surrounded by some very talented creative bodies so the position won’t be too difficult to fill”.