THE WORK 07: OGILVY NAMED NETWORK OF THE YEAR, SAATCHI NZ BAGS AGENCY OF THE YEAR
The total number of ads and campaigns accepted into The Work 07 annual was 395, down on last year’s record number of entries of 413. Well over 4000 entries were received from 253 of the best agencies and production companies throughout Asia, Australia and New Zealand. A high quality 400 page hardback publication, including two DVDs of TV and integrated, will be published in November.
Saatchi & Saatchi Auckland is the "Agency of The Work 07", scoring the most number of entries from an individual office with 15 making it into the annual. JWT Singapore and DDB Auckland share second place this year with 12 entries each, while fourth place was a real battleground and saw five agencies finish with 10 apiece: Colenso BBDO Auckland, DDB Sydney, Ogilvy & Mather Mumbai, Saatchi & Saatchi Kuala Lumpur and Saatchi & Saatchi Sydney.
BBDO Guerrero/Ortega and Ogilvy & Mather Bangkok share ninth place with nine points each completing The Work 07 Top Ten.
Last year Saatchi & Saatchi offices finished first, second and third and though they have not managed this dominance again, they do still have three agencies in the Top Ten. DDB have made a good improvement on this table in 07 with the Sydney and Auckland offices increasing their acceptance totals by seven and five respectively. Saatchi & Saatchi Kuala Lumpur came from nowhere last year with ten more entries in the book this time around. Ogilvy and Mather Bangkok were up five with their nine entries and BBDO Guerrero/Ortega had four more entries in this year’s book than last year.
THE TOP NETWORKS
The Work’s Top Three Networks are unchanged from 2006: Ogilvy & Mather is number one again, taking the "Network of The Work 07" title. BBDO was again second and Saatchi & Saatchi third. O&M had 15 individual offices contribute to its winning number of entries of 58. Their top performers were Mumbai (10), Bangkok (9) and Beijing (7). This year's total is the same total as last year in The Work 06.
BBDO were a more distant second this year with 52 entries compared to last year’s 56 and Saatchi & Saatchi’s 48 entries was one down on last year’s 49.
BBDO's top performers were Colenso BBDO Auckland (10), BBDO Guerrero Ortega Manila (9), and BBDO Bangkok and Clemenger BBDO Wellington (6 each). The Saatchi & Saatchi network was headed by the "Agency of The Work 07" - Saatchi Auckland with 15 acceptances. Saatchi Sydney and Saatchi Kuala Lumpur also had a large haul (10 each) as did Saatchi Singapore (7).
The fourth placed network was the fast improving JWT. Their total of 44 acceptances was headed by JWT Singapore (12), JWT Bangkok (8) and JWT Mumbai (7). Next best networks were DDB with 30 acceptances (DDB Auckland 12, DDB Sydney 10) and Leo Burnett with 28 (Burnetts Mumbai and Sydney 7 each).
TOP AGENCIES IN EACH COUNTRY:
AUSTRALIA: DDB Sydney (10), Saatchi & Saatchi Sydney (10), Leo Burnett Sydney (7)
CHINA: O&M Beijing (7), O&M Shanghai (5), JWT Shanghai (3)
HONG KONG: Grey HK (3)
INDIA: O&M Mumbai (10), JWT Mumbai (7), Leo Burnett Mumbai (7)
INDONESIA: O&M Jakarta (4)
JAPAN: Dentsu (4), O&M (2)
MALAYSIA: Saatchi & Saatchi Kuala Lumpur (10), O&M Kuala Lumpur (6), Y&R Kuala Lumpur (5)
NEW ZEALAND: Saatchi & Saatchi Auckland (15), DDB Auckland (12), Colenso BBDO Auckland (10)
PHILIPPINES: BBDO Guerrero/Ortega (9), O&M (3), Y&R (3)
SINGAPORE: JWT (12), Saatchi & Saatchi (7), McCann Erickson (5)
THAILAND: O&M Bangkok (9), JWT Bangkok (8), BBDO Bangkok (6)