Tuesday, July 12, 2005


BMF Sydney creative team Andrew Ostrom (right) and Jonas Peterson (left) have been lured to Clemenger BBDO Melbourne, to commence work on July 18.

This senior creative team, both highly awarded individually, will continue a partnership that started in late 2004 , following the departure of Ostrom’s former partner, Andrew Petch to Publicis London (where he is teamed with Cameron Blackley, son of former Clemenger BBDO Australia ECD, David Blackley, who retired last year).

"I'm not sure what was more memorable. The night we spent wooing these boys in Sydney, or the moment they said yes. They are one of the hottest, talented and most consistent teams in the country. And as an agency, that's what we want to build on. They are fresh and unexpected, but strategically strong. I think the creative department will be inspired by them, suits will respect them and clients will listen to them," says Clemenger BBDO Melbourne creative director, Emma Hill.

In 1996, art director Andrew Ostrom commenced his career in Melbourne at Lintas. A year and a half later he was invited to join the start up team for Cummins and Partners (incidentally, teamed with Clemenger BBDO Melbourne senior creative, Josh Robbins, whose influence was a key factor in Ostrom's decision to join). For the last five years Ostrom has worked at BMF Sydney teamed with Petch, and last year the duo was responsible for some of Australia's most recognized and successful advertising campaigns. These include various award-winning Ikea campaigns (including "Stand In Dad") and the infamous "Tongue" spot for Toohey's Extra Dry, the campaign that increased sales by $40 million and was the 31st most awarded in the world including two Gold Pencils at AWARD. Last month Ostrom and Petch picked up two Bronze Lions at Cannes for their "We gave blood" campaign for the Australian Red Cross. This TVC increased online registrations by around 860% and won a Silver Clio and the Grand Award in its category at the New York Festivals.

Jonas Peterson left Swedish hot shop Forsman & Bodenfors in 2004 to move to Melbourne. Forsman & Bodenfors is one of Europe's best independent agencies and a couple of years back was ranked the 11th best agency in the world by the Gunn Report. They are also one of very few agencies that have appeared on the Gunn Report every year since it started. Jonas has been awarded with metal at Cannes, Clio, Epica, LIAA, New York Festivals as well as gold and silvers at both the Swedish national awards and Effies. Peterson has also been on several award juries, both nationally and internationally.

Says Ostrom and Peterson: "It didn't take us long to make a decision when this opportunity came up. Clemenger BBDO Melbourne has always been a real force in Australia, producing successful campaign after campaign. We are both really excited to be joining the creative ranks there and building strong relationships with our clients and producing fresh, interesting and effective work."


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