Wednesday, August 10, 2005


Freeform, a global collective of creative professionals and strategic thinkers with hubs in Sydney, Melbourne and London, has appointed Eran Thomson as creative director Asia Pacific.

Says Thomson: "Our passion is ideas, and their execution, based on solid strategic insights. From film to fashion to full-fledged branding and marketing campaigns, our conceptual offering is diverse and our studios are fully equipped to deliver work across a broad range of media."

Over the past 14 years, Freeform has produced a wide range of work from theatrical campaigns for independent films and worldwide retail launches of blockbuster DVDs to national advertising and branding campaigns for a broad range of clients.

The latest creative work from Freeform Sydney is the new branding campaign for SBS done in conjunction with Razor Media who won the account from BMF earlier this year.

Over the course of his advertising career, Eran has worked as a copywriter, designer, art director, creative director and film director.

Most recently he was Creative Director and Founder of the Notice Creativity Corporation, an international collective with locations in New York and Sydney specializing in providing unique creative solutions to agencies and brands, as well as developing innovative new products and brands.

Prior to Notice, Eran was Group Creative Director and Art Director working with Neil Lawrence at Whybin/Lawrence/TBWA in Sydney where he worked primarily on Apple, PlayStation, Qantas, and Lion/Nathan’s Distinguished Vineyards.

Previously he helped grow the one-year old New York office of Bartle Bogle Hegarty, working mainly on Reebok, Lipton and the teen-brand, Bolt.

Before BBH Eran was Copywriter/Associate Creative Director of boutique agency West & Vaughan. His efforts there helped earn AdWeek and Shoot Magazine's Southeast Agency of the Year Awards, as well as an agency feature in CA Magazine. (Mar/Apr '01)

Over the past 12 years his work has been featured in Archive, Campaign, Creativity, Creative Review, Communication Arts, Graphis, and Print, as well as, won numerous national and international advertising and design awards including National Addy's, The Clios, Cannes and The One Show.

Thomson has helped teach advertising classes at San Francisco's renowned Academy of Art College and was recently an AWARD School Tutor. His other passions include snowboarding, surfing, old Land Rovers and furniture design.

The Sydney studio is run by Thomson and Jonathan Duncan and is located at 19A Boundary St. No. 102, Paddington NSW 2011. T/F: +61 2 9331 5697.


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