Wednesday, August 10, 2005


Saatchi & Saatchi Sydney has appointed a new Director of Strategy, Adrian Barrow, an Australian who, prior to his most recent role at PBL, spent six years overseas as Planning Director with Goodby Silverstein & Partners, Team One (Saatchi & Saatchi North America) and D’Arcy, Hong Kong. He has extensive experience on brands such as Saturn (US), Lexus, Westpac and the Australian Tourism Commission and brings a wealth of strategic planning experience to the agency. Prior to 1999, Barrow held senior strategic planning and marketing roles with Pure Creative/DMB&B and the ANZ Retail Bank.

Says new Saatchi Sydney CEO, Simone Bartley: "Adrian's attraction for Saatchi & Saatchi is his equal passion for both the development and delivery of the message. This plays straight to the heart of an Ideas Company where the type of solutions required leverage today’s new media environment".

Adds Saatchi Sydney ECD David Nobay: "In my experience, great planning directors are as rare as hen's teeth. In Adrian we've found an exceptional thinker, who can speak the language of creative as fluently as he can unmuddle the gobbledegook of research. I'm looking forward to a great partnership."

Barrow says he is looking forward to joining Saatchi: “Taking the reins of Saatchi & Saatchi Strategy is all about being excited and intimidated, in equal measure. Saatchi & Saatchi consistently turns out world class ideas. It’s an agency that enjoys the respect of its clients and competitors alike. I look forward to rediscovering the role of strategic planning at the agency and, in so doing, helping to transform the fortunes of some of Australia’s most important brands”.


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