Thursday, October 06, 2005


Saatchi & Saatchi Singapore CD, Graham Kelly has been snared to the CD gig at BBH Japan. In addition to overseeing print and TV advertising on all the agency’s accounts, Graham will also focus on developing BBH’s interactive offering and enhancing the agency’s integrated expertise. The announcement comes following a number of internal promotions and in the wake of substantial new business wins around the region.

“This is another very important hiring for us as Graham will be a key player in BBH's ambitious plans for the region. Alongside Hoon Kim and Jonny Shaw, Graham completes a 'world class' management team in Tokyo. We now have the people in place to really create a differentiated creative offering in Japan, a market that is arguably more tech fast forward than anywhere else in the world,” said Ben Fennell, Regional CEO, BBH Asia Pacific.

As Executive Creative Director at Saatchi and Saatchi Singapore, Kelly oversaw all the agency’s accounts, including Guinness, Republic of Singapore Navy, HP and Lexus. During his tenure, he strengthened the agency’s through-the-line capability and expanded its creative offering into direct marketing and interactive.

No stranger to international ad competitions, his print, TV, DM and interactive work has been awarded at shows such as Cannes, One Show, Clio, Adfest, Media and Communication Arts. His knowledge of both traditional advertising and new media bore fruit during his time at Saatchi. The agency picked up their first Interactive awards (Gold at Adfest 05, and Best of Show at Media Awards 05); won Best of Show at DM Asia, and was the top performing Saatchi office for print advertising at Cannes 05.

John Hegarty, Chairman, BBH Group said, “I'm really excited about Graham joining our Tokyo team. He's not only an original creative thinker but has demonstrated that thinking in the new media landscape. And that's the future”.
Graham will start at BBH Japan on Tuesday, October 18th.


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