Thursday, October 13, 2005


CB Agency of the Year Saatchi & Saatchi, Sydney heads the agency tally at the shortlist stage of the 2005 AWARD Awards. Saatchi Sydney, with 18 Finalists, is closely followed by Colenso BBDO Auckland with 17 Finalists and Saatchi & Saatchi, Auckland with 15 Finalists. Ogilvy & Mather, Singapore, with 13 Finalists, is Asia's top agency at AWARD.
Craft excluded, Australian agencies scored 103 Finalists, New Zealand agencies had 67 finalists and Asian agencies scored 48 finalists.
In an AWARD first, this year’s jury truly reflected the region’s best thinkers with the main TV and Print juries comprising three judges from Australia, three from NZ and three from Asia.
The judges have delivered a shortlist and pencil-winners that not only acknowledges and fairly rewards the region’s best work in the last year, but counters criticisms of national or regional bias.
Amongst the largest number of entries received in four years, a total of 306 finalists have emerged at AWARD representing entries from NZ, Australia, Singapore, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines and Thailand.
The winners of this year’s gongs will be announced at the AWARD Dinner November 11th at Wharf 8 in Sydney. Invitations will be released this week.
This year, in another first, finalist and pencil winners will count towards the awarding of AWARD Agency, Network and Client of the Year Awards.


Saatchi & Saatchi, Sydney (18)
Colenso BBDO, Auckland (17)
Saatchi & Saatchi, Auckland (15)
Ogilvy & Mather, Singapore (13)
Publicis Mojo Auckland (11)
Publicis Mojo, Sydney (11)
MTC, Auckland (10)
DDB Auckland (9)
M&C Saatchi, Sydney (9)
Arnold Worldwide, Sydney (8)
Leo Burnett, Kuala Lumpur (7)
BMF Sydney (6)
Leo Burnett, Singapore (6)
Publicis Mojo, Melbourne (6)
Clemenger BBDO, Melbourne (5)
Naga DDB, Kuala Lumpur (5)
Clemenger BBDO, Wellington (4)
George Patterson Partners, Melbourne (4)
Marketforce, Perth (4)
Clemenger BBDO, Sydney (3)
Host, Sydney (3)
Kastner & Partners, Sydney (3)
Leo Burnett, Shanghai (3)
TBWA, Tokyo (3)
Tequila Sydney (3)


BBDO (35)
Saatchi & Saatchi (35)
Publicis (28)
Leo Burnett (20)
DDB (19)
Ogilvy & Mather (13)
M&C Saatchi (10)
TBWA (9)
Arnold Worldwide (8)

(BBDO includes Marketforce and CHE; DDB includes WRC; TBWA includes Tequila)

*Not including Craft, unless agency created crafts such as Typography, Copywriting and Art Direction.


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