Thursday, October 13, 2005


International Management Group (IMG) has acquired Australian Fashion Innovators (AFI) and with it the region's premier fashion event Mercedes Australian Fashion Week, formally a company of The Lock Group and sister agency to Spin. Simon Lock has been named Managing Director of the newly formed IMG FASHION Asia Pacific.
Spin is unaffected by this acquisition and remains a separate business within the Group continuing to be managed by the existing directors; Simon Bookallil, Annalise Brown, Michael Laverty and Karson Stimson. Greg Daniel remains the Non Executive Chairman of the Group. Lock will remain as a shareholder and CEO of The Lock Group.
Spin has been a long-term contractor providing marketing communications services to MAFW and other events previously operated by AFI and will continue its close association with these events through IMG FASHION Asia Pacific. The Spin client roster currently includes Visa International, Just Group (Jacqui E & Portmans), CCSP (Coca-Cola, Sprite, Fanta), eBay, Fosters Group, Buena Vista International, Atari, ICON Clothing (Lee & Wrangler), Vanity Fair (Lee & Wrangler Asia), Ben Sherman, Contiki, Napoleon Cosmetics, Appletiser, Sony Tropfest and Mattel.


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