A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com
Monday, December 12, 2005
CB AGENCY OF THE YEAR?
It's that time of the year when Campaign Brief gets submissions for Agency of the Year - for both Australia and New Zealand. Any thoughts on which shops deserve the title in OZ and NZ?
HOST/GLUE SOCIETY. I don't know how you do that, because the Glue Society is not really an agency, but they act as a de-facto creative department for Host. Perhaps a blueprint for the agency of the future??? I know a lot of people will say it should go to Saatchi's again. But I sincerely believe that the work produced by HOST/GLUE SOCIETY is fresher, crazier, more varied and more innovative than Saatchi's. Grand Prix with Warren, Titanium with 50 cent, those are some serious heavy weight awards that Saatchi doesn't have. If Campaign Brief is all about Creativity this year is fair that HOST/GLUE SOCIETY as a couple should be rewarded.
George Patts did the biggest ad of the year (literally), but, is only one ad enough to grant agency of the year? I don't think so. Good VB radio but it's still pretty inconsistant for Patts other clients rather than CUB. I agree host/glue society.
Solomon Partnership is responsible for Coles. Send hate mail there. In fact, just complain to facts and make up stupid reasons why the ad is unsuitable for TV. Heck, consumers do it to us all the time. Hopefully it'll get pulled.
You have to define 'agency' first before you can award it to HOST/GLUE society. Host does not work exclusively with the Glue Society and vice versa, therefore you would be awarding the partnership not the individuall agencies. Which is fine, just make a note of it.
just a small reminder. Marcs, Elle, Ming-Mong, Channel V, and Warren were all done last year. So you're left with Jason Donovan, 5 Cent(also pretty old. the creatives who did it left over a year ago), and think-tank. Agency of the Year? It's between Patts and Saatchis. Who by the way, are both doing some pretty innovative work.
Saatchi yes, Patts No. Ad of the year, Patts yes, Saatchi No. Creative operation of the year: Glue Society, yes. In arrears for last years' work too. Opening shop in New York. Titanium Lion this year. Best in Class.
HOST/GLUE. They have created a new way of working. Everything is different, fresh and creative about them, from they way they work together and/or separately to the way they also write and direct their material. They produce killer work in all media: TV, Press, Poster, DM, Interactive, Content, Music CD'S etc...Campaign Brief, please raise above the orthodox agency conventions,and crown the Host/Glue Society or only Glue Society as the most cretaive operation in Australia. They fucking deserve it.
I agree with most of the posts. As long as you define what you are awarding the agency for...it should go to the Glue Society. Just make it clear however that it's about the work, not a physical traditional agency which the Glue and Host are not, as the other post says, they are a relationship that works and should be awarded as such. Otherwise Lynchy you are going to get all those dicks who posted on the 'balls'post, posting in about how unfair it is because they aren't a normal agency and because those dicks can't get their heads around anything new or different. They're just waiting to bitch about something else.
In all seriousness, because I do think Host/Glue is a possibility, what work have they done together this year? Jason Donovan and 5 Cent were definitely done together and were definitely great. Was the Think Tank thing both of them or was that just Glue? And what else?
"Otherwise Lynchy you are going to get all those dicks who posted on the 'balls'post, posting in (sic) because they can't get their heads around anything new or different".
How to put this. Give it a rest. Get over it. Leave it alone. Move on.
It's a shame Leo Burnett didn't have a couple more... Great Mc Donalds ads (after DDB telling us all how tough they were for years) and of course Canon.
Just not Saatchi's NZ please. When you see Mike O and Toby (the guys that are leading the shop) doing ambient ads for a TV show like Ants? They're still kids playing with Magnifying glasses rather than pulling out the pans to fry the big fish... It's a shame because there are so many talented brains at that place. I was really looking forward to seeing what they could do there. I still do.
Any organisation with the bollocks to approach a client and say it'll do some shit arsed tv ad for $40,000 has got to have its own special little category.
Seriously, Glue are great but their year was last year. Tally up the number of gongs and finalists, at AWARD and internationally, and it's got to be a Saatchi hat-trick.
HOST/GLUE SOCIETY. I don't know how you do that, because the Glue Society is not really an agency, but they act as a de-facto creative department for Host. Perhaps a blueprint for the agency of the future???
ReplyDeleteI know a lot of people will say it should go to Saatchi's again. But I sincerely believe that the work produced by HOST/GLUE SOCIETY is fresher, crazier, more varied and more innovative than Saatchi's. Grand Prix with Warren, Titanium with 50 cent, those are some serious heavy weight awards that Saatchi doesn't have. If Campaign Brief is all about Creativity this year is fair that HOST/GLUE SOCIETY as a couple should be rewarded.
Fame
ReplyDeleteMy pick is...
ReplyDeleteGeorge Patts Melbourne for Aussie
And no award given for NZ
George Patts did the biggest ad of the year (literally), but, is only one ad enough to grant agency of the year? I don't think so. Good VB radio but it's still pretty inconsistant for Patts other clients rather than CUB. I agree host/glue society.
ReplyDeleteCan we have CB Worst Agency of the year too? My vote would go to whoever is responsible for those Coles ads.
ReplyDeleteHost/Glue, because you don't see them spending shitloads on scammy dog-training centres, pro-bono stuff and dodgy 'ambient' executions either.
ReplyDeleteSolomon Partnership is responsible for Coles. Send hate mail there. In fact, just complain to facts and make up stupid reasons why the ad is unsuitable for TV. Heck, consumers do it to us all the time. Hopefully it'll get pulled.
ReplyDeleteHOST/GLUE. The work speaks for itself. Ming-Mong, Jason Donovan, Marcs, Elle, Wizard, V Channel, 365 ideas, Warren, 50 Cent, think-thank, Nough said.
ReplyDeleteYou have to define 'agency' first before you can award it to HOST/GLUE society. Host does not work exclusively with the Glue Society and vice versa, therefore you would be awarding the partnership not the individuall agencies. Which is fine, just make a note of it.
ReplyDeleteI'm with the FAME comment
ReplyDeleteWhy don't you tossers ever put your name to your own opinions.
ReplyDeleteCheers,
Dave Droga
Just joking.... It's Matt Damon.
Right on Matt!
ReplyDeleteAnd congratulations on your wedding. I'll see you round for dinner on Saturday at 6.30? Jennifer's making potato salad...
Ben Affleck
Have you got my N.E.R.D cd ben?
ReplyDeleteM.D
Matt, I can't wait to see you.
ReplyDeleteAll my secret love, Jennifer.
Jen - is the baby mine or Ben's? I need to know....
ReplyDeleteM
Matt, it's neither yours or Ben's. Please don't judge me.
ReplyDeleteGosh darn it! You aussies are just so kooky with your playful banter!
ReplyDeleteSingo's. A load of crud for a load of crud.
ReplyDeleteFame? But they lied... they said that they were gonna live forever, and everyone would remember their name.
ReplyDeleteAny bets on how long it takes Monty's eyebrows to join together?
just a small reminder. Marcs, Elle, Ming-Mong, Channel V, and Warren were all done last year. So you're left with Jason Donovan, 5 Cent(also pretty old. the creatives who did it left over a year ago), and think-tank. Agency of the Year? It's between Patts and Saatchis. Who by the way, are both doing some pretty innovative work.
ReplyDeleteOf course there's always Cumming and Partners.
Yes but one can never vote for Cummins under principle.
ReplyDeleteOr even on principle.
ReplyDeleteFuck it, let's just leave it up to B&T (see story above) and M&C will walk it and won't even need to bother entering ...
ReplyDelete'Cumming' and partners? Oh, you mean "Cumming on partners 27"
ReplyDeleteYeah, I'd give that a golden cock any day.
Saatchi yes, Patts No. Ad of the year, Patts yes, Saatchi No. Creative operation of the year: Glue Society, yes. In arrears for last years' work too. Opening shop in New York. Titanium Lion this year. Best in Class.
ReplyDeletePatts/Y&R do a raft of very crappy work for a lot of their clients, including Cadburys. One great beer ad does not agency of the year maketh!
ReplyDeleteTotally agree, that means BMF could have claimed agency of the year on the sole basis of Tongue. Not enough. Glue Society, long overdue!!!
ReplyDeleteTo Literate, no with Cummins it's definitely "under".
ReplyDeleteHOST/GLUE. They have created a new way of working. Everything is different, fresh and creative about them, from they way they work together and/or separately to the way they also write and direct their material. They produce killer work in all media: TV, Press, Poster, DM, Interactive, Content, Music CD'S etc...Campaign Brief, please raise above the orthodox agency conventions,and crown the Host/Glue Society or only Glue Society as the most cretaive operation in Australia. They fucking deserve it.
ReplyDeleteGlue Society do some really nice stuff. But not all their work is killer. Some of it's nonsensical.
ReplyDeleteNonination for worst print goes to the agency for Financial Review.
ReplyDeleteGets a reaction everytime. Gag reflex.
Back on topic. Glue all the way. Sorry Saatchi's, the crafting kings have just lost the crown.
I agree with most of the posts. As long as you define what you are awarding the agency for...it should go to the Glue Society. Just make it clear however that it's about the work, not a physical traditional agency which the Glue and Host are not, as the other post says, they are a relationship that works and should be awarded as such. Otherwise Lynchy you are going to get all those dicks who posted on the 'balls'post, posting in about how unfair it is because they aren't a normal agency and because those dicks can't get their heads around anything new or different. They're just waiting to bitch about something else.
ReplyDeleteIn all seriousness, because I do think Host/Glue is a possibility, what work have they done together this year? Jason Donovan and 5 Cent were definitely done together and were definitely great. Was the Think Tank thing both of them or was that just Glue? And what else?
ReplyDeleteWhat else?
ReplyDeletehttp://www.gluesociety.com/
I mean, wow, the internet.
^^^^Be nice.
ReplyDeleteMy vote: Glue society.
To the poster who wrote...
"Otherwise Lynchy you are going to get all those dicks who posted on the 'balls'post, posting in (sic) because they can't get their heads around anything new or different".
How to put this. Give it a rest. Get over it. Leave it alone. Move on.
Agree about the Finacial Review print. Talk about stuck in the 80s. Did Ron Mather do them?
ReplyDeleteIt's a shame Leo Burnett didn't have a couple more... Great Mc Donalds ads (after DDB telling us all how tough they were for years) and of course Canon.
ReplyDeleteJust not Saatchi's NZ please. When you see Mike O and Toby (the guys that are leading the shop) doing ambient ads for a TV show like Ants? They're still kids playing with Magnifying glasses rather than pulling out the pans to fry the big fish... It's a shame because there are so many talented brains at that place. I was really looking forward to seeing what they could do there. I still do.
-Another little bitch
GO THE GLUES!!!
ReplyDeleteMaybe 2 awards could be presented.
ReplyDeleteAgency with most new business wins
Most Creative Agency
The latter would be from Saatchis and Glue Society I would have thought.
Brand Power.
ReplyDeleteAny organisation with the bollocks to approach a client and say it'll do some shit arsed tv ad for $40,000 has got to have its own special little category.
Guys,
ReplyDeleteBrooke Shields tells me big eyebrows are coming back in.
Can't wait.
monty
Seriously, Glue are great but their year was last year. Tally up the number of gongs and finalists, at AWARD and internationally, and it's got to be a Saatchi hat-trick.
ReplyDeleteSaatchis for Aussie.
ReplyDeleteDDB for NZ (or maybe MTC at a push).
Glue. Titanium Lion shits on every other award or finalist Saatchi can possibly have.
ReplyDeleteI vote for Mccann Erickson NZ.
ReplyDeleteWhat an effort.
I would love to see one award shit on another. but like a big, nasty, steamy one. cheers for the visual.
ReplyDelete