Sunday, January 29, 2006


Leo Burnett Sydney has put to air an effects number for Heineken that takes viewers back in time, only the discover that the beer hasn't changed one little bit. The spot was created by Grant McAloon and Michael Spirkovski, and directed by Josh Baker via Sydney Film Company.
To view click here

The Sydney Furnace has created a ballsy spot for Jockey, created by Jay Furby, someone who has two of the biggest in the biz, and directed by Daryl Ward @ Curious Film.
To view click here

DDB Auckland has created a humorous spot for Pascal Pineapple Lumps, stressing its unique Kiwi heritage. When the Creator gave out national treasures -- ie: South Africa were awarded gold and diamonds, New Zealand were (accidentally) handed Pineapple Lumps. Created by Martin Brown, Darran Wong Kam and Pete Thompson, directed by Steve Saussey @ Film Construction.
To view click here

Aussie football legend Sam Kekovich makes a return appearance in BMF's much anticipated follow-up to last year's internationally award-winning 'UnAustralian' campaign. In this year's MLA Australia Day campaign for Lamb, Sam argues that a lack of Lamb has led to serious errors in judgement, and urges the nation to remedy their "unAustralian" behaviour by serving Lamb on Australia Day.
To view click here

Clarks make durable school shoes, which is good for everyone... well, almost everyone, as demonstrated in this new spot written by James Procter and art directed by Dave Lunnie via Cummins & Partners, Melbourne, directed by Jess Bluck @ Revolver.
To view click here


Anonymous Anonymous said...

pineapple lumps, that's quite funny. Like it.

Clarkes shoes, shit you get a brief that says 'durable shoes' and the first thing you'd think of would be pissed-off shoe repairers. Not only is the idea crap, but nothing actually happens in the ad.

Lamb? More of the same, but nice anyway.

9:28 AM  
Anonymous Anonymous said...

thanks for posting the links. good to see the talked about work - mostly. cheers from new york.

4:50 PM  
Anonymous Anonymous said...

All fuckin' shit. Crap. Bollocks. Twaddle. My posts on this blog are better than these ads. Grrrr. Can't you tell how bitter and jealous I am that I never get briefs like that? Anyone who gets better work up than me is a cunt, and I'm gonna tell the whole world about it, well the 2 dozen people who frequent this blog anyway...

11:42 AM  
Anonymous Anonymous said...

pineapple lumps - only the kiwis could incorporate creationism, the happy go lucky inferiority complex of a nation and the end line "sweet as dude". I like it.

As for aussie lamb - good on 'em for keeping it real.

clarke shoes - the production caught me to begin with, but the story left me wanting so much more.

2:13 PM  
Anonymous Anonymous said...

jockey - simple, sweet and terribly emotive. I love it.

10:49 AM  
Anonymous Anonymous said...

Furby's Ad: What a load of balls. No pun intended.

4:15 PM  
Anonymous Anonymous said...

good to see that mr cummins has given mr horner a role in his latest ad...very charitable.

11:52 AM  
Blogger CB said...

I reckon some film companies have way better media players than others - there's a fair sampling on this post. Some play cleanly and smoothly, some are buggy and slow. Some let you download, others don't. It makes a big difference to the old "user experience". Just a thought.

8:47 AM  
Anonymous Anonymous said...

So once again, 12 months after the first controversy, BMF give us yet another knockoff?

I still think this article on crikey is valid.

9:41 AM  
Anonymous Anonymous said...

Old argument mate... Hamlet cigars (Mr. Baldy) was voted best ad of all time at Cannes... It was ripped straight from a Mr. Baldy comedy skit. Honda Cog was an idea ripped from a short fim done in france. So what's your point? Do some work you failed ad geek.

10:32 AM  
Anonymous Anonymous said...

Do some of your own ads you fossilized old turd, you can't live off the blood of the young forever

5:23 PM  

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