Wednesday, January 25, 2006


Australian commercial photographers are sure to be outraged when they hear about a decision to award the plum photography contract for Tourism Australia to UK photographer Pete Seaward, snubbing a whole raft of world class Australian contenders including Grenville Turner, Paul Torcello, Murray Fredericks and Greg Bartley - according to a concerned photographer who contacted CB this morning. apparently the $250k deal, brokered by new Tourism Australia agency M&C Saatchi, Sydney, continues a relationship with Seaward, who worked on the "100% Pure New Zealand" campaign for NZ Tourism, which M&C Saatchi controversially dumped in favour of Australian Tourism late last year. Rubbing more salt into the wound, it appears all print work will be produced by New Zealand's The Department of Doing. No doubt this will become a mini scandal when the mainstream media picks up on the issue, especially as Australia Day is tomorrow!


Anonymous Anonymous said...

They probably got a bulk discount, and have the bloke shooting some woolies famers and a few animals for optus while doing the Oz job.

10:27 AM  
Anonymous Anonymous said...

so the creative department, account service team and agency are all Australian are they?

who cares who they decide to use - they're selling australia, not australian photographers.

best man for the job and all that.

oh yeah, and i'm australian.

11:03 AM  
Anonymous Anonymous said...

what a beat up. So it's great when an aussie is successful overseas but not in reverse?
Grow up.

11:49 AM  
Anonymous Anonymous said...

I'm still coming to terms with our football team being coached by a Dutchman.

What next?

12:57 PM  
Anonymous Anonymous said...

Howz about a huge congrats to Pete Seaward for getting the job ahead of our so called world class photographers! Well done mate.

2:24 PM  
Anonymous Anonymous said...

Well said. Congrats Pete.

Oh, and as for the Dutch football coach... Well, Holland have actually won the soccer world cup several times and are a world class team; without having to resort to fake hype as we've had to for the socceroos. I say go the Poms and go the Dutch.

12:20 PM  
Anonymous Anonymous said...

"Fake hype"?

That's plain unAustralian.

1:46 PM  
Anonymous Anonymous said...

The grass is always greener as they say, photographers abroad have more credos because they are not usually accessible, and it is seemingly glamorous to hire someone from somewhere else. When a big budget comes in, it's either, lets go to Paris, or lets hire Nadav or in this case Pete. It does not however make them better at their craft. The industry will always be like this until art directors start appreciating their home grown and the skills they have attained over their European counterparts dealing with harsh Australian light. Certainly Pete will pull off some nice shots, however next time, please research the local talent in depth before making these egoist decisions and be proud of our truely talented home grown photographers ( not excluding those from abroad based here either ! )

1:38 PM  
Anonymous Anonymous said...

Great new word from that last poster - "credos". A brilliant combination of 'credo' and 'kudos'. Almost worthy of Dubya, whose latest slaughteration of the language was 'misunderestimation'.

12:16 PM  

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