Tuesday, February 28, 2006


A couple try and kill each other over the new RAV4, 'A car to make your own', in a FUN SPOT for RAV4 via Saatchi & Saatchi, Auckland. The spot was created by Toby Talbot, Andy DiLallo and Jay Benjamin and directed by Paul Middleditch @ Plaza Films.


Anonymous Anonymous said...

Fuckers, fuckers, fuckers.

Nice one boys.


11:12 AM  
Anonymous Anonymous said...

Where is the ad? Not on bestads.

11:16 AM  
Blogger CB said...

Go to:


11:17 AM  
Anonymous Anonymous said...

go to best ads, then go to news..you can see it there.


11:18 AM  
Anonymous Anonymous said...

cool, found it. don't think the ad's that great though. but enough bitching on this blog. good on you, boys. and you're all over the credits. smart.

11:28 AM  
Anonymous Anonymous said...

It didn't make sense to me when I saw it on TV the other night. I'm not being bitchy I'm being honest. There were no visual cues to me that said that it was a couple trying to kill each other over the car. I just thought a whole load of accidents were happening... I had to read the blog intro on campaignbrief just before so that it made sense to me.

12:20 PM  
Anonymous Anonymous said...

Car ads just don't get me. This car ad isn't aimed at me I live in a bungalow

12:30 PM  
Anonymous Anonymous said...

It's ripped off a ad from ther UK done for tiolet cleaner, has anyone seen it?

12:37 PM  
Anonymous Anonymous said...

Here we go again someone did an ad that stands out from all the other clutter on TV. Lets we see how fast it can be ripped apart.

Personally I think we should be discussing how in the fuck an ad where a couple trying to kill each other got sold to a global client like Toyota. It takes a brave client with a lot of trust to let their agencies run with an idea like this. Congratulations to Saatchi for delivering. Clear your shelves your going to need some room.

1:16 PM  
Anonymous Anonymous said...

I want to have sex with that ad. it's good.


1:27 PM  
Anonymous Anonymous said...


Is that the brand of toilet cleaner from the uk?

2:04 PM  
Anonymous Anonymous said...

1:16pm - with rhettoric like that I can safely assume that you're one of the creatives behind the ad. I half expected you to break into 'dark satanic mills' half way through your rant.

3:02 PM  
Anonymous Anonymous said...

I reckon that would just sneak onto my reel.

It's bloody good, everyone will be jealous so let's start pulling it to pieces and complaining about the creative "merit"

Kudos boys.

3:05 PM  
Anonymous Anonymous said...

1.16pm, Rhetoric is the correct spelling.

3:17 PM  
Anonymous Anonymous said...

Love it!

5:39 PM  
Anonymous Anonymous said...

I love you Steve May.

-fucker #1

5:55 PM  
Anonymous Anonymous said...

genius. and I haven't even watched it.

7:45 PM  
Anonymous Anonymous said...

Fucker #2 doesn't love me?

9:37 PM  
Anonymous Anonymous said...

I like it.

Not sure it'll make me drive a RAV 4, but it's a shit load better than the ad for same, running over here in Australia.

Well done.

8:09 PM  
Anonymous Anonymous said...

great concept, well sold to big client. easy on the ham though middleditch. damn.

9:20 PM  
Anonymous Anonymous said...

Middleditch aint no muslim.He's real heavy on the pig-products.And the cheese.Mainland are ALWAYS after him...

3:21 PM  

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