Wednesday, March 08, 2006


Nokia’s “So many features you’ll think it does everything” newspaper ad, via Generator/ Y&R Auckland, is the New Zealand Nespaper Advertising Bureau’s February Ad of Month Winner.
February judges included Josh Lancaster (MTC), Jamie Hitchcock (MTC), David Brady (FCB) and Tony Bradbourne.
The winning ad will be sponsored into 2006 Axis Awards, and the winning creatives from Generator/Y&R will receive 2 x $200 Ticketek vouchers to see a show or concert of their choice. The ad will appear in the “What’s New” section of March AdMedia.
The overall “winner-of-winners” for Round 1 is to be announced very soon. Round 2 will be launched in the next few weeks and promises to be a ‘bigger and better’ newspaper creativity awards, to rival the other media creativity competitions.
For further information and the full terms and conditions, please visit


Anonymous Anonymous said...

so many features, nothing else looks as finished

9:40 AM  
Anonymous Anonymous said...

so many features, everything else seems slow

1:17 PM  
Anonymous Anonymous said...

so many features, you'll think you're unbreakable

1:17 PM  
Anonymous Anonymous said...

To the hilux reference - that was actually a pretty cool and different campaign, nothing at all like the other three mentioned. When do you finish ad school?

1:37 PM  
Anonymous Anonymous said...

To 1:37pm. Be careful, the power of the blog may go to your head.

1:51 PM  
Anonymous Anonymous said...

So many features, if only I was playing maxi-spins.

NB: Only other pokie fiends will understand what I'm talking about

2:39 PM  
Blogger CB said...

We have a saying at nzcreativecircle.

NAB - why? They only represent metro dailies, no metro Sundays. To be eligible the ad has to be in one of their rags. The judging is dodgy. It is entered by the NAB staff themselves. They rip what they consider to be good. The three unlucky judges get half an hour and some sbnacks to try and find something reasonable. It is hopelessw.

Sertously. Bring on the Caxtons.

4:04 PM  
Anonymous Anonymous said...

Wow..this is wicked, do they have a DM category?

Sorry Chris.

5:39 PM  
Anonymous Anonymous said...

These awards are a joke.

Do you know you have to PAY for mainstream media! With real money.

What cafe/fish hook manufacturer or tatoo parlour could possibly afford to pay to run the ads NZ has produced for free?

Are these old school media guys in the real world or what?

8:02 PM  
Anonymous Anonymous said...

holy crap that ad is crap.

and i'm not into saying stuff is crap if i don't have to.

10:06 PM  
Anonymous Anonymous said...

What about the Folio Awards, where each ad has to have run at least three times in a cover-priced magazine. Given that it's funded by the magazines, it does seem a little like they're just trying to drum up business, rather than encourage creativity.

11:39 PM  
Anonymous Anonymous said...

Is that a bruise on her arm or is it her hair? I guess if she's gunna use her phone as perfume god knows what she's using for deodorant? B.I.M.B.O.

12:56 AM  
Anonymous Anonymous said...

this campaign is better than most of the print running in aussie at the moment, apart from that awesome hyundai print from singos

9:09 AM  
Anonymous Anonymous said...

Oh she's using it as PERFUME?

From the expression on her face, I thought she'd just finished enjoying its 'vibrating alert' function.

12:02 PM  
Anonymous Anonymous said...

Nice idea. Shame about the art direction

4:24 PM  
Anonymous Anonymous said...

For all the football fans 'in the know"

Lucky they didn't do the 'Ashley Cole' version.

5:00 PM  
Anonymous Anonymous said...

For those of us not au fait with the activities of soccer players (?), perhaps you could be a little more specific.

5:49 PM  
Anonymous Anonymous said...

9.09 has the right idea. it is better than most print in Australia. In the time i worked in Australia I produced some fun cool TV ads that did well in the award shows but christ, how fucking hard is it to do a good print campaign in Australia? Now I don't mean the ones for small clients or the proactive stuff that never really runs but the big flight posters and press ads. My book from my time in Australia has one real print campaign in it! No wonder I had to go the other side of the world so I could say "You don't know it? Oh, it was huge in Australia. Everywhere, Sydney, Melbourne, the place was plastered."

8:05 PM  
Anonymous Anonymous said...

Thanks 8:05.

It's always nice to know how you are going in London Malcolm. I theought your print campaign for Big M was the highlight of your career.

The way you made those milk cartons look like papparazi still sends shivers down my spine.

Would you like me to post it on the blog....just say the word.

9:57 PM  
Anonymous Anonymous said...

does it mean that it ran if you put on the campaign brief site?

6:02 PM  
Anonymous Anonymous said...

Proactive stuff? Small (read fuckwit) clients? The answer is yes 6:02.....if you can't get some halfwitted client to pay for your scam, just send it to CB and bingo, it's legit. What's this "NAB Ad of the month" anyway? Another scam thats what. These blogs are just about awards and self promotion. You dickheads wouldn't know good film making, good design, good communication if it crawled up your collective bums. As for quoting the few clever ad dare you! Dropping "Mick & Ian" impresses no-one you twerps. Go get a real job.


10:56 PM  
Anonymous Anonymous said...

Singo? is that really you. Please tell me it. I love you, you old daft racist.

9:36 PM  
Anonymous Anonymous said...

It's my secretary under instruction. My typewriter won't connect to the internet and IT have fucked off home.

11:45 PM  

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