TBWA\WHYBIN, AUCKLAND TAKES OUT INNOVATIVE MEDIA GRAND CLIO
The Innovative Media Grand Clio has been awarded to TBWA\ Whybin, Auckland, for their “Be The Ball” promotion for client Adidas FIFA World Cup. It was also the only Gold Clio winner in the category.
Publicis Mojo, Melbourne won Gold for Nike in the Design category while DDB Auckland won two Bronze Clios, both for Volkswagen 'Snowflake' in the Print and Design categories. Lost Films, Melbourne won Silver in the Student category for Transport Accident Commission 'Swing', a catehory which only had one Gold, two Silver and three Bronze awarded.
Juries for the 47th international Clio Awards tonight announced Grand Clio winners for “best-in-show” in five of six categories, as well as a total of 29 Gold Clio winners for the evening at the Clio Content & Contact, Print, Internet, Design, Innovative and Integrated Media Awards Gala at the Jackie Gleason Theater in South Beach, Miami, part of the annual Clio Festival, May 13-16. Clios in the Television/Cinema and Radio categories will be announced tomorrow night, Tuesday May 16.
With just under 19,000 submissions received from around the world, only about one percent of all entries qualify to receive a Gold Clio. If judges determine a Gold winner is “best-of-the-best” in the category, they have the opportunity to bestow an even higher honor: the Grand Clio.
The Innovative Media jury, led by TBWA Tokyo's John Merrifield, presented a total of one Grand, one Gold, one Silver and seven Bronze Clios in the category.
Taking the 2006 Grand Clio for Content & Contact (C&C), a first of its kind category created just three years ago to recognize breakout work at the intersection of creative and media, was Dentsu Inc., Tokyo, Japan, for an elaborate “Fill the City with Questions” campaign on behalf of the Goo Internet portal site.
In the Print/Poster category, which also includes Billboards, TBWA\Paris, France turned in a stunning performance, capped off with a Grand Clio for the print ad “Head,” created for Sony PlayStation 2. TBWA\Paris won 14 Clios in the category: one Grand, six Gold, one Silver and six Bronze.
Three Gold Clios were awarded in the Internet category. The winners were Forsman & Bodenfors, Goteborg, Sweden, in the Artistic Technique category on behalf of client IKEA Sweden; DDB Brazil in Sao Paolo in the Banner Ads category for Companhia Athletica; and Leo Burnett Toronto, Canada, for Brand Building on behalf of Leo Burnett Canada.
Daddy buy me a pony – a 9November Company, based in Cape Town, South Africa, was awarded with a Grand Clio for Editorial Design for their work on Afro II magazine. They were also the only Gold Clio winner for Design.
2 Comments:
Go the pirates!!!!
I thought it was next week. I've missed the deadline!
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