Wednesday, June 28, 2006


Russel Howcroft, CEO of The Furnace, announced today Rob Martin Murphy
will be joining The Furnace as their new national creative director, replacing Jay Furby. Furby, who was in Cannes last week, has left the agency to pursue other options in both Australia and overseas.
Martin Murphy will have overall responsibility for the creative leadership of The
Furnace in Sydney and Melbourne, and he starts his new role next Monday,
3 July.
Says Howcroft: "Rob is a great ideas guy and we're excited to
have him on board managing the creative product of The Furnace. Rob's
role is to build on our reputation of delivering superb, breakthrough
work that drives growth for our clients."
Martin Murphy began his advertising career as a copywriter in 1990 at the age of
18. After stints at Leo Burnett, JWT, Ball Partnership and BAM
SSB in Sydney, he was offered the post of Executive Creative Director
of Euro RSCG Singapore/Malaysia, in February 2000.
He has a wealth of experience across many brands including SBS, Asia
Pacific Breweries, Yahoo!, Volvo, Reckitt Benckiser, Nestle, Unilever,
Red Bull, Philips, Peugeot, and Sara Lee.
His work has gained recognition at major award shows including Cannes,
Clio, One Show, Asian Advertising Awards, and AWARD.
He was a tutor of AWARD School in Australia for five years, co-Chairman
for two years and was a tutor for the Institute of Advertising Singapore
for three years. He was also a member of the Havas Worldwide Creative
Board while at Euro RSCG Singapore, and has been a judge at AWARD and
the Singapore CCAs.
Martin Murphy left Euro RSCG in 2005 and took a break from the business while
continuing with his rugby career (he played for both the national
Singapore 15's and 7's rugby teams). He returned as a freelance
consultant and led several successful pitches including a global
experiential marketing project for Tiger Beer on behalf of The Works (an
agency with offices in London, New York and Sydney).
Says Martin Murphy: "I'm looking forward to working back in the Australian industry and working with The Furnace. They have a great portfolio of brands, which presents a terrific opportunity for me. I'm also looking forward to working with Anthony Gregorio and Russel Howcroft. They are both supporters of great ideas and I admire where they want to take the agency."


Anonymous Anonymous said...

And Furby is going to ... ?

12:17 PM  
Anonymous Anonymous said...

so what happened to the furb?

1:02 PM  
Anonymous Anonymous said...

Talk about tiptoeing around the biggest story of the year.

Lynchy, take a Berocca and let us know what happened to Furby.

Not that it's a huge surprise of course.

2:03 PM  
Anonymous Anonymous said...

About time he left Guantanemo.

3:44 PM  
Anonymous Anonymous said...

4 CDs in 2 years? No, I'm sure there's nothing wrong with that place.

4:58 PM  
Anonymous Anonymous said...

"...Rob's role is to build on our reputation of delivering superb, breakthrough work that drives growth for our clients."

I must have missed all the 'superb breakthrough' stuff they do. Has anyone else seen it?

5:01 PM  
Anonymous Anonymous said...

"Jay Furby has left the agency"

Sorry, did i miss something? When did that happen? And what's the story?

6:41 PM  
Anonymous Anonymous said...

will they re-name the agency again ?

Might be a conspiracy theory but apparently Jay devised the agency's name with some Hitchcock style branding

The FURnACE - undercover for

FURby is ACE

8:30 AM  
Anonymous Anonymous said...

Lynchy's on holiday guys. A week off after Cannes. From what I heard there Furby got shafted. Word is he was offered a job in Euro NY but declined it.

8:48 AM  
Anonymous Anonymous said...

It was never 'if ' only when.....and now we know.Come on Lynchy you've been with the bloke all week.....details please.

9:01 AM  
Anonymous Anonymous said...

Amusingly most of the 'supurb, groundbreaking work' was actually coming out of Arnold. Moult were doing 'We'll save you' for Aussie.

Recipe for disaster really.

9:18 AM  
Anonymous Anonymous said...

Was there an issue with him trying to look all brooding, pensive and pouty in the agency staff photo?

11:49 AM  
Anonymous Anonymous said...

Come on Lynchy,give us the've been with him all week.

3:19 PM  
Anonymous Anonymous said...

Is that all the thanks Jay gets? Only a couple of years ago Arnold had virtually no presence in Sydney, zero Awards and no Creative ranking.

Enter Jay. Now Sydney knows who The Furnace is, the agency now have quite a swag of recent Awards, rank quite highly in the CB and Australian Creative rankings and the agency's work has even graced the cover of CB a few times.

The current decision obviously has nothing to do with the work. Go figure.

4:16 PM  
Anonymous Anonymous said...

Go Furby.

11:38 PM  
Anonymous Anonymous said...

The flame's finally gone out on the Furnace

10:52 AM  
Anonymous Anonymous said...

Is Furby off to Brisbane too?

1:13 PM  
Anonymous Anonymous said...

Hands off the Furbs the guy has come to Australia when it was an advertising shithole and done more for this country'e advertising than this country as a whole...

1:25 PM  
Anonymous Anonymous said...

I wonder how many comments have been 'moderated' from this story.

3:26 PM  
Anonymous Anonymous said...

there's a big diff between doing work, landmine ads aside, and running a business...

11:57 PM  
Anonymous Anonymous said...

I say hats off to Furbs.

He may not be the smooth talking, suit wearing Matt Eastwood type, but you'll not find a more passionate bloke when it comes to ads.

He still kicks out the ads, and they may be for landmines but Nobby's been riding the charity train for fucking years now and nobody dares challenge their validity.

Can someone please grab a photo of Nobby's 'scam wall' please?

Just in fairness y'know.

8:49 AM  
Anonymous Anonymous said...

That egency is still reeling. I don't think you could ever expect them to cope with the loss of someone like Phil Ingevics.

That guy was just a raw talent (in a used car salesman kind of way).

5:23 PM  
Anonymous Anonymous said...

Furby is a true maverick, does what he considers right, answers to no-one and creatively he always delivers. He is truly one of a kind. Unfortunately, that kind of creative people don't make it very far here in Australia, where the old hacks and business cowboys will cut your legs off at the first chance. Look at how many agencies he's been through in the last 5 years. If I had half his talent and an eight of his awards tally, i'd be looking overseas. I sincerely hope he is. It will be a loss for Australian Creative but Furby deserves much more. Specially after this merge with Euro. Fishy.

7:03 PM  
Anonymous Anonymous said...

I here Mel and Kochie are trying to track him down for 'Where are they now'.

9:11 AM  
Anonymous Anonymous said...

7:03PM I agree totally.

The industry needs more personalities, and you can't fault Furby for having one of the biggest.

He'd probably thrive underneath an older more 'meeting oriented' CD. Agencies here just haven't worked out how to harness what he can do. They just let him get on with it - and that's where they fuck up.

The industry would sorely miss Furby. It'd be all boring and suity again.

Long live that rebel spirit!

9:32 AM  
Anonymous Anonymous said...


apart from landmines furbs has won awards for... [i think you might be surprised]...if you cast a little look at international and national shows ,dunlop,levis,imperial tobacco,vauxhall motors,procter and gamble,purdeys,outdoorworks,nsw government,olympus,parke davis,showtime,nova,whitbread breweries,hasbro,herringbone...oh yes and napcan,large magazine,no frills funerals,gun control and the pedestrian council.

not bad for someone who just does landmine ads.

wish i just did landmine ads.

11:44 AM  
Anonymous Anonymous said...

Used cars 5:23?

He was selling cars that haven't even been invented yet.

4:53 PM  
Anonymous Anonymous said...

He's a credit to the weight loss industry...

6:38 AM  
Anonymous Anonymous said...

what awarded stuff did he do for Herringbone?

9:26 AM  
Anonymous Anonymous said...

11:44 Hello Jay.

10:14 AM  
Anonymous Anonymous said...

Furby - stop writing your own comments or is it that11.44am is just a HUGE fan!!!

1:58 PM  
Anonymous Anonymous said...

Looks like the Furbs has suddenly found a bit of time to contribute to the blog then. Watch out for scam comments!

3:37 PM  
Anonymous Anonymous said...

the photograph doesn't look like rob martin murphy!!

11:34 AM  
Anonymous Anonymous said...

there are some great 'arnold 'creatives left at the furnace... someone should hire them.

thay will be wasted there.

the moult agency has taken over the asylum

10:47 AM  
Anonymous Anonymous said...

jay is great i am trying to chase him down i need him to join GPyr they need him

3:59 PM  
Anonymous Anonymous said...


12:40 PM  
Anonymous Anonymous said...

Why are you still checking down here? This thread's long dead.

5:31 PM  

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