Wednesday, July 19, 2006


The News Limited AWARD School Graduation party will be held at the Cargo Bar, King Street Wharf, Sydney TONIGHT (Wednesday July 19th). The presentation of graduation certificates and prizes will be accompanied by drinks and nibblies for the industry.
“AWARD School is the only purely idea based training for agencies,” says AWARD School Co-Chair Phil Putnam. “While agencies bemoan the lack of fresh talent, here’s one sure way of finding it. Every Creative Director and Group Head should get along to the exhibition. The next Siimon Reynolds, David Droga or Craig Davis could be waiting for your job offer.”
The party will go on into the night giving graduates a chance to meet the industry and the industry an opportunity to judge student work. An exhibition of the best ideas that have emerged from the 12-week course will be on display. The judging panel selecting the best work and the top students includes Andrew Ostram (Leo Burnett), Gary Dawson, Paul Cottrell, Craig Moore and Pic Andrews (Clemenger BBDO), Ben O’Brien and Adam Rose (DDB), Jeremy Southern – Freelance, Robbie Kantor and Bart Pawlak (George Patterson Y&R).
The party starts at 6.30pm and everyone is welcome. Apart from freebies already earmarked for prominent creative directors and AWARD School tutors, tickets are $40 for anyone in the business, $25 for AWARD Members, and can be booked by contacting Pauline Smyth at AWARD on 02 8297 3877 or e-mail


Anonymous Anonymous said...

Phil,I guess you've never heard of the Creative advertsing course run out of RMIT in Melbourne.. Pitty, it shits on AWARD

12:49 PM  
Anonymous Anonymous said...

Assuming that the point of this is to get students into work, shouldn't Award School be trying to lure people with the hiring decisions to see this, instead of charging them a fee for the privilege of seeing student work? I'm just concerned for the students sake that a lot of people will decide not to go because of the fee. I mean, let's face it, even when there's free booze and food for some functions, the organisers still struggle to get folk in the door, let alone asking a cover charge for work that will more than likely appear in your office when the student turns up the next week anyway to show their stuff. Just a thought.

8:42 PM  
Anonymous Anonymous said...



The standard of students who come out of RMIT are a lot better from what I have seen.

9:32 PM  
Anonymous Anonymous said...

12:49. I'm not going to blatantly wipe my arse with the RMIT degree. But Award actually focuses on ideas. Rather than waffling around the topic for 3 years. Btw, I've done RMIT, and I'm doing Award.

11:41 PM  
Anonymous Anonymous said...

AWARD is laaaaaaaaaaaaaaaaame.

11:52 AM  
Anonymous Anonymous said...

I did Award School and RMIT and I'm sorry 12.49 but that was 3 years of my life wasted at RMIT. I should of saved myself the hassle and done 12 weeks of Award School and then I would have been employed three years earlier.

4:23 PM  
Anonymous Anonymous said...

Who the fuck goes to university to study advertising? Do something worthwhile, that is actually going to teach you something useful like graphics, architecture or industrial design.

8:03 PM  
Anonymous Anonymous said...

Ben O'brien and Adam Rose are judging? Maybe they can show the students the mcdonalds staff recruitment ads they did. just for a laugh

8:11 PM  
Anonymous Anonymous said...


I did RMIT

You wasted three years of your life at Uni? that is really sad, because I'd love to have those three years back...mucking around, meeting girls, meeting girls and meeting girls!Oh and the international students! Get outta here. Didn't you meet any lady friends? Do both your little courses nerdy pants, bu8t you must of wasted three years literally if you needed to do another course after it.

9:18 PM  
Anonymous Anonymous said...

3 years, and the fuckers didn't even teach you the difference between 'should of' and 'should have'.

You should ask for your money back.

10:59 PM  
Anonymous Anonymous said...

Thanks award, I stand corrected. And best of luck to all the students.

1:17 AM  
Anonymous Anonymous said...

I'm assuming RMIT isn't a 3 year spelling and grammer course. If that's the best you can do to pick holes in that post then you are a sorry, try hard, wanna be copywriter.

and 9.18 I'm pretty sure 4.23's point was that he did waste 3 years at RMIT. And if all you got out of your time there was "mucking around, meeting girls, meeting girls and meeting girls! - I'm pretty sure you wasted your time too. You can do that without spending $4000 a year at a shithole university.

12:29 PM  
Anonymous Anonymous said...

How did Maggie get on here Lynchy? I checked her profile and one of her interests is 'eating out'. That's so cool.

12:34 PM  
Anonymous Anonymous said...

"pitty", "should of" and "grammer"???

Oh dear.

And your bumbling, stumbing attempts at constructing an argument. It's cringeworthy.

You lot have the finesse of a bunch of 5 year olds.

And this from people in the communications business?

No wonder witless, wordless art director-driven ads are the fashion.

1:49 PM  
Anonymous Anonymous said...

10.59 here.

Not trying to pick holes in your argument. I agree that the RMIT course has been godawful for a number of years.

I just can't believe that people who genuinely don't know the difference between 'should of' and 'should have' can work in an industry where language is of such critical importance.

Probably why so few art directors make the leap to CD.

4:31 PM  
Anonymous Anonymous said...

10.59 - 4large is probably less than you've spent on the hookers in the last three years old man.
RMIT - good investment

4:44 PM  
Anonymous Anonymous said...

Lynchy, it really is time for the following debate in the mag or on the blog:

Must the advertising industry continue to pander to, much less tolerate illiterate people who have no ability to construct an argument : ie: art directors?


11:26 PM  
Anonymous Anonymous said...

I love this blog. It's just a nice way to secretly bag the shit out of each other.

(RMIT vs AWARD) It doesn't matter either way. If you have talent, work hard and meet the right people you will do well from either course.

What's with all this bagging art directors!

take it easy.
(award graduate)

2:01 AM  
Anonymous Anonymous said...

Art Directors are the reason copywriters were invented. Just cause you can't spell, doesn't mean you can't make great ads. If the ad makes it past the spell check and the copywriter then it's out of our hands.

oh, and speed typing a comment on the CB blog doesn't need to be spell checked and poured over, who gives a shit if a comma was left off or a letter overlooked.

Now if I can just adjust the leading here....

9:54 AM  
Anonymous Anonymous said...

"oh, and speed typing a comment on the CB blog doesn't need to be spell checked and poured over, who gives a shit if a comma was left off or a letter overlooked. "

It's PORED over, there's two thoughts in that sentence (try a full stop after "over"), and there should be a question mark after "overlooked".

12:29 PM  
Anonymous Anonymous said...

12.29 - You knob, you just proved his point.

Now go and get your dictionary and spell check this post. Heaven forbid if there was incorrect spelling and grammer on a blog.

2:21 PM  
Anonymous Anonymous said...

Not to take you guys away from the argument at hand, but what do people think about FBI recruitment?

Is it worth a look? Has anyone here used them to find work? Any comments welcome.

As for the chat currently going back and forth, anyone worth their salt should realise that art directors and copywriters are both responsible for the end product that goes out. Passing the blame is weak, especially if you're the first one to claim credit when things are going well.

Chin up.

2:38 PM  
Anonymous Anonymous said...

"Now go and get your dictionary and spell check this post. Heaven forbid if there was incorrect spelling and grammer on a blog."

It's grammar, and since your sentence contains two subjects (spelling, and grammar) your "was" should be a "were".

I'm also not sure about "Heaven forbid if ...". I think the more usual convention for that hoary old cliché is "Heaven forbid that there should be ..."


6:27 PM  
Anonymous Anonymous said...

2.21 - It's grammar. And, no, I'm not 12.29.

9:03 PM  
Anonymous Anonymous said...

bravo 6.27

you must feel proud as punch with yourself.

Such a good spell checker... (muttering to myself whilst shaking my head)

11:46 AM  
Anonymous Anonymous said...

Play nicely, children. Like the kiddies in the photo.

12:37 PM  
Anonymous Anonymous said...

"bravo 6.27

you must feel proud as punch with yourself.

Such a good spell checker... "

Try "you must feel AS proud as punch..."

Also, spell-checker is a compound noun, so I'd include a hyphen.

I'm not all that happy with your lack of capitalisation at the beginning of your sentences, either. Particularly as you didn't carry it through the entire post. If you're going to rip off e.e.cummings, the least you can do is be consistent.

Ta ta!

10:50 AM  
Anonymous Anonymous said...

That spunky Nic Buckingham better win.

He is soooo hot right now!

2:23 PM  
Anonymous Anonymous said...

I think ripping off e.e cummings is a bit of a stretch. It's obvious that he doesn't care about compound nouns etc. So I don't think it's fair to assume that he's trying to be like a famous poet.

Also there is a space between e.e. and cummings. You should also hyphenate ta-ta.


4:06 PM  
Anonymous Anonymous said...


"I'm not all that happy with your lack of capitalisation"

i'm sorry i upset you but I DON'T GIVE A FUCK.

from 11:46

4:11 PM  
Anonymous Anonymous said...

This thread digresses. What a bunch of sad fucks.

5:30 PM  
Anonymous Anonymous said...

"i'm sorry i upset you but I DON'T GIVE A FUCK.

from 11:46"

If you don't give a fuck, then surely you're not actually sorry.

And is it 11:46 am or pm?

Love and kisses,


9:27 AM  
Anonymous Anonymous said...

Welcome back Cannes deligates.

The blog was so quiet.

Now it's back to normal.


1:11 PM  
Anonymous Anonymous said...

how did siimon renolds end up being mentioned with craig and dave?!?!?!?!

the dream ended 15 years ago.


1:40 PM  
Anonymous Anonymous said...

Hey 1:40,

the extra 'i' in his first name didn't come at the cost of the 'y' in his last name.

3:40 PM  
Anonymous Anonymous said...

Two all beef patties, special sauce, lettuce, cheese, pickles, all on a sesame seed bun.

5:34 PM  
Anonymous Anonymous said...

This thread has heartened me (I've been a mere lurker thus far), as it proves that there are other people in the Australian industry who can construct a sentence.

On the other hand, it's a pity our AWARD school graduates will be looking to the 'Archive' visual-only style of scam-bam advertising for their inspiration. Perhaps the days when the likes of David Abbott and Tim Delaney were venerated are gone.

I suppose that's progress.

6:00 PM  
Anonymous Anonymous said...

Ah, the thread is rescued by wit.

Thank you 3:40 pm.

8:58 PM  
Anonymous Anonymous said...

Awwwww you've got to be fucking kidding. Now we have to pay to see the fucking show!!!! AWARD, you're quite clear on your mission to promote creative thinking and improve the creative standards in Australia, so why the charge? Not making enough from the thousand dollar a head course and the competition? Give me a fucking break. If AWARD is a not for profit organisation, (which, according to the latest website details, it is), why the charge? This is a bigger scam than anything Premutico ever pulled!!!

3:01 AM  
Anonymous Anonymous said...

Since we are all having a bitch, here is my 2 cents. I am so bloody sick of hearing about award.

After 12 years in the game I go and see agencies about work and they ask me "have you done award?" get your hand off it. Like 12 weeks can substitute for 12 years of learning from creative directors and art directors with 20 years in the game.

When will we remember that advertising is an instinct which is refined through practice, not scribbling on a page for 12 weeks and then going "yippee I know it all!".

9:05 AM  
Anonymous Anonymous said...

I suggest a slight improvement over last years wrestlefest.

Award throw out the concept of pencils and introduce a barbed-wire octagon, centre stage.

I'd like to see Furby vs Moult, Matt McGrath vs James McGrath - fuck. The list in endless.

Let's settle the blogwars like men. Ultimate fighting men.

No rules. Biting is allowed Matt.

9:53 AM  
Anonymous Anonymous said...

Sadly there are many up and coming young creatives who won't venerate anyone or anything other than an ipod or pair of baroque (they'll even have to look up this word's meaning) sneakers.

And before you whipper snappers ask, The Campaign Palace isn't a Chinese restuarant on George Street.

Award School - it's a pale imitation of the course that D&AD runs in the UK. Such a shame!

10:07 AM  
Anonymous Anonymous said...

'Choosey choose choosers always say cheese please when they choose the cheese in the cheeseburgers at mcdonalds.'
In less than 4 seconds.

10:19 AM  
Anonymous Anonymous said...

venerate, baroque... so very clever. Me fink he berry good writta.

1:02 PM  
Anonymous Anonymous said...


If after 12 years experience a creative director asks if you've done award school, my suggestion is to not bitch about the scholl and have a good hard look at your book.

If you need the translation it goes a little like this:

"Have you done AWARD school?
(Fuck, all this time and these mac layouts still have bugger all ideas in them. Maybe I should suggest him taking AWARD school.)

If it's that much of a problem, and you're that fucking good, take the course one year, don't go to a single lecture or tute, win by a country mile, then go to the same CD and say "Yep, done and dusted."

Or not, and keep bitching here anonymously.

3:16 PM  
Anonymous Anonymous said...

There is one glitch in just getting AWARD out of the way. On the application they state that they do not take anyone with more than 6 mths ATL experience as an art director. So applying would be pointless.

9:01 AM  
Anonymous Anonymous said...

So are there any CDs out there who can offer any insight as to how Award School graduates perform as juniors?

1:20 PM  
Anonymous Anonymous said...

They perform how they're supposed to as juniors:

they work their arse's off and, if by sheer mountains of

stuff, they stumble on something terrific, or at least

something the CD can add to to make terrific, then all

well and good,and if they can't, all well and good.

4:30 PM  
Anonymous Anonymous said...

Has everyone stopped talking about this subject now?

I've been trying to think up a comment.

6:33 PM  
Anonymous Anonymous said...

If aptitude and drive are present Award School can teach anyone to come up with strong ideas. What really separates the crowd is who they were before the course. Ideas come from imagination and life experience. And without the right measure of either you're left with a dreamer or an encyclopedia.

9:56 PM  
Anonymous Anonymous said...

I have this recurring dream about an encyclopaedia.

12:55 PM  
Anonymous Anonymous said...

That spunky Nic Buckingham better win.


2:40 PM  
Anonymous Anonymous said...

The wait is bloody agonising. For us melbourne poons there's a month between handing in your book and graduation. Sure it's a great opportunity to start seeing creative directors but grumble grumble grumble.

10:23 AM  
Anonymous Anonymous said...

Get used to disappointment, kiddo.

If you can stand it every day for twenty-something years you'll have a career.

Bitter & Twisted.

5:40 PM  
Anonymous Anonymous said...

How to make a Bitter & Twisted.

1 shot Angostura.
1 shot Vodka.
100 ml lemon juice.

Or your advertising variety.

1 part cowardly clients.
1 part 'remember that ad I did that nearly ran.'

Pour into an ice-cold tumbler of self-diminishment and disembowel yourself.

9:44 PM  
Anonymous Anonymous said...

At least three members of the judging panel listed here went to RMIT. Including Andrew Ostram.

So there.

5:27 PM  
Anonymous Anonymous said...

Didn't Ozzie also do Award School? Where does that leave the argument?

2:53 PM  
Anonymous Anonymous said...

I don't know, why don't you ask him.

3:28 PM  

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