Tuesday, October 10, 2006


Sydney digital agency NetX has once again delved into the ‘offline’ advertising world and appointed two creatives as the agency continues to strengthen its creative depth, following the appointment of Executive Creative Director Shaun Branagan earlier this year.
Ben Pearce joins NetX as Art Director and Patrick Tonkin joins as Copywriter after completing this year’s
AWARD school.
Their appointment follows that of Lead Creative Josh Rowe, who joined NetX last month.
Prior to AWARD school Pearce spent time at the Launchpad at DDB working on campaigns for McDonald’s, Continental and Energizer. Prior to DDB he was Art Director at Red Pepper Design, the design arm of Macquarie University’s in‐house creative company, working with university departments and a number of external clients.
He started his career as a designer at McCorkell & Associates and has also worked at humidity and The Twelfth Man and has freelanced at a number of agencies.
Tonkin was previously with Lincinc Productions as a Designer / Writer where he worked on Telstra and BigPond. He has written and directed several short films, produced soundtracks for various directors , short films and websites and had short stories published in Idiom 23.
“Ben and Pat have diverse backgrounds and are a natural fit for NetX as it becomes an ideas company. We are increasingly being asked by clients to lead the creative strategy on various campaigns and it is important to have depth not just in digital creative talent but also big brand ideas. Ben and Pat will help lead us in that direction,” Shaun Branagan said.
“The creative resource we are building at NetX will not be able to be matched by any other digital agency and gives us a distinct competitive advantage.”


Anonymous Anonymous said...

Lets just call them bannerboys

4:30 PM  
Anonymous Anonymous said...

Yep, it's hard to find experienced people in online at the moment, without paying a lot.

...but good on you boys. Now get to work, there are awards out there to be win.

4:46 PM  
Anonymous Anonymous said...

That's an awful lot of words to say "Digital Not-Shop Tries to Deal with Mass Exodus of Creative Resource by Hiring Juniors"

5:54 PM  
Anonymous Anonymous said...

what is this blog coming to that this qualifies as news

7:34 PM  
Anonymous Anonymous said...

I've seen what Ben can do. His office always smelled good because he had a fuck-off top draw of freshness.
He is going to be a force.
Go bro.

10:08 AM  
Anonymous Anonymous said...

How porno is the guy in the denim in his obligatory high-shot team photo?

If he came round to babysit my kids I would call the police.

10:17 AM  
Anonymous Anonymous said...

netx really has lost the plot

11:00 AM  
Anonymous Anonymous said...

Flatting with Majarich must be horrible...

2:35 PM  
Anonymous Anonymous said...

seriously Lynchy, how is this newsworthy?

2:58 PM  
Blogger femailq said...

those two look kind of hot

3:21 PM  
Anonymous Anonymous said...

do press releases count as new media now?

3:41 PM  
Anonymous Anonymous said...

Yes Lynchy? How can this be news? It's not about us!

3:53 PM  
Anonymous Anonymous said...

NetX rules!

big brand ideas!
distinct competitive advantage!
various campaigns!

5:14 PM  
Anonymous Anonymous said...

Newsworthy? If you can remember, you were a junior once too. Or were you just born an advertising genius? Some people forget where they came from and how they got where they are today...

5:25 PM  
Anonymous Anonymous said...

There are way too many jumped up cheeseballs getting jollies out of taking shots at anything. Piss off and let them have their moment. Be happy for them or fuck off

6:38 PM  
Anonymous Anonymous said...

netx seems desperately keen to reposition itself before the pure play agencys fade to black. I guess they have to PR something to negate the bad press for the massive churn they have and the offline boys dont know its lame yet

7:13 PM  
Anonymous Anonymous said...

5:14 tell me the campaigns Net X has done with out help of Glue, Host etc etc.

10:28 PM  
Anonymous Anonymous said...

Is crack now part of your monthly agency breakfasts?

10:45 PM  
Anonymous Anonymous said...

In other news i just took a shit

8:58 AM  
Anonymous Anonymous said...

It's bad manners to sit on a table.

9:18 AM  
Anonymous Anonymous said...

Jim Cantalupo joins McDonald's as burger boy=not news.
Jim Cantalupo becomes CEO of McDonald's=news.

9:36 AM  
Anonymous Anonymous said...

10:28 something about the exclamtion points tells me that 5:14 might have been taking the piss

9:43 AM  
Anonymous Anonymous said...

How long would this blog last if we were happy for everyone? If you want the industry news read the articles. If you click on the comments then you're just asking for it.

10:10 AM  
Anonymous Anonymous said...

"...let them have their moment. Be happy for them or fuck off.."

I'm happy for them that they got hired, but dude, they haven't done any online work yet. I'll honestly be really happy for them (and NetX) if they do some great work. Australia needs some fresh new online work, there doesn't seem to have be much lately

11:14 AM  
Anonymous Anonymous said...

The boys should have gone to the White Agency

1:44 PM  
Anonymous Anonymous said...

The What Agency??

10:51 AM  
Anonymous Anonymous said...

same shit, different pile

12:35 PM  
Anonymous Anonymous said...

Hey guys, feel free to bag NetX but I'll just say two things:

D&AD Last year


Shaun Branagan

Doesn't get much better than that.

1:01 PM  
Anonymous Anonymous said...

Thats a real estate agency.... bit harsh

2:07 PM  
Anonymous Anonymous said...

And what about this year 1:01? You guys entering lots at D&AD? Haven't seen any of your work since Branagan started "shaking things up."

In fact it almost seems like NetX does more talking than work.

5:04 PM  
Anonymous Anonymous said...

1:01. Go and read post from 10:28.

8:36 PM  
Anonymous Anonymous said...

"Australia needs some fresh new online work, there doesn't seem to have be much lately"

To 11:14. Aussie online creatives have been doing good work and winning awards globally for years. It's just that not many people bother to notice.
Tequila, DDB Tribal, NetX, iLeo, Hyro, Soap and the small online teams within the larger agencies.

Not a bad effort, for a small amount of people punching above their weight within the larger ad industry.

10:54 PM  
Anonymous Anonymous said...

Online will never take off. Long live TV!

9:48 PM  
Anonymous Anonymous said...

Truly creative people see possibilities and are rooted in the future.

Hacks live in the past and rest on their olive branch, waiting for some shiny piece of gold shaped into a pencil to show them 'the future'.

9:52 AM  
Anonymous Anonymous said...

God, listen to yourselves. You're a bunch of sycophants, wannabes & tossers.

It's only advertising ferchrisake.

6:57 PM  
Anonymous Anonymous said...

Hit the nail on the head bigtime with that last comment, didn't I?

9:52 PM  
Anonymous Anonymous said...

Nah, you are just the only one who still gives a shit.

Good luck with all the banners Shaun.

12:07 PM  

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