Friday, April 13, 2007


UPDATED: The official list of Australian 'In Book' entries accepted into D&AD this year has just been released, and with 16 pieces of work accepted, a pretty good result, placing Australia 8th in the world. (Previously, the Writing for TV entry for MTV 'Budgie Smuggler', which got in the book, was down as a NZ entry as it was entered by The Sweet Shop).
Saatchi & Saatchi, Sydney lead the agency pack with three entries, followed by Leo Burnett Sydney and The Campaign Palace Melbourne with two apiece:

Integrated Direct
Being Lote
HSBC Waratahs
Saatchi & Saatchi Australia

Art Direction: Poster Advertising
Blue / Green / Orange
Sydney Writers' Festival
Saatchi & Saatchi Australia

Typography: Press Advertising
Grenade / Bullet / Bomb
United Nations
Saatchi & Saatchi Australia

Online Advertising
World Wildlife Fund
Leo Burnett, Sydney

TV & Cinema Crafts: Special Effects
Invisible Man
Diageo Australia
Johnnie Walker Red
Leo Burnett, Sydney

Street Marketing
Big Hands - Prince & Princess / Big Hands - Soldier / Big Hands - Wrestlers
Australia's Biggest Toy Sale
The Campaign Palace / Red Cell, Melbourne

Street Marketing
Big Hands - Wrestlers
Australia's Biggest Toy Sale
The Campaign Palace / Red Cell, Melbourne

TV & Cinema Advertising
TV Commercials 41 - 60 Seconds
Children See, Children Do
Child Friendly Australia
DDB Sydney

TV & Cinema Crafts: Writing
MTV Networks Australia
Australia Music Video Awards
The Works, Sydney

Direct Moving Image
Spiders / Glove
Three Drunk Monkeys, Sydney

Graphic Design
Graphic Design: Integrated Print Graphics
Get used to feeling posh.
Virgin Atlantic
Virgin Atlantic Premium Economy
Cummins & Partners, Melbourne

Graphic Design
Graphic Design: Signage & Information Graphics
Eureka Tower Carpark
Eureka Tower

Graphic Design: Catalogues & Brochures
Hopscotch Compendium 2005/06
Hopscotch Films
Mark Gowing Design

Magazine & Newspaper Design
Entire Magazines
Ampersand, Volume 1, Issues 1,2,3,4 and Volume 2, Global Issue
Frost Design

Magazine & Newspaper Design
Entire Magazines
POL Oxygen Stretch Special Issue
POL Oxygen magazine
Frost Design

Writing for Design: Packaging
Wine packaging
Cooba East Station
Madman's Reward
The Collective Design Consultant


Anonymous Anonymous said...

Congratulations to all those who managed to get a real ad into D&AD this year.

I think the list represents that sad Aussie tradition of falling back on tiny one offs.

3:26 PM  
Anonymous Anonymous said...

Interesting that neither "TIger" or "Budgies" made the final "IN BOOK" list. So, who leaked that bit of bogus gossip in the first place? Probably the same old sources... Which makes we wonder: Aren't we tired of being banged over the head by an endless PR machine tellign us time & time again what we should buy into? Its like they are duping us. Like we are regular consumers that just love to eat up what is fed to us . Pathetic. Do yoursefl a favor. Step out of the noise and see that much of the hyped-up work is just mediocre & unworhty or recognition. Have an opinin & go with your Gut.. AND DON'T BELIEVE THE HYPE!

11:00 PM  
Anonymous Anonymous said...

Is this indeed the full list?

11:17 PM  
Anonymous Anonymous said...

11 pm. This is not the full list, do your homework before you mouth off...

7:33 AM  
Anonymous Anonymous said...

11 pm Hope you win something soon, it might stop you talking such BS!

8:08 AM  
Anonymous Anonymous said...

11 pm, check
out. Tiger & Budgies are there.

9:52 AM  
Anonymous Anonymous said...

Indeed. You are correct. They are on the NZ Blog I apologize for being skeptical of the hype machine. Thanks for letting me know my error. My mistake.

9:27 PM  
Anonymous Anonymous said...

Via email....

Hi Michael,

A bit late I know, but we have learned that two commercials directed by Garth Davis are also in the D&AD book.

One is for Boots ‘Summer Rush’, which we did with Mother, London.
And the other is for Xbox ‘Cops and Robbers’ with McCann-Erickson Worldwide, San Francisco.

It’s a pretty good result, so I thought you might like to know!


Karen Sproul
South Melbourne

6:04 PM  

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