Friday, August 10, 2007


Lowe Hunt, Sydney has launched the third season of the Hyundai A-League with this 60-second brand spot. The multi-media campaign will run across cinema, TV, viral, web, print, radio and experiential.

Client: Football Federation of Australia.
Brand: Hyundai A-League.
Agency: Lowe Hunt, Sydney.
Creative Director: Dejan Rasic.
Creative Team: Ben Smith and Neil McGuirk.
Board Account Director: Kit Lansdell.
Account Director: David Graville.
Account Executive: Niall O’Brien.
Head of Production: Darren Bailey.
Senior Producer: Lisa Cordukes.
Director: Michael Spiccia.
DOP: Russell Boyd.
Editor: Luke Doolan.
Executive Producer: Kimbo Kim.


Anonymous Anonymous said...

Wow Spiccia has come a long way. What's the music track?

10:02 AM  
Anonymous Anonymous said...

great guys - well done. Good start to your career. One team to watch.

2:09 PM  
Anonymous Anonymous said...

UNKLE - Reign. With Ian Brown from the Stone Roses.

2:57 PM  
Anonymous Anonymous said...

board accound director, account director and account manager? how many account people do you need on one ad

5:54 PM  
Anonymous Anonymous said...

I found it boring. The endline is aweful. Well produced though.

10:06 PM  
Anonymous Anonymous said...

10:06 PM - you should learn to spell before you start slagging off people's work.

3:14 AM  
Anonymous Anonymous said...

It's your spelling that is awful mate.

2:13 PM  
Anonymous Anonymous said...

Russel Boyd, what a bloody legend and one of the true gentleman

4:50 PM  
Anonymous Anonymous said...

Agree Russel is awesome. Looks fantastic.

9:20 PM  
Anonymous Anonymous said...

Nice production - no idea. Viral??? Who would send this to a friend - boring.

9:54 AM  
Anonymous Anonymous said...

WOW!!!! Does anyone know what stadium that is???

10:49 AM  
Anonymous Anonymous said...

Awesome effects, who did the post on it?

11:14 AM  
Anonymous Anonymous said...

Love it.

Absolutely love it.

It captures why I fucking love football.

Great work.

11:45 AM  
Anonymous Anonymous said...

Overall lacks some real excitement. looks like they spent too much on the vfx instead of getting some great football footage.

12:15 PM  
Anonymous Anonymous said...

Boring. Production house 1. Agency Nil

12:32 PM  
Anonymous Anonymous said...

10:49 the stadium is CG

1:36 PM  
Anonymous Anonymous said...

Lots of post-no idea. The only people who have left a comment that this is good must have worked on it. For everybody else it's clearly a pile of crap.

2:00 PM  
Anonymous Anonymous said...

2.00pm....who the hell are you? That comment is not constructive or intelligent. To make such a BIG statement and speak for all those that 'did not work on the job' you should put your name to that bold and arrogant statement.....

3:29 PM  
Anonymous Anonymous said...

yeh... lots of post no idea.... post is good and I think the idea could be there's not showing itself too well is it..????

3:33 PM  
Anonymous Anonymous said...

2:00, fuck off. Really. Fuck off.

This ad isn't for you, your little ad buddies or even a jury.

It's an ad to raise excitement for the A-League, and that's exactly what it does.

And no, I had nothing to do with it, but I'm experienced enough to recognise a junior creative's comments when I see one.

Not every brief leads to a Sony Bravia ad you fucking cretin.

I suspect your career will be rather short.

3:57 PM  
Anonymous Anonymous said...

I am not in the business and don't even like football, but as a member of the general public I recognise a good ad when I see one. Catches the excitment of the game and looks fantastic. Well done Lowe Hunt and all the creative team.


5:25 PM  
Anonymous Anonymous said...



Judging by the woeful lack of good ads on TV at the moment you can be pretty sure that most of the blog are responsible for some real shit - then again, it's easy to (sadly, the old argument) bitch about your betters behind the old veil of anonymity.

I like it. Better than the 'that's my, that's my team' shite they run for rugby.

5:46 PM  
Anonymous Anonymous said...

I've never played at CG

10:39 AM  
Anonymous Anonymous said...

11:14am... fin design

12:34 PM  
Anonymous Anonymous said...

What's a "Bored Account Director"?

10:57 PM  
Anonymous Anonymous said...

Boring ad, lacks emotion and energy, music is totally wrong leaves me feeling depressed about the game. The work they did 2 years ago to launch the new A league was great! it lifted the game nationally and was fun, young and totally energetic. sorry guys you got it wrong this time.

11:19 AM  
Anonymous Anonymous said...

I didn't really get it.
1-0's right.
Nice look, but the idea's a bit lacking.

1:20 PM  

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