Sydney shop Three Drunk Monkeys has launched a book at a sold out breakfast in Sydney’s Botanic Gardens. The book titled ‘I can do anything’ was written for Kids For Life - a charity devoted to raising awareness and funds for the plight of sick and underprivileged children. The event was hosted by respected sports commentator Greg Clark and comedian Libby Gorr (aka Elle McFeast). I can do anything tells the story of a young boy who wakes one morning and realises he can achieve whatever he sets his mind to. The writing is set to photos of heroic figures from the last century: people who have overcome difficult odds and inspired generations of young people the world over - Muhammad Ali, Jacques Cousteau, Sir Donald Bradman, Picasso, Thomas Edison, Albert Einstein, Neil Armstrong and Kelly Slater amongst others. “Our thinking was, if we could offer something substantial to people in return for a donation to Kids For Life it would be a win-win situation. People who buy the book receive an inspiring tale, a gift for friends or family, and at the same time they’re making a donation to Kids For Life.” Justin Drape, Creative Director. The book was published by Messenger Publishing and will be distributed by Gary Allen, Australia’s largest independent book distributor. It will be available in leading book stores (including Dymocks, Angus & Robertson and Collins) from December, and online now at kidsforlife.com.au, RRP. $14.95
Book Credits:
Writer: Justin Drape
Art Director: Justin Drape
Client: Kids For Life
Client Executives: Kate Dixon
Agency: Three Drunk Monkeys
Publisher: Messenger Publishing
Design: Andy Cooley
Images: Getty & Corbis
great work boys, thinking outside the square as usual
ReplyDeleteTalking the talk and walking the walk.
ReplyDeleteBig things are happening for the Monkeys and they deserve it.
Top work monkeys. It's good to see some positive thinking.
ReplyDeleteIf an ad agency can give 100% of the profit to charity!!!
ReplyDeleteThen 'I can do anything'
If ad agency can give 100% of the profit to charity then..'I can do anything'
ReplyDeleteOnya boys!
ReplyDeleteProof "content" doesn't just have to be mobisodes and web TV. Nice one.
ReplyDeleteFantastic. Nice to see 'Creatives' being creative outside of advertising. Rare indeed. Keep up the great work!
ReplyDeleteNot saying the book is not good. But have any of you read it? It seems you all assume that simply because it is not an ad, it must be good.
ReplyDeleteBad books are published everyday. This may not be one of them, but it might be.
Good on you for getting published. Never easy.
ReplyDeleteCongrats to Monkeys - great initiative.
ReplyDeleteBadjar published a similar book years ago involving successful business people.
I've read it and it's great.
ReplyDeleteGo Juzo!
Kat x
We reckon it's an excellent initiative. But are not books, like newspapers, very pre-2000??!! Is there a DVD coming? Or a podcast?
ReplyDeleteThis book is as inspiring as you boys.
ReplyDeleteKids, if you haven't read it you should hunt it down. It'll give you a little tingle.