SAATCHI LEAD CAXTON FINALIST LIST

Judging of the 2005 Caxton Awards has been completed, resulting in 50 finalists, 21 category winners and a Quinlivan Black awarded. CB Agency of the Year Saatchi & Saatchi Sydney lead the agency pack with 12 Finalists, all for Toyota, followed by Arnold, Sydney with eight and Marketforce Perth with seven.

The awards, now in their 31st year, were created by the major metropolitan newspapers to honour and reward Australia’s best newspaper advertising for the year.

The judging panel (pictured) included: Mick Hunter – Chairman of Judges (Whybin TBWA, Sydney), Jane Caro (FCB Sydney), David Westgate (Westgate & Friends, Sydney), Jay Furby (Arnold Australia, Sydney), Jules Webster (Clemenger BBDO Sydney), Adam Barker (GateCrasher, Perth) and Graham Johnson (M&C Saatchi, Sydney).

Winners will be announced at the 2005 Caxton Seminar Weekend to be held at Hayman Island, Great Barrier Reef, Queensland – October 7th to 9th 2005. Bookings are filling fast and close August 3. Be sure to guarantee your place at Caxton 2005 – numbers are strictly limited.

For further information on the Caxton Weekend Awards Seminar, please contact Pip Ward at Two de Force, 02 9281 8788 or email pip@twodeforce.com.au

Caxton Awards 2005
FINALIST LIST

Automotive
Steve McQueen
Young & Rubicam Sydney
Jaguar Australia

Automotive
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Automotive
Baked Beans
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Community Service and Charity - single execution
ICBL
Arnold Sydney
International Campaign to Ban Landmines

Community Service and Charity - single execution
Fireworks
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Community Service and Charity - single execution
Drunk Driver
JWT Melbourne
David Hookes Foundation

Community Service and Charity - single execution
Harmed
M&C Saatchi Sydney
Sydney Dog's Home

Community Service and Charity - campaigns
Sprinter, Wheelchair Basketball, WheelChair Tennis
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Community Service and Charity - campaigns
10, Falling, Harmed
M&C Saatchi Sydney
Sydney Dog's Home

Fashion, Clothing & Accessories, Cosmetics,
Toiletries & Health Care
Pen
JWT Sydney
Pfizer

Fashion, Clothing & Accessories, Cosmetics,
Toiletries & Health Care
Big Bang
Marketforce Perth
Rossendorfs

Food & Groceries
Bum
Marketforce, Perth
Brownes Dairy

Food & Groceries
Belly
Marketforce, Perth
Brownes Dairy

Holidays, Travel, Sports & Leisure
Laundry
Cummins & Partners, Melbourne
Virgin Blue

Media & Entertainment
Trump Trump
Love Communications, Sydney
Australian Financial Review

Topical
Australia Day Irony
BMF Sydney
Meat & Livestock Australia

Topical
Bush
Young & Rubicam, Melbourne
Cottons

Topical
Well Done Charles
Young & Rubicam, Melbourne
Cottons

Topical
Fireworks
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Retail
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Retail
Baked Beans
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Retail
Suntan
Clemenger BBDO Sydney
Video Ezy

Copy Craft
Invite
M&C Saatchi Sydney
Lyndon Sayer - Jones

Copy Craft
Skid Marks
Marketforce Perth
Office of Road Safety

Copy Craft
Big Bang
Marketforce Perth
Rossendorfs

Copy Craft
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Art Direction Craft
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Art Direction Craft
Baked Beans
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Art Direction Craft
BT - David Brent
HOST Sydney
BT Financial Group

Photography Craft
Skins Women Chest
Arnold Sydney
Skins Compressions Garments

Photography Craft
Skins Women Arm
Arnold Sydney
Skins Compressions Garments

Photography Craft
Skins Swoosh - Basketball
Arnold Sydney
Skins Compression Garments

Typography Craft
Baked Beans
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Typography Craft
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Typography Craft
Skid Marks
Marketforce Perth
Office of Road Safety

Best Advertising Campaign - (Newspaper Campaigns Only)
Missing
Marketforce Perth
Brownes Dairy

Best Launch of A New Product or Service
Skins Women Arm
Arnold Sydney
Skins Compressions Garments

Best Launch of A New Product or Service
Skins Women Chest
Arnold Sydney
Skins Compressions Garments

Best Use of Small Space - single execution
Bad Headline
Young & Rubicam, Melbourne
Art Exhibitions Australia

Best Use of Small Space - single execution
Pay much more tax
Love Communications, Sydney
Genesys

Best Use of Small Space - single execution
Rules
Clemenger BBDO Sydney
Mosman Rugby Club

Best Use of Small Space - single execution
Fitter & Turner
Young & Rubicam, Melbourne
Defence Force Recruiting

Best Use of Small Space - campaign
Office of Road Safety Campaign
GateCrasher Advertising, Perth
Office of Road Safety WA

Best Classified Ad
Take Quiz
Advertising Depot
Advertising Depot

Best Classified Ad
Fitter & Turner
Young & Rubicam, Melbourne
Defence Force Recruiting

Best Classified Ad
Wingers
Clemenger BBDO Sydney
Mosman Rugby Club

Best Brand Campaign (Newspaper Campaigns Only)
BT - David Brent, Edward de Bono,Keisha Castle-Hughes, George Burns
HOST Sydney
BT Financial Group

NIMS - Fashion, Clothing, Access, Cosmetics,
Toiletries, Health & Gen. Retail
Skins Women Chest
Arnold Sydney
Skins Compression Garments

NIMS - Fashion, Clothing, Access, Cosmetics,
Toiletries, Health & Gen. Retail
Skins Women Arm
Arnold Sydney
Skins Compression Garments

NIMS - Most Innovative Use of the Medium
Fairfax Inserted magazine
Fairfax
Toyota