GETTY ANNOUNCES BLOOD DONATION

Getty Images, the world’s leading imagery company, has partnered with the Magazine Publisher’s Association (MPA) of New Zealand to offer free access to its still image library for all submissions to the inaugural Blood Magazine.

This new annual concept magazine has been created to showcase the best in print advertising and increase the magazine industry’s advertising revenue.

To be launched in November, Blood is the first magazine originating from the your-name-on-it competition. Conceived as a vehicle for promoting the benefits of magazine advertising, the competition requires creative professionals to submit a unique advertising campaign. The winning agency then goes on to become the magazine’s title owner and editor for the next 12 months.

Blood will be edited by Andy Blood, Creative Director of Whybin TBWA. Blood will control the magazine’s content, design and layout, ensuring it remains true to its founding principle - a magazine created for creatives, about creatives and edited by them.

Lending its support to the initiative, Getty Images is granting free access to its still image library (www.gettyimages.com) for use in all submissions to Blood Magazine.

Commenting on the partnership, James Nicholls, Getty Vice President Asia Pacific, said: "We see this as a good match between ourselves and the creative community in New Zealand. Our content is well positioned to meet their needs. With images that are researched and directed, we're looking forward to seeing what the creatives come up with."

Nicholls said that in supporting leading creative talent in New Zealand, Getty Images expected to see them pushing boundaries within the magazine environment.

"New Zealand is a very creative and exciting place to work. The chance to work with leading industry creatives gives us all a great opportunity to explore what can be done," he explained.
This is the first project of its kind for Getty Images, but one that the company intends to build over the long-term. Discussions are already underway for the sponsorship of a new category at next year’s awards as well as participation in the seminar series.