SHOCK! HORROR! ANONYMOUS KIWI CREATIVE HAS A GO AT THE 'BIG AD'
This was posted by an anonymous Kiwi creative on http://nzcreativecircle.blogspot.com
BEER POEM
It's a big ad
and nicely shot
With very many in it.
It's a big ad
but hang about
isn't it just
10 ye-ea-ear-eee-ear-ears too late.
Oooohhh, CB suspects written by a very jealous, very Small Ad person. It may be the kiss of death but we bet The Big Ad will win Gold or Silver at AWARD, Clio, The One Show and Cannes (perhaps even Grand Prix or Best of Show at one of those), and Silver (or Silver Nomination) at D&AD....
Agree with the Kiwi? Agree with CB?
Email your thoughts or if having trouble getting through via the blog, email: michael@campaignbrief.com and I will put your comment on the blog.
posted by CB @ 3:47 PM
16 Comments:
"The kiwi's a wanker. Big Ad is the bollocks" -- Andy Blood, CD, Whybin TBWA, Auckland.
This from Warren Brown, ECD, BMF Sydney.
"It's a great ad but some people will try and pull it down as they did with
'Tongue'. As Nobby will tell you, it only takes one dissenting voice on a
major jury to affect the result" --
John Bevins, Chairman, John Bevins, Sydney says:
"Agree with CB. It's the first really new idea in a long time. The kind that
takes advertising beyond advertising."
Mike O'Sullivan, ECD, Saatchi & Saatchi New Zealand says:
"I would so love to know what idiot posted this Lynchy. It's embarrassing."
Simon Collins, ECD, JWT Sydney:
"Best ad to come out of this country in ten years."
Duster, CD, Clemenger BBDO, Wellington:
"Agree with CB no question. Suggest anon has missed the whole point."
Dave Johnson, joint CD, The Campaign Palace Red Cell, Sydney says:
"Executionally it references BA's 90's face ad, sure, and has shades of blackcurrant Tango ad I would say too, but big ads still happen everywhere, so it's totally current as an idea."
Paul Catmur, ECD, DDB Auckland:
"It's always been a thin line between a pastiche and a copy. Personally, I'm not entirely sure where this sits but no doubt the various juries will have fun deciding."
Todd McCracken, regional CD, Grey Worldwide, Auckland:
"Dear Mr Anonymous. Do everyone a favour. Go kill yourself.
Just make it nice and tidy so no one else has to sweep up. Thanks."
This comment has been removed by a blog administrator.
Darryl Parsons, CD, Consortium, Auckland says:
"All I know is that I've been sent that ad about 40 times, and I don't
even have 40 friends."
Jay Furby, CD of Arnold, Sydney says:
IT'S NOT AS GOOD AS THOSE 'BRANDPOWER' COMMERCIALS...OR THOSE 'WHATS NEW
INFOMERCIALS... NOW THAT'S ADVERTISING.
C'MON MR ANONYMOUS, TELL US YOUR NAME...DARE YA.
I LOVE IT. MAKES ME CHUCKLE AND I NOW DRINK CARLTON.
Graham Nunn, ECD of FNL Communications, Sydney says:
Pastiche ... ? Copy ....? Old idea ? No one outside ad land gives a rat's
about those issues. The fact is, the punters all love it, and that's all
that matters. I wish I'd done it, and I bet that Kiwi wanker does too.
Nobby, ECD, Saatchi & Saatchi, Sydney:
"It's a special ad. One that will ultimately define this year. What
makes it so special? It's one of those rare ideas that impresses the
blokes that actually buy the stuff as much as the adwankers like us!"
Point I was trying to make is that having talked to a few beer clients over the past couple of months, Warren’s lot set the bench mark with Tongue, which seemed to spark off a great ad from Danny’s lads at Clems, (Hahn) which then made VB get its act together and out of the blue comes Big Ad. Excellent. Tooheys client is reputed to be over the work it’s had from Nobby’s boys, so suddenly BMF have got a crack at the brief, (back to Tongue again and the follow up, Washing Machine) because guess what, Carlton Draught is killing Tooheys New in sales. It’s got to be easier to sell great work, when the competition’s only differentiating advantage over the brand you’re advertising is....great work.
Because most clients here are ‘followers’ rather than leaders, we just need one client to approve a piece of brave work, that then goes onto to sell more stuff, for the competition to follow. Let’s hope automotive’s next, eh?
There, feel better now.
Cheers,
Mark Lees,
TheTakeaway
Sydney
Mark Lees, NCD, The TakeAway, Australia:
Are you sure this isn’t just you stirring up a dull lunchless Wednesday in Sydney?
Can’t believe Anon could be such a daft twat – the fact that’s it’s been done before is the whole bloody point! Otherwise we wouldn’t recognise it for what it is - satire of the highest and most comic degree.
Big ad’s brilliant and is a fabulous volley over the net to the BMF Team. It’s so good in fact, that I predict it’ll clean up everywhere but here.
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