PALACE SYDNEY HITS AWARD ROCK BOTTOM

For the very first time in the 27 year history of AWARD, The Campaign Palace Sydney has failed to score a Finalist, which would be almost unthinkable only a year ago for this once unassailable creative juggernaut. Let's hope the new Campaign Palace/Red Cell regime under joint CDs Dave Johnson and Russell Smyth will bring them out of this creative black hole by this time next year. Johnson scored at AWARD this year as CD on the excellent trade ads for The Work 04 via his former agency, Publicis Mojo Sydney. Other "Usual Suspect" shops that failed to get on the Finalist list includes DDB Sydney, Whybin TBWA Melbourne, FNL Communications Sydney, FCB Melbourne, Euro RSCG Worldwide, Sydney, John Bevins Sydney and VCD Sydney. While Marketforce (with four Finalists) kept Perth out of AWARD oblivion, Adelaide and Brisbane agencies failed miserably.