MOTHER SPOOFS SHOPPING CHANNELS FOR AMNESTY INTERNATIONAL
Mother, London's first campaign for Amnesty International since it won the account in early 2005 is a darkly comedic pastiche of daytime TV shopping channels, only with arms for sale in the place of the more usual keep-fit devices. Shot by Dougal Wilson through Blink Productions, London, the cinema ad deliberately sets out to grab viewers' attention by offering AK-47 machine guns for sale via the spoof shopping channel Teleshop. The ad is backed with a DM campaign, which features models posing with weapons shot in the style of a spoof mail-order catalogue, and is completed with online and viral elements.
To view click here and watchareckon?
posted by CB @ 7:01 AM
20 Comments:
Lifted from the movie Jackie Brown. Unoriginal hacks!
Ummm....it's pretty good. It's for a good cause. Who gives a fuck? The end justifies the means, surely.
that actually looked fun, now i want a go.
Lifted from a movie? What an idiot. How many times have we as creatives been told to get out of our offices and watch films, go to plays, read books etc so we can get inspiration from our surroundings. Then when someone does it they are called hacks. It's a strong, powerful ad that would clearly make the point to the regular punters in England, most of whom would never have heard of Jackie Brown let alone seen it.
I noticed some great ads for the Utah State Fair featuring Napoleon Dynamite and Pedro that were very funny and relevant and lifted straight from the film. Are they hacks too?
What's the difference between Mother lifting material and Todd McCracken re: Bug Bomb? Both good ideas? Both were directly inspired? Calling them hacks were wrong as it is for a good cause. But I see little difference!
You're the idiot dude. There is a fine line between seeking inspiration to expand your feeble mind and lifting ideas because you're too stupid and lazy to come up with anything better.
To the last anon
You're making broad assumptions mate. If I were you, and thankfully i'm not, I'd pull my head in and shut up. Inspiration comes from everywhere - true creative genius comes from recognising where and when to use said inspiration.
It's too easy to start spraying around comments about "feeble minded... stupid... lazy", especially when you're protected by anonimity. I suggest you take a long cold look at yourself and your motives, and think twice before you type. Obviously, you're not half as smart as you think you are.
I reckon this is great spot with awesome use of media.
as for being unoriginal. everything is unoriginal. if you knew that a new idea is simply the meeting point of two old ideas things would sharply snap into clarity.
anyway, enough bickering, time to do some work.
does anyone in nz actually do anything but bitch, slag off other people and moan.
give it a rest guys and make me sum iggs.
Just a quickie.
The 'arms for sale' idea was used to flog a Frederic Forsyth book a few years back. It was a traditional retail print ad with 'discount prices' for missiles and weapons.
Got into D&AD as a print finalist.
Ripping off a movie is halk ok.
Ripping off an awarded London print ad isn't.
They should know better.
I'm a Pom, and I've seen Jackie Brown. We do have get movies in blighty you know. we may not wash much but we are technologically advanced.
Pongo Pom
if it makes the world a safer place then who cares if someone ripped it off – ad wankers!
if it makes the world a safer place then who cares if someone ripped it off – ad wankers!
jeez lynchy ... well done for putting gossip, news, "seen & noted", and all this stuff on the blog. Now we don't have to subscribe to CB ... coz it's all right here for freeeeeeeeee!
Did anyone ever see the reality TV Amnesty ad that came out last year? Very clever use of a charity budget.
No it wasn't. It was fucking stoopid. The NZ Amnesty stuff from GB a few years ago was far better.
I'm taking about the reality TV amnesty TV, BTW. Not the Mother stuff.
What's the NZ GB stuff?
I thought the reality tv ads had a nice idea and as above were probably a shitload more cost-effective than the mother one.
Whether you like this ad or not, lets not lose sight of why these ads are made in the first place. Yeah agencies want to win awards from them but surely they serve another purpose... like saving lives or something menial like that.
anyone who thinks that the creatives at mother sit around trying to rip off other recent ads from london clearly doesn't understand where mother comes from, or, their reason for being.
ever jugded a big international award show?? you can find a ref for everything.
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