MOTHER SPOOFS SHOPPING CHANNELS FOR AMNESTY INTERNATIONAL
Mother, London's first campaign for Amnesty International since it won the account in early 2005 is a darkly comedic pastiche of daytime TV shopping channels, only with arms for sale in the place of the more usual keep-fit devices. Shot by Dougal Wilson through Blink Productions, London, the cinema ad deliberately sets out to grab viewers' attention by offering AK-47 machine guns for sale via the spoof shopping channel Teleshop. The ad is backed with a DM campaign, which features models posing with weapons shot in the style of a spoof mail-order catalogue, and is completed with online and viral elements.
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