WATCH OUT FOR GREEN MARTIN
Rodd Martin (pictured), who is cashed up after selling his shares to Havas, is leaving Arnold at the end of this week (before the agency merges with The Moult Agency), and is considering setting up a branded advertising vehicle with another party specifically for "Green" eco friendly products. That is, after a nice long break away from advertising, the first he has had in nearly a decade.
Martin was in New York for eight years until 1995 (the formation of Mojo, then Chiat\Day\Mojo, then Omon), before coming back to Australia to join The Campaign Palace Melbourne as CD for two years. He then joined Leonardi Advertising in 1997 as a partner when they were five people in Port Melbourne. The agency then went though a number of name changes, becaming Leonardi Brandhouse, then Brandhouse Hale Leonardi (after the Hale merger), then Brandhouse, then Brandhouse Arnold (after the sale to Havas and Arnold), then finally Arnold.
Martin told CB: "I was there eight years in total, longest I've been anywhere. My five year contract was up and have sold my shares and am cashed up. I am now looking forward to a little time off before the next adventure."