FCB MELBOURNE LEAVES HONDA CIVIC SPOT 'UNFINISHED'
Foote Cone & Belding Melbourne has created a new TVC and cinema spot for the Australian launch of the new Honda Civic.
To highlight the superb finish of the new Civic, the 60 second spot features the car driving through a world where everything else is, well, unfinished. The spot, created by Romani Mieszkowski and Deryll Naidoo and directed by Jess Bluck of Revolver Film, sees families happily living in half-built houses, driving frame-work cars and playing in a swimming pool with no water. The Civic also travels past unfinished zebra crossings, street signs and a baby in a frame-work stroller. The unfinished world is completed as the Civic passes an unfinished sportsfield with a frame-work billboard in the background.
The spot ends on the line ‘The new generation Civic. Nothing else feels as finished’.