FCB MELBOURNE LEAVES HONDA CIVIC SPOT 'UNFINISHED'
Foote Cone & Belding Melbourne has created a new TVC and cinema spot for the Australian launch of the new Honda Civic.
To highlight the superb finish of the new Civic, the 60 second spot features the car driving through a world where everything else is, well, unfinished. The spot, created by Romani Mieszkowski and Deryll Naidoo and directed by Jess Bluck of Revolver Film, sees families happily living in half-built houses, driving frame-work cars and playing in a swimming pool with no water. The Civic also travels past unfinished zebra crossings, street signs and a baby in a frame-work stroller. The unfinished world is completed as the Civic passes an unfinished sportsfield with a frame-work billboard in the background.
The spot ends on the line ‘The new generation Civic. Nothing else feels as finished’.
posted by CB @ 6:07 PM
21 Comments:
The new Civiv. Nothing else feels as finished.
The new Celica. Everything else feels slow.
Fuck me. If I see one more 'this product's so (insert attribute) that everything else around it seems (insert opposite attribute) I'll... I dunno... whinge on some adblog.
Nice one.
poor bastards. imagine having to compete against GRRR, cog and choir. Don't envy them.
It looks a little like a crappy housing development where cars get vandalised a lot.
So basically, it looks a little like a housing development.
But in its defence, i must say it is a bold step forward for them, I was getting really sick of those ads with john newcombe in 'em.
I think they are doing a great job, the ad with the old guy talking about the road conditions in the town is hilarious, good to see an ad for a 4WD without the typical creeks, mud, etc.
The guy in the doghouse is better
Nothing else feels as formulaic.
deadful
It's great. Well done, guys.
I've seen it on TV and it stands out like dog's bollocks. It rocks.
v.cool music. Is that clap your hand say yeeaaaah?
great for OZ.
Crap idea executed craply. Expect better from FCB.
Yeah, of course, that's why it's been recognised both in the US and UK. Or are you not aware of what's going on internationally?
Complete rubbish! I would expect every car on the market to be ...well...kind of finished. Dumb strategy. Dumb ad. Dumb execution.
Complete rubbish! I would expect every car on the market to be ...well...kind of finished. Dumb strategy. Dumb ad. Dumb execution.
10:07, your clever comments about dumb strategy, dumb ad, dumb execution were so clever, they sure were worth posting twice. Clever.
So it's Dumb Strategy and
Dumb Ad because you expect every car to be "finished"? mmmmmmm
You must have thought Honda's Cog "isn't it nice when things just work" to be complete and absolute tripe then,.... given you probably expect every car to "work"
Obviously a strategic genius
Obviously a love hate ad for people. Put me in the hate category. Analogy ads are a weak way to advertise IMO and this is possibly the weakest analogy ad I've ever seen.
Been waiting to see how this one goes on the box. It didn't stand out significantly at all. Kind of slow and dull really. The track is just another single instrument approach, which has been a well-trodden-path for the last couple of years, nothing surprising there. Most of the subtleties will be waisted on the punter, like the treatment of the end super. Those out there who notice it might not get it: those who do, probably won’t care. 5.5 out of 10.
looks great. well done jess. (you can't help the tagline!)
it's really, really boring.
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