CARLTON DRAUGHT BIG AD WINS SILVER AT CLIO AWARDS IN MIAMI
The Carlton Draught 'Big Ad' via George Patterson Y&R, Melbourne has won Silver at the 47th Clio Awards in South Beach, Florida, beaten for Gold by Guinness out of AMV/BBDO, London. (There was only one Gold and one Silver in the category). Land Transport 'High Rise' also won Silver for Clemenger BBDO, Wellington. Saatchi & Saatchi Sydney won a Bronze for their United Nations 'Killed by a Car' radio spot.
Revolver Film won two Bronzes in Cinematography, for Nike 'Reincarnate' and Toyota Camry 'Knives', while Animal Logic won Bronze for Special Effects for the Carlton Draught 'Big Ad'.
posted by CB @ 11:57 AM
16 Comments:
Bummer. I mean, I still wish it was my silver and congratulations, but it deserved gold. hope Honda doesn't take it all at Cannes. Don't think they will
And didn't Adiddas 'Be the ball' from Whybin/TBWA Auckland win Grande Clio and a gold?
Congrats, well deserved.
Isn't it interesting that the UN radio spot has picked up a bronze at Cannes and now a bronze at Clio but lost out to the Bic Pen ad at the Siren Awards. And from what i hear didn't pick up anything at AWARD last year.
Once again proving that local awards are a joke.
8.37pm, the anomaly you're talking about is not really that strange. Award shows all have different judging panels and that's why they produce varying results. Just because one piece of work was awarded in one place, doesn't mean it has to win everywhere. It's very subjective. And this can be a good thing. If all shows awarded the same work, they'd make themselves redundant.
Local awards aren't a joke.
It's just that there is a slightly different criteria for winning international awards.
How many judges from international award juries look at an ad from the intended target market's point of few? Bugger all, that's how many.
The target audience for ads entered into international award shows is generally people aged between 30 and 50, they're usually male, and they happen to work as Creative Directors at ad agencies.
If local awards are a joke, what's the punchline?
shut up luke.
but i hear ya.
Yeah right. You telling me you have never logged on as anonymous?
The Bic campaign hasn't been entered into too many shows other than MADC and Sirens, where it's kicked ass.
This is for 2 reasons:
1. it's fairly new
2. smart don't enter everything under sun into every catagory at every award show in the vain hope that by shear weight of numbers they'll eventually collect some metal... they can't afford too.
I know where I'd rather be ... ahem ... "kicking ass". And it aint MADC and the fucking Sirens.
It's sheer, not shear. Bloody art directors.
And it's afford to, not afford too. I'm a bloody art director and even I know that.
It's also "category" and "to".
Furthermore, the campaign aint that new.
Well done Vinnie and Luke.
-AD
What are you still looking down here for? This thread's long dead.
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