@RADICAL.MEDIA REVAMPS IN SYDNEY

Commercial production company @radical.media has made two appointments in the Sydney office to ramp up both local and international support for @radical.media’s roster of directors and to ensure the company continues to provide the highest levels of creativity and production for its ad agency partners and advertisers.
Rob Galluzzo, currently Executive Producer, becomes the Managing Director of Sydney, and Jen Beitler moves to Sydney from the New York office to become the Head of Production.
Frank Scherma, co-proprietor of @radical.media, said these appointments in the Sydney office are an important part of providing the right resources to expand the directors’ opportunities across a range of platforms.
“This is an exciting time for @radical.media and our directors. Rob and Jen will continue our company’s commitment to supporting and fostering our talented directors. They will play an important role in expanding our commercial production work in Sydney, across Asia and around the world,” Scherma said.
“Commercials are our core business, and we have always been at the cutting edge. As the industry metamorphoses Rob and Jen will ensure that we remain a step ahead of the changes so that we continue to provide the best help to our ad agency partners and their clients.”
Scherma said that Beitler will be an important asset within the Sydney office. “Jen has worked with every office and every director of the @radical.media network and will continue to do so,” Scherma said. “She has extensive knowledge, awareness and contacts around the world and her abilities on an international level will be a boon for our directors in the Australian market and the ad agencies and clients who work with them.”
Current Managing Director Loewn Steel, who established the Sydney office of @radical.media eight years ago, is leaving for personal family reasons.
Scherma said he was surprised and saddened by Steel’s resignation but understood her decision. “Loewn has been a part of the family since @radical.media started in Sydney and her contribution has been immeasurable. The group is facing an exciting future and Loewn was meant to be a part of that.”
Steel said: “I am confident in handing over to Galluzzo and Beitler who will maintain Sydney as an integral part of the @radical.media global network. I have been fortunate to work with the best team in the country and I have had eight fantastic years here.
“While some people believe our industry is becoming harder as it undergoes rapid change, I think the future is really exciting and it’s bittersweet that it’s all
happening as I am leaving.”
Galluzzo expressed gratitude for his experience working with Steel. “Loewn has been my mentor. The industry is changing so rapidly and in such exciting directions, I wish she was staying so we could embrace it together.”
The change in management will take effect over the next month.