M&C SAATCHI'S KATRINA MERCER WINS S10,000 IN LONDON INTERNATIONAL YOUNG CREATIVES COMPETITION
The London International Advertising Awards, honoring the best of advertising, interactive and design, today announced the Grand Prize Winner of their inaugural Young Creatives competition. Katrina Mercer of M&C Saatchi walked away with $10,000, a Statue and a trip to London for the Awards with her television spot, “Star Wars vs. Star Trek.
“The brief was simple,” explained Barbara Levy, President of London International Advertising Awards. “We wanted to get young people more involved in politics and they could use any medium they choose to express their idea in the competition.”
More than 100 bright young creatives from around the globe submitted their entries. So competition was keen. Katrina Mercer, who created the concept and wrote the commercial, really impressed the judges with her innovative and fresh approach to tackling the problem of political apathy among young people.
“I looked at the brief and got the idea that if young people could get so involved in movies like Stars Wars and Star Trek, shouldn’t they use that kind of enthusiasm in politics?,” said Mercer, who has been working at M&C Saatchi in Sydney for four years. “The hard part was getting it to fit into 30 seconds.”
Mercer will collect her statue at the London International Awards ceremony on November 6th at the Hammersmith Palais in London.
“We are very pleased with the quality of work for this year’s show. Katrina’s entry is just one good example. You can be sure that we will continue to hold a Young Creatives competition again in 2007,” said Barbara Levy.
A complete list of London International Award winners - including images and credits - is available November 6th at www.liaawards.com/winners