NETX HIRES AWARD SCHOOL TEAM
Sydney digital agency NetX has once again delved into the ‘offline’ advertising world and appointed two creatives as the agency continues to strengthen its creative depth, following the appointment of Executive Creative Director Shaun Branagan earlier this year.
Ben Pearce joins NetX as Art Director and Patrick Tonkin joins as Copywriter after completing this year’s
AWARD school.
Their appointment follows that of Lead Creative Josh Rowe, who joined NetX last month.
Prior to AWARD school Pearce spent time at the Launchpad at DDB working on campaigns for McDonald’s, Continental and Energizer. Prior to DDB he was Art Director at Red Pepper Design, the design arm of Macquarie University’s in‐house creative company, working with university departments and a number of external clients.
He started his career as a designer at McCorkell & Associates and has also worked at humidity and The Twelfth Man and has freelanced at a number of agencies.
Tonkin was previously with Lincinc Productions as a Designer / Writer where he worked on Telstra and BigPond. He has written and directed several short films, produced soundtracks for various directors , short films and websites and had short stories published in Idiom 23.
“Ben and Pat have diverse backgrounds and are a natural fit for NetX as it becomes an ideas company. We are increasingly being asked by clients to lead the creative strategy on various campaigns and it is important to have depth not just in digital creative talent but also big brand ideas. Ben and Pat will help lead us in that direction,” Shaun Branagan said.
“The creative resource we are building at NetX will not be able to be matched by any other digital agency and gives us a distinct competitive advantage.”
36 Comments:
Lets just call them bannerboys
Yep, it's hard to find experienced people in online at the moment, without paying a lot.
...but good on you boys. Now get to work, there are awards out there to be win.
That's an awful lot of words to say "Digital Not-Shop Tries to Deal with Mass Exodus of Creative Resource by Hiring Juniors"
what is this blog coming to that this qualifies as news
I've seen what Ben can do. His office always smelled good because he had a fuck-off top draw of freshness.
He is going to be a force.
Go bro.
How porno is the guy in the denim in his obligatory high-shot team photo?
If he came round to babysit my kids I would call the police.
netx really has lost the plot
Flatting with Majarich must be horrible...
seriously Lynchy, how is this newsworthy?
do press releases count as new media now?
Yes Lynchy? How can this be news? It's not about us!
Twat.
NetX rules!
big brand ideas!
distinct competitive advantage!
various campaigns!
Newsworthy? If you can remember, you were a junior once too. Or were you just born an advertising genius? Some people forget where they came from and how they got where they are today...
There are way too many jumped up cheeseballs getting jollies out of taking shots at anything. Piss off and let them have their moment. Be happy for them or fuck off
netx seems desperately keen to reposition itself before the pure play agencys fade to black. I guess they have to PR something to negate the bad press for the massive churn they have and the offline boys dont know its lame yet
5:14 tell me the campaigns Net X has done with out help of Glue, Host etc etc.
Is crack now part of your monthly agency breakfasts?
In other news i just took a shit
It's bad manners to sit on a table.
Jim Cantalupo joins McDonald's as burger boy=not news.
Jim Cantalupo becomes CEO of McDonald's=news.
10:28 something about the exclamtion points tells me that 5:14 might have been taking the piss
How long would this blog last if we were happy for everyone? If you want the industry news read the articles. If you click on the comments then you're just asking for it.
"...let them have their moment. Be happy for them or fuck off.."
I'm happy for them that they got hired, but dude, they haven't done any online work yet. I'll honestly be really happy for them (and NetX) if they do some great work. Australia needs some fresh new online work, there doesn't seem to have be much lately
The boys should have gone to the White Agency
The What Agency??
same shit, different pile
Hey guys, feel free to bag NetX but I'll just say two things:
D&AD Last year
and
Shaun Branagan
Doesn't get much better than that.
Thats a real estate agency.... bit harsh
And what about this year 1:01? You guys entering lots at D&AD? Haven't seen any of your work since Branagan started "shaking things up."
In fact it almost seems like NetX does more talking than work.
1:01. Go and read post from 10:28.
"Australia needs some fresh new online work, there doesn't seem to have be much lately"
To 11:14. Aussie online creatives have been doing good work and winning awards globally for years. It's just that not many people bother to notice.
Tequila, DDB Tribal, NetX, iLeo, Hyro, Soap and the small online teams within the larger agencies.
Not a bad effort, for a small amount of people punching above their weight within the larger ad industry.
Online will never take off. Long live TV!
Truly creative people see possibilities and are rooted in the future.
Hacks live in the past and rest on their olive branch, waiting for some shiny piece of gold shaped into a pencil to show them 'the future'.
God, listen to yourselves. You're a bunch of sycophants, wannabes & tossers.
It's only advertising ferchrisake.
Hit the nail on the head bigtime with that last comment, didn't I?
Nah, you are just the only one who still gives a shit.
Good luck with all the banners Shaun.
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