Monday, February 12, 2007

McDONALD'S FROM A CHILD'S POINT OF VIEW


Leo Burnett Sydney has launched a campaign for McDonald's new Pasta Zoo Happy Meals, created by Kate Burt and Pete Majarich.
The spot, directed by Josh Baker of Sydney Film Company, tells the story of
a trip to McDonald's from the point of view of an imaginative child.
Featuring UFOs, ground munching dinosaurs and robotic arms, the hefty
post-production work was carried out by FUEL:

Creative Director: Mark Collis
Copywriter: Kate Burt
Art Director: Pete Majarich
Production: Simon O'Connor
Director: Josh Baker
Production Company: Sydney Film Company

27 Comments:

Anonymous Anonymous said...

nice.

so credible, its almost unaustralian.

12:00 PM  
Anonymous Anonymous said...

If you're gonna post work, at least post the spot that goes to air. This is so far from what actually went live it's not funny. Having said that, it's a nice insight.

12:20 PM  
Anonymous Anonymous said...

What the hell is "eat happy"? That never went to air.

12:21 PM  
Anonymous Anonymous said...

I like it. beautiful work josh

1:22 PM  
Anonymous Anonymous said...

I really like the track. Who is that?

1:46 PM  
Anonymous Anonymous said...

Yeah nice. But take a look at the actual product. Would you eat it? Would you let your kids eat it? I know I wouldn't I think my kids look just fine with only one head...

3:25 PM  
Anonymous Anonymous said...

I'm SO FREAKIN jealous..what a great spot.
Great little idea, Great post, hate to say it...(gulp)...great direction.

I hate you!
Kidding.

Keep it coming, It lifts the game

TOIA.

6:29 PM  
Anonymous Anonymous said...

whoever did the music, they were undoubtedly copying I Monster...which sounds like an english bloke mumbling over trip hop...

NICE STEAL!

6:41 PM  
Anonymous Anonymous said...

yes this is obviously NOT the on air version...McDonalds are WAY WAY too boring to air this cut..

they always gutless out on everything they do..

screw it, one less hamburger..

6:45 PM  
Anonymous Anonymous said...

That animation is incredible.

I'm lovin it.

6:47 PM  
Anonymous Anonymous said...

Well, if you want your kids to 'eat tubby' go ahead.

7:01 PM  
Blogger david said...

nice work, guys. glad to see the maccas stuff is still cool.

david
amsterdam

7:13 PM  
Anonymous Anonymous said...

I've seen it on air. So you can chill out...

11:43 PM  
Anonymous Anonymous said...

Simplifyyyy.... mannn!

9:46 AM  
Anonymous Anonymous said...

You've "seen it on air". When? Once? This is your typical "award show version". The on-air version I've seen doesn't look like this at all.
Not a bad ad though. The award show version, I mean.

10:55 AM  
Blogger Captain Obvious said...

Nice but the look of recognition from Mum spoils it for me. Better if she's oblivious.

11:01 AM  
Anonymous Anonymous said...

Really nice. But what happened to the new pasta zoo ad where the kids are being chased out of the park by the animals? That only just went to air too didn't it?

11:32 AM  
Anonymous Anonymous said...

10:55am, please relax. Put down your stopwatch when you're watching ads at home.....it's a bit sad.

Like I said, I've seen it on air and I've seen it on air regularly.

Barack Obama

12:42 PM  
Anonymous Anonymous said...

the v/o on the 'real' version completely wrecks it.

Well done Pete, goes to show sometimes all the shit can pay off.

1:34 PM  
Anonymous Anonymous said...

The producer is Simone O'connor. She's a girl. And a great producer.

1:52 PM  
Anonymous Anonymous said...

Just want to say how much I like this spot. I don't normally comment but I'm kind of disappointed with the response here - quite lukewarm. It's basically a really nice insight, lovely idea and beautifully executed. Well done guys.

6:05 PM  
Anonymous Josh said...

Guys. This is a 45. Not a big deal. The 'way too tight to tell the story' 30 is what's running on air. The 45 has two or three more shots, and a slightly more paced out overall feel. Not exactly "SO far from what actually went to air"... don't know what you've seen, but it's pretty much the same spot. Thanks anyway for that. Oh and also, the 45 has actually gone to air.
Glad everyone seems to like it.

(The pasta isn't as awful as you may think... not trying to defend the M, but I ate about 17 pieces and I've had worse in Little Italy!)

6:27 PM  
Anonymous Anonymous said...

A very nice way of saying you can fool some of the people some of the time. Poor kids.

3:31 PM  
Anonymous Anonymous said...

This is a very clever and sophisticated ad. Extremely well done...Congratulations Pete...

7:32 PM  
Anonymous Anonymous said...

Cool spot Kate. Looking forward to seeing your next one.

4:57 PM  
Anonymous Anonymous said...

Nice. And the road worker looks like Chris Northam.

6:41 PM  
Anonymous Anonymous said...

Nice comments overall. How about 3 cheers for the animation and visual effects from FUEL Sydney.

4:04 PM  

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