NEWCASTLE LIFE'S A PEACH FOR PRESTON

With a host of international awards, including the Grand Prix at Kinsale, Gold at Clio and Silver at Cannes, Campaign Press and AWARD, and wide ranging experience across every possible category, creative heavyweight Mike Preston has taken up the creative director post at Peach Advertising, Newastle - which is owned by the STW Group.
Says Peach’s Managing Director, Lynn Poole: "Mike's big thinking, his insights and experience will benefit every job he tackles at Peach, both large and small. His fresh approach will deliver the competitive advantage our clients are looking for."
Preston has already produced work for many Peach clients including NSW CountryLink, National Heart Foundation and the Cancer Institute of NSW.
"It’s a real adventure", said Preston, "and a unique opportunity to work with such impressive clients, right here in Newcastle."
Preston began working with international clients in his hometown of London before moving to Australia in 1985. He has had various stints in Sydney since, including FCB, SSB, McCann-Erickson, George Patterson Bates and Clemenger BBDO.
Says Preston: "Ideas are what drive me. Solving the brief in a new and relevant way is the goal. I imagine I’m having a conversation with a person in the target market. Like most people they want to know 'what’s in it for me?' They also want to be entertained, intrigued, or emotionally touched. My role is also to nurture and champion the ideas created by the talented people at Peach, whichever department they work in."