EBAY LAUNCHES 'EXCITEMENT' CAMPAIGN VIA WHYBIN TBWA SYDNEY
Whybin TBWA/Tequila Sydney has launched it’s first integrated campaign for eBay, having pitched and won the business in April of this year.
The campaign tagged ‘Make Shopping Exciting’ will run across Online, Onsite, Ambient, Viral, Press, Outdoor, Cinema, Free to Air and Pay TV over the coming months.
The campaign is headlined, by ‘Whistler’, a 60’ film that was shot entirely on location in Whistler BC Canada, by Australian director Brendan Williams.
The music track is ‘1, 2, 3, 4’ is from little known up and coming Indie artist Feist.
Client : Nicolas Cabrera, Sharon Scheepers - eBay
Agency : Whybin TBWA/Tequila Sydney
Creative Directors : Garry Horner, Matt Kemsley, Claire Gillis (Tequila)
Creative Team : Garry Horner and Matt Kemsley
Agency Producer : Ian Ford
Account Directors : Olivia Hall and Rebecca Chalmers
Director : Brendan Williams
Production Company : 8 Films
Editor : Drew Thompson - Guilitine
Post Production : Post Modern
Music : Feist
Location : Whistler BC Canada
Media Planning : Match Integration
Media Buying : Total