Friday, June 29, 2007

EBAY LAUNCHES 'EXCITEMENT' CAMPAIGN VIA WHYBIN TBWA SYDNEY




Whybin TBWA/Tequila Sydney has launched it’s first integrated campaign for eBay, having pitched and won the business in April of this year.
The campaign tagged ‘Make Shopping Exciting’ will run across Online, Onsite, Ambient, Viral, Press, Outdoor, Cinema, Free to Air and Pay TV over the coming months.
The campaign is headlined, by ‘Whistler’, a 60’ film that was shot entirely on location in Whistler BC Canada, by Australian director Brendan Williams.
The music track is ‘1, 2, 3, 4’ is from little known up and coming Indie artist Feist.


Client : Nicolas Cabrera, Sharon Scheepers - eBay
Agency : Whybin TBWA/Tequila Sydney
Creative Directors : Garry Horner, Matt Kemsley, Claire Gillis (Tequila)
Creative Team : Garry Horner and Matt Kemsley
Agency Producer : Ian Ford
Account Directors : Olivia Hall and Rebecca Chalmers
Director : Brendan Williams
Production Company : 8 Films
Editor : Drew Thompson - Guilitine
Post Production : Post Modern
Music : Feist
Location : Whistler BC Canada
Media Planning : Match Integration
Media Buying : Total

48 Comments:

Anonymous Anonymous said...

love it

1:39 PM  
Anonymous Anonymous said...

Well observed.

1:54 PM  
Anonymous Anonymous said...

1:39, How is life at Whybins?

Mucho respect for this ad though. You got a trip to Whistler for the biggest pile of toss ever.

What was eBay thinking?

3:02 PM  
Anonymous Anonymous said...

This is shit, and just as those who 'love' this spot and think it is 'well observed' don't have to provide reasons why, neither should I.
But then again, you guys already know why this spot is poo, right?

We all have to do work that is turgid. More often than not it's the stuff where we get a decent budget to work with too. (I know, I'm doing it right now.) It's how we keep our jobs.

Question is, why post this spot on the blog when it is obviously so crap?

3:05 PM  
Anonymous Anonymous said...

That's why I got into advertising really.

"Scene opens in a ski resort famous for great powder snow, but normally outside my budget range having a wife and two kids..."

Two months later. Bang.

Two day shoot. Three days on the snowboard.

Lovely work Horner.

3:40 PM  
Anonymous Anonymous said...

Um, IMHO it's terrible. I saw the print first and thought WTF? And all I can say about the TVC is that someone had fun on a junket and its well shot.

But seriously, WTF??

3:55 PM  
Anonymous Anonymous said...

3 2 1. Mein.

the german ad for ebay. captures the feeling of the last seconds of an ebay auction.

http://www.youtube.com/watch?v=gYQfgLOl_IM

3:57 PM  
Anonymous Anonymous said...

Great spot,love the music.

4:05 PM  
Anonymous Anonymous said...

In the oven about five minutes too long, but then again I like stuff well done.

4:09 PM  
Anonymous Anonymous said...

I thought it was an ad for a coffee machine.

4:18 PM  
Anonymous Anonymous said...

Looks like an ad for a supermarket.

4:22 PM  
Anonymous Anonymous said...

Not much truth in that ad.

4:26 PM  
Anonymous Anonymous said...

soooooooooooooooooooooooooooooooooooooooooooooooo shit!

4:38 PM  
Anonymous Anonymous said...

reasonable thought, nice music, but I'm not really feeling it. and the print/outdoor is terrible.

6:25 PM  
Anonymous Anonymous said...

nice stuff. great track too

7:54 PM  
Anonymous toby and Bec said...

Freakin' Awesome. Love it! Anyone who doesn't is off their trolley!! Brendan, mate, this gem explains why you and Mike were too tied up to respond to our emails. Now that it's in the can (Cannes?!!!) we should have that beer. Off to download the Feist track now.

8:44 PM  
Anonymous Anonymous said...

hmmmmmmmmm...

Everyone is trying to do the ol' Frank Budgen (ps2, xbox, nike) style - everyone, collectively appears from nowhere - characters of all shapes and sizes/race and nationality - handheld, subtle crash zooms here and there - filmed in some incongruous location.

Although I must say that those slow motion segments were stunning.

11:29 PM  
Anonymous Anonymous said...

I thought it was an imported spot,pleased to see it wasn't. A big confident ad,well done.

9:12 AM  
Anonymous Anonymous said...

Nice work Gaz and Matt
Just saw it on shots as well

11:43 AM  
Anonymous Anonymous said...

excellent

12:10 PM  
Anonymous Anonymous said...

A really good ad,wish i had done it.Must have been a fun shoot.

3:39 PM  
Anonymous Anonymous said...

>The music track is ‘1, 2, 3, 4’ is from little known up and coming Indie artist Feist. ??????

Please! Feist huge across America, Canada and the UK. She is maybe little known if you keep your head in a deep hole in the ground.

Her songs and particular this song have been used on loads of spots in the UK and US - so this certainly is no 'rare find' for whybin tbwa that is one thing for certain!

12:06 AM  
Anonymous Anonymous said...

Maybe it's because I've just come back from Cannes, or maybe it's because I don't work at TBWA, I don't know, but one thing is certain; this is not a good ad.

You have a decent budget and a client who seems to like something different, and this is all you can come up with? Sorry boys, it's not good enough.

8:08 PM  
Anonymous Anonymous said...

Music " Awesome"
idea "didn't get it"
Location "coooool"
Execution "Over flossed 70's coke ad"
Direction "Was there a director ?"
Cinematography " yawn"

'For such a great new age brand, I'm so disappointed. When I heard EBAY was doing an AD, I was so excited to see what it was going to be.
So let down.
Unneeded Slo mo's, over exaggerated smiles, it all left me with to many questions and hardly any answers.

Maybe a more experineced Director was needed to save it.

Come on Garry, your better than this.

8:53 PM  
Anonymous Anonymous said...

Love the music!
seriously cool music.

The ad is a complete let down.
bit old fashion?

novice stuff.

8:59 PM  
Anonymous Anonymous said...

80's ad with cool music.
Could work?

9:23 PM  
Anonymous Anonymous said...

I think this is fabulous. Great production values, lovely track and a good idea as well.

It's also heartening that, for once, a company has actually run with the idea that won the pitch (so I have been led to believe). The client and agency both deserve a big pat on the back. And, before you ask, no I don't work for either. I don't even work in Australia.

9:45 PM  
Anonymous Anonymous said...

I'd love to work in Australia you're all such nice people and so constructive in assessment of work.Sitting here in France all i can say is i wish i'd done it.

8:07 AM  
Anonymous Anonymous said...

cool spot,i saw it on shots,it was in some good company and held its own well.

8:50 AM  
Anonymous Anonymous said...

music rocks. beautiful.

like everyone else, i'm a little let down by the stock-ish feel to some of the shots. some of that would be clients fault but some should never have happened.

All that being said, decent ad.

most of you bloggers need to get a life. no one should hate an ad that much. go hate something worthwhile. it's just an ad.

8:53 AM  
Anonymous Anonymous said...

Maybe it's because when I heard ebay were doing a local production I set my expectations fairly low, but I have to say, I'm surprised at just how nice this insight and execution are. Well done I say.

(no affiliation)

Oh, and to all the chip on shoulder harsh judges out there. Try to remeber just how easy it is to do really fucking bad advertising, and how hard it is to do even remotely nice stuff before you compare every spot you see to the world's absolute best practice - it's just not a realistic comparison people.

Also ask, "Would I put this on my reel?" I sure as hell would (and I'm far from being in a "beggars can't be choosers" situation), which make me wonder just how bloody good is the average piece of work you hyper critical blogger's create. It must be pretty pretty good.

10:16 AM  
Anonymous Anonymous said...

Hey juniors, wake up its better than anything you've done. Track rocks, it's cool.

11:07 AM  
Anonymous Anonymous said...

eBay is nothing like that.

If the metaphor holds up, she would get within ten metres of the finish line, the crowd would stone her to death, then one guy would get in her trolley, he too gets beaten up, then a bystander who has had no involvement at all gets in the trolley a metre from the finish and skates over the line and walks away with the goods.

And yes, Feist is huge. She's at least three albums in. But great choice of music and the 1-2-3-4 works with the eBay process.

11:30 AM  
Anonymous Anonymous said...

I've watched it a few times now, and every time it gets worse.

And what's with the print ads? They look like a 2 year old has played with Photoshop for the first time.

12:01 PM  
Anonymous Anonymous said...

Make shopping exciting?
Wasn't it already?
I'm not a big fan of planners but this campaign could have done with one. Or a more common sense insight.

1:27 PM  
Anonymous Anonymous said...

Feist is huge across in Canada and the States,less so in the U.K.....but do tell 12.06,what are all the ads this music has appeared on?

3:29 PM  
Anonymous Anonymous said...

This ad is better than your average ad.

On paper it could have been great.

But it was executed poorly. They should have gone for speed rather than beauty.

Bidding on ebay is a bit of a rollercoaster ride and the spot could have brought that to life more.

Anyways, I'm sure whistler was lots of fun.

5:29 PM  
Anonymous Anonymous said...

shopping is exciting.

This campaign is not.

You need to do a lot better.

Good luck though. Ebay is a great client

6:56 PM  
Anonymous Jeremy said...

You guys is Australia must be doing some brilliant work, if you consider this to be bad.Personally i think its pretty good.

6:59 PM  
Anonymous john b said...

It must be a good spot to bring out all those naysayers,love to see their work.actually no i wouldn't.

7:20 AM  
Anonymous Anonymous said...

really awful, had potential. like the track. but how many techniques do you want to cram into this spot.
looks like half the post was done at home on photoshop due to budget constraints.
maybe it's not too late for ebay to auction this ad off to Franklins, It's very no Frills.

9:46 AM  
Anonymous Anonymous said...

Cant blame the production company.
Sounds more like the director was a bit to underskilled perhaps.

I love the music, whats there number?

11:41 AM  
Anonymous Anonymous said...

Love it
Bold, simple and uplifting
In the top .05% of Australian ads, well done to TBWA..

12:48 PM  
Anonymous Anonymous said...

Some of you must watching a different ad,the one i'm looking at is really good.

3:39 PM  
Anonymous Anonymous said...

Just seen it,love it.Don't listen to all those bloggers' they obviously don't know good from bad.

7:56 AM  
Anonymous Anonymous said...

Nice idea, but I kind of wish it had been shot like a slightly more polished 'Jackass' video. Raw and exciting. Too smooth for me.

10:42 AM  
Anonymous Anonymous said...

I think it's great.
A lot better than most of the crap on air here.
Nice idea and well executed.

11:10 AM  
Blogger Judd said...

As an ebay addict this ad did not speak to me in any way. I seriously doubt it's ability to bring others over to the cult of ebay. Time will tell.

12:52 PM  

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