SAATCHI'S NEW ZEALAND, PUBLICIS MOJO AUSTRALIA STAR AT CAXTONS IN BYRON BAY
Saatchi & Saatchi New Zealand headed an exclusive clutch of just eight shops to score gongs at the 33rd Annual Caxton Awards, held tonight at the Byron at Byron Resort, Byron Bay, NSW.
Saatchi’s won an impressive four Caxtons from their five finalists, the only NZ shop to win. Host Sydney, Happy Soldiers Sydney and Publicis Mojo Australia each scored two Caxtons.
Publicis Mojo also won the Quinlivan Black Chairman’s Award for their Tourism Victoria ‘Maze’ advertisement.
Four agencies won one Caxton apiece: DDB Sydney, Ad Impact Perth, KWP! Adelaide and M&C Saatchi, Melbourne.
Outgoing Caxton chairman Tom Moult was praised for his tremendous efforts over the last three years to reinvigorate the Caxtons. Incoming Caxton chairman Rob Belgiovane promised to broaden the Caxton Awards next year to include digital creativity.
A highlight of the night was the presentation of the Denis Everingham Award to the legendary John Bevins (right, in a 1986 pic), one of Australia’s greatest ever copywriters.