The music soundtrack in the latest Cascade Premium ads, featuring the adventures of characters with animal heads, has been composed, appropriately, by WiseMonkeyRecords.
WiseMonkeyRecords is a boutique music production and licensing company setup by ex-Campaign Palace copywriters in 2001.
"Ad music can become generic," says composer, Adam Friedman. "But we work to create a unique sound for brands, and our agency background gives us more insight. For Cascade Premium, we used a more filmscore-like approach which helps support the story."
Other WiseMonkey tracks currently on air include international campaigns for AXA, the new BMW M Series, and music for Big Brother 07 among others.
A series of in-house virals illustrating the value of choosing the right music has also received over half a million views on youtube (http://au.youtube.com/profile?user=wisemonkey).
To see more of their reel, go to www.wisemonkeyrecords.com