Saturday, November 12, 2005


It was a golden night for George Patterson Partners, Melbourne (now George Patterson Y&R) as their Carlton Draught ‘Big Ad’ - the most talked about spot of the year - snared two very rare Gold Pencils plus four Silvers and a Bronze at the 27th AWARD Awards, held last night in Sydney.
Another highlight of the night was the inaugural presentation of Agency of the Year - awarded to current Campaign Brief Agency of the Year Saatchi & Saatchi, Sydney for the best overall performance at AWARD. Including Craft, the agency’s haul included one Silver and 14 Bronze Pencils, split between Toyota, Olympus and Fox Sports.
Saatchi & Saatchi also won Network of the Year, beating second placed Publicis Mojo and third placed BBDO, while Foster’s was deservedly awarded Client of the Year.
But Saatchi’s and Patts weren’t the only ones to have a great night out. A clutch of agencies from the three key regions - Australia, New Zealand and Asia - made more than one short walk and a handshake: Colenso BBDO Auckland, Saatchi & Saatchi New Zealand, Publicis Mojo Auckland, Publicis Mojo Sydney, MTC Auckland, BMF Sydney, Arnold Worldwide Sydney and Ogilvy & Mather, Singapore.
Saatchi & Saatchi New Zealand won a Silver and six Bronze Pencils, mostly online/interactive work for NZ Army; Publicis Mojo Auckland won two Silvers and seven Bronze, mostly for the Burger Rings print campaign; MTC Auckland won two Silvers and six Bronze, all for L&P; Colenso BBDO Auckland won seven Bronze Pencils, mostly for Monaco; and Publicis Mojo Sydney won two Silvers and four Bronze.
More Asian agencies supported AWARD this year, and the effort proved fruitful: Euro RSCG Flagship, Bangkok won the only other Gold Pencil awarded on the night, for their outdoor campaign for 11 News 1 Channel. The agency also won a Silver. O&M Singapore won an impressive four Silvers and three Bronze; Leo Burnett Malaysia won two Silvers and three Bronze; Naga DDB Malaysia won two Bronze; Batey Red Cell Singapore won a Silver; Leo Burnett Singapore won two Bronze; TBWA Tokyo won two Bronze; and Saatchi’s Singapore won a Bronze.
This year the jury system for print and tv included three judges from New Zealand, three from Asia and three from Australia. This approach was deemed by the committee to be the fairest way of recognising the increasingly regional nature of the industry and of drawing from the widest pool of judging talent possible, whilst avoiding criticism of bias or favour.
AWARD co-chairman Darryn Devlin says the inaugural AWARD Client of the Year award was long overdue: “This is for the standout client amongst all those whose work has been selected. We think it is absolutely necessary to acknowledge those clients who not only believe in the link between creativity and business success, but who have backed that up by investing in their brands. All great work is a result of partnership between clients and agencies with a common goal, so when we recognise and reward the best work of the year, we should also recognise those clients who have helped make it happen.
“This year, we have a client that has produced consistently good work over recent years, but this year has delivered a truly outstanding idea. And for that, we should all be thankful.”

1 Saatchi & Saatchi, Sydney........... 88
2 George Patterson, Melbourne........ 67
3 Saatchi & Saatchi New Zealand....... 64
4 Ogilvy & Mather, Singapore.......... 63
5 Colenso BBDO, Auckland.............. 62
6 Publicis Mojo, Auckland............. 59
7 MTC, Auckland....................... 56
8 Publicis Mojo, Sydney............... 48

1 Saatchi & Saatchi................... 154
2 PUBLICIS MOJO...................... 139
3 BBDO................................ 130
4 LEO BURNETT.......................... 93
5 George patterson partners ......... . 73
6 DDB.................................. 52

Points for craft were tallied as follows: 1 for Finalist, 3 for Bronze, 6 for Silver and 10 for Gold. Points in all other categories were double those of craft.
i.e. 2 for a Finalist, 6 for a Bronze, 12 for Silver and 20 for Gold


Blogger CB said...

This from Duster, creative director of Clemenger BBDO, Wellington:

Personally I felt embarrassed to be part of the industry.
There we are at the culmination of another year of hard yakka and
80% of the room are too damn rude to shut up and listen. Who are
those clingons anyway? Most of them seem to be totally disinterested
in the work and prefer to stand outside hoovering bungers and talking
I have never been to an Award show like it.
Heres an idea, next year the only people that are eligible to go
to the show are those with finalists. That way all those w..kers that
think its just another excuse to talk their faces off and get smashed
can go have their gay party elsewhere. It could be called ' The I've
done nothing to contribute in any way whatsoever to the work ,'
party. It would be jammed to the gunnels with the dorks that ride on
the coat tails of our profession whilst never realising what business
they are in.
My god after all the effort Darryn, Paul and the team put into
that night and they get treated like that.
I can only be thankful I didnt take my clients with me.

1:31 PM  
Anonymous Anonymous said...

What's all the stress about bro? You should of come outside and had a joint with us. we were mega-chilled. I think it's a shame that advertising people don't take notice of their own award ceremonies but as people say advertising is for the people, and the people couldn't care less if there was an advertising award ceremony let alone know it even existed.

The people want to smoke cigga's, talk crap and smoke joints with me in a cheap suit.

I say next year we invite everyone except the finalists, just those who seriously want to get wasted.


5:17 PM  
Anonymous Anonymous said...

I don't get it either, Dust. An awards ceremony is a party, a celebration, not a evangelical christian conference. We will all see the work around, on the media, on the annuals and reels. You don't need the bloody exhibition for that. It's a chance to get together, with other people, chat and as you said, the culmination of a year of Hard Yakka. Have a few drinks and that. Lighten up, man, literally. What a grumpy old bastard you've become.

11:24 PM  
Anonymous Anonymous said...

Colenso's ugly sister's boss is angry. You know what buddy, next year, don't come. As simple as that. It will save you all the grief, including seeing the Colenso's boys walking up and down the stage. Wanker.

9:24 AM  
Anonymous Anonymous said...

What makes me sick are prats like that last blogger that are happy to bag others in the industry and not put their names to it.

Grow up and show yourself...

Scott McMillan
Clemenger BBDO
Mobile number 021 481 901

9:54 AM  
Anonymous Anonymous said...

Didn't your mummy tell you not to put your contact details on the internet?

You can be my new little friend. i like your honesty. I like you lots.

Mr Bubbles
Barwon Prison

PS. I'm getting out soon [even though i've been out for years! sorry old joke us boys in our division use] So maybe i can 'swing' by?

10:55 AM  
Anonymous Anonymous said...

How strange.

I neither heard from or received an email from Mr Bubbles.

He must be so famous and well awarded in our industry that he has to hide behind his hilarious pseudonym.

I'm disappointed but not at all surprised.

If anyone knows Mr Bubbles, please feel free to unmask him. I don't even mind if you want to remain anonymous.


11:44 AM  
Anonymous Anonymous said...

ummmm...Mr Bubbles is a prisoner, so I guess that makes it hard for him to work in advertising, unless of course he was in the 'alcatraz of oceania'-New Zealand.

Plus I don't think prisoners can send emails, they might harass victims gets messy.

By the sounds of it though, he seems pretty keen on you!

Hay, it's a nice day outside anyway, lets all be friends!

Peter Lucas
Peter Lucas Flowers and Haberdashery
4 Smith St

12:11 PM  
Anonymous Anonymous said...

I thought that the whole purpose of blogging was to express a view with total freedom without fear of repercussion. That why it was invented on the first place! Putting your own name to it, defies that purpose, Scott McMillan. A very noble gesture yours, albeit, naive.
I reckon double cheers to Lynchy for opening this forum of discussion at all levels, where no sacred cows are untouchable anymore, and every opinion is valid, anonymous or signed. Long live the CB Blog.

2:05 PM  
Anonymous Anonymous said...

You're so right. I think you should be able to express any view. However, I don't think it's alright to say someone in the industry is a wanker, an idiot, has no talent or did not deserve to win this or that award... and do it all from the safety of anonymity.

I don't think it's very clever.

It takes someone with a spine and the courage of their convictions to put their name to something controversial.


3:28 PM  
Anonymous Anonymous said...

Hallelujah, brother!

If award shows in New Zealand are anything like these two Kiwis (Duster + Scott), what a fucking bore they must be. I say let's kick them out of AWARD and not let them enter Caxtons as was recently proposed. Let's them have their aptly named AXIS, so everybody can sit quietly and peacefully on their seats and pay attention to Herr Commandant Duster's speech. Sieg Heil!!!

3:41 PM  
Anonymous Anonymous said...

Just a question, 'How does George Patterson get more points in the network ranking?'

3:08 PM  
Blogger CB said...

Patts Sydney won two Bronze Craft Awards (6 points).

3:27 PM  

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