TOP 20 COMMERCIALS PROGRAMME BLITZED THE RATINGS - NO SURPRISE
Just heard that last night's Top 20 Commercials programme "20 To ONE" on Channel Nine absolutely blitzed the ratings, a fact that should finally be noted -- and understood -- by all the timid, conservative clients out there, some of whom advertised (invisibly) during the programme. The punters out there love great ads, once again proven by sky high ratings. Why don't we (as an industry) give it to them. We need more "Big Ads" to prove our worth to marketers. We must not let them (and those grubby researchers, McKinseyesque consultants and procurement pricks) get in our way. Our future depends on it. We need a strong ad industry again with strong leaders that can stand up to clients, the sort we used to have in the 70 and 80s. Time to kick ass.... like Patts Melbourne did with the Big Ad... before it's too late.