Tuesday, January 31, 2006


The Furnace is the hot new name for the recently combined Arnold and The Moult Agency operations.
According to one source at the agency, "in describing one office or another we will say "The Sydney Furnace" or "The Melbourne Furnace" or "The Port Hedland Furnace". But we're still working on that last office!" Former Arnold CD Jay Furby -- who always wanted to be a train driver like Casey Jones -- is the CD of combined agency, which is located in the former premises of The Moult Agency in The Rocks.


Anonymous Anonymous said...

Ordinary choice of name, and similar to 'The Boiler Room'

Frank Lowe got the name game right when he named his new agency 'Red Brick Road' - the road that Dorothy in the Wizard of Oz chose not to go down.

10:39 AM  
Anonymous Anonymous said...

that is such a lame name.
i've never laughed so hard when i heard it.
it's almost as it they opened a page randomly in the 'book of cliches'. hilarious!!

10:43 AM  
Anonymous Anonymous said...


11:57 AM  
Anonymous Anonymous said...

do they think they're hotshots or something?

12:19 PM  
Anonymous Anonymous said...

the furnance - a new place for furbs to reheat his chickens

12:23 PM  
Anonymous Anonymous said...

Therev used to be a place that was quite hot in Auckland, back in the day. It was called The Foundry.

12:43 PM  
Anonymous Anonymous said...

The Furnace.

What exactly is this saying about the new agency? I don't equate furnaces with creativity or production... I do however equate the name with unbearable temperatures, dark miserable basements that reseamble Dantes 'Hell', equipped with large metal constructs into which psychopaths push their unfortunate victims into, or poor people burn their rubbish.

The Furnace.

Hmm! Not sure I like it.

12:55 PM  
Anonymous Anonymous said...

You cynical bastards.

At least it's not yet another line of rich. overweight, long-lunching, uncreative tosser's names.

1:34 PM  
Anonymous Anonymous said...

True. Are you suggesting it should have been The Moult Furby Collective ?

1:53 PM  
Anonymous Anonymous said...

cynical or not, it is simply a crap name that will get canned by the majority.

furby probably put it in is new contract that he doesn't care what the name of the new agency is, so long as it has the first three letters of his name in it. The Furry Animals?

2:44 PM  
Anonymous Anonymous said...

They obviously didn't like the Fxxxwits.

2:48 PM  
Anonymous Anonymous said...

Furby's ace. Leave him alone. The Furnace is a great name. He actually bought me a drink the other day!

2:51 PM  
Anonymous Anonymous said...

I like it it is not such a wanky name...i mean so many agency names are so 90's....and who really cares...its not the name its what it represents.

i never thought advertsing was so bitchy until i read this blogsite....my gosh are people really this catty??????...it is hilarious!!!!1

4:18 PM  
Anonymous Anonymous said...

MAte , from your sentence construction I'm guessing you're an Art Director, yeah?

5:19 PM  
Anonymous Anonymous said...

yes i am how did you nkow?

5:35 PM  
Anonymous Anonymous said...

careful craig .....we know your secrets.

tiptoe carefully.

3:39 PM  
Anonymous Anonymous said...


I can't believe you're all standing there reading this shite.....

Get back to your desks and come up with more of you're brilliant ideas!!!

behind you!!

12:43 PM  
Anonymous Anonymous said...

What's all the fuss about? The furnace or the fire or the foundry, you cares! At the end of the day they are just going to make some more hokey scams and a couple of mediocre ads for their real clients.

7:32 AM  
Anonymous Anonymous said...

You sad bunch of nasty little low level (so called)creatives, why don't you do some work and stop this infantile sniping. We're sorry your jobs suck, your output is minimal and your chance for the big time sailed a long time ago without you and that your only satisfaction is slating anyone who has actually does something, puts themselves out there and allows the work and businesses to be open to public scrutiny. I keep hearing that Australia is the most vindictive, petty and downright nasty market around. This blog just vindicates that view - it's a good example of the worst thing about consumer generated content. There's a healthy competitive environment and then there's just spouting self serving shit. If your clients knew how you went on when you were spending their money, oh hang on that would suppose you had clients wouldn't it or that you were high enough up to get to talk to one.

4:39 PM  
Blogger neil furby said...

Great name Jay Furnace blow these others away From another Furby Neil Furby
wellington NZ

10:02 PM  
Blogger neil furby said...

Geata name The Furnace
Let it burn and blow its ashes over the trembly herd
The little and the low
Have know where to hide
but in the dark reccess of there own insecurity

Good fortune Jay

10:07 PM  

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