Monday, March 20, 2006


Having worked with the likes of Franz Ferdinand, U2, Madonna and the world’s advertising elites, the esteemed pioneer of contemporary animation is establishing representation in Australia.
FilmTecknarna Animation Stockholm is the architect responsible for reinventing the music video and is recognised as the pinnacle of commercial animation.
Continually creating new effects and techniques, their innovative approach to commuter graphics is often imitated, but their work remains distinct.
Having been nominated for Grammies and awarded at the MTV Music Video awards, and recently winning the Golden Bear for Best Short Film at the Berlin Film Festival, the company is now looking to continue its global presence and involved in the world’s most dynamic creative output.
The company believes creative standards in Australia are up there with the world’s best and Australian representative for FilmTecknarna, Lucy Verity of Cyclops Films, said they are now looking to work in conjunction with agencies that share their visual philosophies.
“There is simply no comparison to the work produced by FilmTecknarna. Their work is extremely impressive and you only have to see it to appreciate how ahead of their time they are,” Lucy said.
“The company has created work on campaigns for BMW, Absolut Vodka, McDonalds, Boddington’s, Kellogg’s, Toyota and Nestle and worked with agencies such as BBH, Leo Burnett, Modernista and Deutsch Inc. Now they want to be part of the creative action in Australia.”
FilmTecknarna was founded in 1981 by Lars Ohlson, Jonas Odell and Stig Bergqvist, when they were still attending school. All spare time was spent at the animation desk, producing mainly independent short films. However, when commercial television was introduced in Sweden only 15 years ago, the company found a niche in the market and started to contribute in the commercial sector, producing commercials and a couple of TV-series.
As Sweden had no such word for the work the company did, “FilmTecknarna” became, by definition, contemporary and graphics.
Today, the company has ten fulltime staff, representation in five countries, and produces work around the world.
“FilmTecknarna is extremely excited about the anticipation of working with key Australian creatives and brands, and we will be making contact with select firms with impressive and notable works, to discuss opportunities,” Lucy said.
“We believe the availability of FilmTecknarna in Australia will contribute greatly to the advertising and production industries.”
For more information on FilmTecknarna or to view a show reel contact 02 8353 3633.


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