Thursday, March 16, 2006


FCB New Zealand has appointed an advertising outsider, Bryan Crawford, to the role of CEO, filling the vacuum left after the departure of Nick Baylis (together with CD Oliver Maisey) to M&C Saatchi, Auckland at the end of last year. Crawford has held senior management and marketing roles in a variety of industries, most recently, he was the Chief Executive of NGC, which was the largest integrated gas and electrical metering business in New Zealand in 2005.
According to the Hong Kong-based Senior Vice President for FCB Asia Pacific, James Holland, "The selection of an experienced CEO with strong connections to corporate New Zealand was deliberate. In a continuing effort to expand the talent pool beyond the classical advertising base, making appointments at this senior level fulfills a strategy to further understand, and add greater value to, our clients. An exceptional CEO with an impressive track record in diverse leadership roles, Bryan Crawford already has the corporate profile that will allow him to connect with businesses in a meaningful way.
"FCB New Zealand has a creative edge and achieved substantial growth in 2005. There is no doubt that Bryan will further add to the diversity of talent and dynamism in the team he now leads."
Adds Crawford: "I am delighted to have this opportunity to lead one of New Zealand's most successful advertising agencies. I look forward to continue growing the business while strengthening FCB's corporate profile beyond the advertising industry."


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