Friday, May 19, 2006


One of Publicis Mojo Auckland’s hot new creatives is still celebrating his major win at the prestigious 2006 Clio Awards this week.
Loίć Cardon, who recently joined Publicis Mojo from TBWA Paris, was winner of The Grand Clio and two golds in the print category for the Playstation 2 ad ‘Head'.
Loic and his creative partner, Estelle Nollet, joined Publicis Mojo last month. Both have been the recipients of a number of high profile awards including two Lions at the Cannes International Advertising Festival in 2004, two Eurobest, two Silver Pencils at The One Show,, two YoungGuns Bullets, one Artistic Directors Club Merit and one silver Andy. They were also selected to represent France for the Young Creative contest in Cannes.
While Loίć’s latest win was for work created at TBWA Paris, Publicis Mojo Executive Creative Director, Nick Worthington, says he is delighted to have the talented team on board.


Anonymous Anonymous said...

ooh la la

7:38 PM  
Anonymous Anonymous said...

Mmmm. A French girl in a fur hat. Next to a French twat in lady's sunglasses.

Enough about Loic, more about Estelle.

And why was the story all about Loic? I know Lynchy fancies young boys with pursed lips, but most of his readers would like to know about the mammary laden part of the team.

9:44 PM  
Anonymous Anonymous said...

That Playstation 2 ad ‘Head' was shit. It seems any ad will win if you wack a PS2, Nike, Honda logo on it.

7:15 AM  
Anonymous Anonymous said...

The 'head' ad is absolutely amazing.

I challenge you to spend the next 5 years of your life trying to execute something as beautiful.

We should welcome these guys from overseas, pursed lips, fur hats and all. They have done some fantastic work.

Grow up.

8:15 AM  
Anonymous Anonymous said...

8:15 AM

I don't have a problem with the people who created the ad. I have an issue with the ad.

Sure, it looks all pretty but where's the idea.

And if we're going to give anyone credit on the execution it should be to the retoucher for a job well done.

4:23 PM  
Anonymous Anonymous said...

The chick on the right is fukn ugly. The one on the left can take one of my briefs any day.

5:29 PM  
Anonymous Anonymous said...

i hope they don't read all this shit from you frickin nobodies and get on the first plane back to france.

fuck you guys are pathetic.

7:53 AM  
Anonymous Anonymous said...

Is the 'head' ad the one where the guy is purchasing heads off the shelf? If that's the ad, and you don't get the idea, there's two possibilities:

1. You've never played a video game in your life and will never 'get it'.


2. You're just in the wrong profession and wouldn't know a cracking idea if it was presented to you in a Cannes Lion Annual.

If it's a totally different ad, then ignore the previous comment.

9:00 PM  
Anonymous Anonymous said...

Mojo has no clients that spend money. Where does the Auckland office get the money to hire peoople from?

6:17 AM  
Anonymous Anonymous said...

Nah it's not that one, it's one of a guy's head split open like a robot to reveal all kinds of weird shit.

It's great. 7.15am, do you need a cuddle?

8:01 AM  
Anonymous Anonymous said...

the heads off the shelf ad is an old one. what is the one the won?

9:10 AM  
Anonymous Anonymous said...

The ad can be seen at the link below

10:35 AM  
Anonymous Anonymous said...

Didn't that win the ARCHIBALD this year. Geez they ARE talented.

11:10 AM  
Anonymous Anonymous said...

Oh Lynchy, I love it when you speak about French people....

2:37 PM  
Anonymous Anonymous said...

Please tell me the pic on the left has been Photoshopped....?

2:55 PM  
Anonymous Anonymous said...

Sorry if this is a stupid question, but are those two taking the piss in their photos? Surely they are...they can't be serious.

3:09 PM  
Anonymous Anonymous said...

Wasn't he in the 'Mini Burger Rings Campaign' from a few years back?

3:50 PM  
Anonymous Anonymous said...

Good point about Mojo Auckland. I'd love to see their financial books. They've got so much talent on big salaries. I heard they haven't even had a Christmas party yet that they were promised last year.

5:16 PM  
Anonymous Anonymous said...

At first I thought the French chick was Claire, that foxy tv producer who went out with Olly Green all those years ago...

5:53 PM  
Anonymous Anonymous said...

wrong the trucker guy from burger rings was karl fleet - no retouching required.

10:43 AM  
Anonymous Anonymous said...

Wasn't Estelle the gorgeous chick who had the balls to get her kit off in the last Young Guns campaign? Top marks, lassie!

8:35 PM  
Anonymous Anonymous said...


10:40 AM  
Anonymous Anonymous said...

here's a review from b. lippert from

she's like you guys but smart. peoples, read her everyweek:

This year's Grand Clio print winner, for PlayStation 2, from TBWA\Paris, also plays with the idea of infinite space. A metaphor for getting into level after level of a video game, it's a compelling rendition of the inside of a young man's cranium. The head is neatly split open, and from what we get to see of his face, the guy is a poster boy for a perfect, Benetton-nation style blend of humanity. The view inside the cranium suggests a drawing by Hieronymus Bosch. (And raises the question of the marvels H.B. could have done with the magic of CG.) Incredibly detailed and beautifully rendered, it's either an illustration of various circles of hell or the floors of a particularly crowded Diesel store, with a bomb exploding on the bottom and eyeballs posted along a column. Along the way, there are various Rube Goldberg-like devices that seem sexual (including what looks like a rotating spanking machine). You can spend as much time looking at the ad as you can with a PlayStation game. That's interactive.

1:18 PM  
Anonymous Anonymous said...

Dear 4:23 PM
"Where's the idea?"
Apart from the above 'adweek' article, think about how many people came across this in a mag, ripped it out and stuck it on their wall.
There's your fucking idea.
Now try and top it.

5:03 PM  
Anonymous Anonymous said...

Dear 5:03 PM,
If it'such a great idea why does it need an article to explain it.

the cranium suggests a drawing by Hieronymus Bosch...

Yeah, that's the first thing I thought of when I seen the ad as well. NOT.

9:03 PM  
Anonymous Anonymous said...

'I seen'? Who are these barely literate people? Do us all a favour, if you are not actually employed as a creative (and you clearly are not), do not post your ill-informed comments on this blog. It's embarrassing.

9:52 AM  
Anonymous Anonymous said...

worthington's done a beautiful kitsch cheesy musical's style spot for cadbury's roses which hasnt'd aired yet, I clocked it on a research tape

not sure if it's nz , australia or overseas but it looked pretty funky

5:27 PM  
Anonymous Anonymous said...

Jeez you people are full of shit. Talk to da lady - she's human, has a sense of humour, she's smart and she don't talk crap...all qualities you obviously lack. She's wasted in "creative"....should be a suit.

8:03 AM  

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