Tuesday, May 09, 2006


Leo Burnett Worldwide today named Mark Tutssel global chief creative officer, replacing Miguel Angel Furones, who held that post since 2003.
Mr. Tutssel's shift from deputy chief creative officer - a post he held for just over a year - completes a reshuffling of top management at the Publicis Groupe network that began with the 2004 hiring of Tom Bernardin as president of Leo Burnett Worldwide and Ford Motor Co.'s Rich Stoddart as Burnett's U.S. president. In 2005, the agency promoted John Condon to U.S. chief creative officer.
"We're at a place where the rebuilding of the company has taken place," Tutssel said in an interview. "You're going to see a massive, massive step forward in terms of the quality of the work."
Tutssel, 47, who as deputy oversaw Burnett's global accounts for Samsung, McDonald's Corp., General Motors Corp. and Kellogg Co., will be charged with restoring growth at the iconic agency's 94 offices. Revenues declined 2% during 2005, to $807.3 million, according to Advertising Age's 2006 Agency Report.
"Restoring growth is obviously critical to the health and well-being of our agency, but we need to grow in an intelligent way," Mr. Tutssel said. He cited recent major account wins on Samsung and Washington Mutual as examples where the agency was able to use its scale to its advantage through collaboration between different regional offices.
In earlier Burnett stints, Tutssel was the No. 2 creative in the agency's flagship Chicago office - where he reportedly clashed with former U.S. top creative Cheryl Berman - and executive creative director of Burnett's London office.


Anonymous Anonymous said...

What's with no comments after almost a full working day?

Doesn't anybody hate this guy?

4:10 PM  
Anonymous Anonymous said...

His vignette is nicer than Rodd's.

4:42 PM  
Anonymous Anonymous said...

where was this announced - in what publication?

7:31 PM  
Anonymous Anonymous said...

Couldn't happen to a nicer, more talented guy. Be good if he gave Burnett's Australia a kick up the arse and dumped that stupid Maccers campaign. Makes me want to vomit up it's so unappetising.

7:48 PM  
Anonymous Anonymous said...

he is a super guy. great to see the talented, nice ones rise to the top.

congrats man in black II.

6:43 AM  
Anonymous Anonymous said...

mark is a fucking awesome guy. such a genuinely nice bloke who derserves this big gig.
he's got great award results our of Leo's USA since taking over the reigns there a few years back, so I imagine the standard of work globally is going to rise rapidly.
however, can't knock Miguel Angel Furones, who did a great job with Vitruvio Leo Burnett in Spain....

what's best about this post is that because he is a good bloke, he doesn't get canned. it's a reality check for those who complain about getting slagged off on this blog - maybe they should take a long look at what they've done to people in their superficial rise to the top....take note Simon Collins.

8:42 AM  
Anonymous Anonymous said...

Note also, that his main task is to 'restore growth' to the agency network. Not clean up at Cannes.

Just a little insight into what the business is really all about when you find yourself getting higher up the foodchain.

Of course, doing great work on real clients helps you achieve that growth, but it's a reminder that the work we do isn't merely for its own sake.

Business. Pfft. Not nearly as much fun as advertising.

9:32 AM  
Anonymous Anonymous said...

Quote: "Business. Pfft. Not nearly as much fun as advertising."

Precisely why I'm in advertising, dickwad.

9:46 AM  
Anonymous Anonymous said...

Yeah 8.42. I agree and while we are on Macca'c who did the fucking piece of shit 'day dreaming' ads?

Why would I want to stand there and day dream? Queues too big? I thought it was fast and healthy food?

11:30 AM  
Anonymous Anonymous said...

Yeah 11:30. It's like the team got hold of the Guinness "good things come to those who wait" thought, then held it down and shat all over it.

11:50 AM  
Anonymous Anonymous said...

the only reason mark doesn't get slagged off like everyone on this site does....is because he doesn't work in the country.


12:03 PM  
Anonymous Anonymous said...

9.46am, what's with the dickwad stuff, dickwad?

Your response tells me you're currently at, and will never rise above, the lower rungs of the advertising industry.

Bottom feeder.

2:25 PM  
Anonymous Anonymous said...

me lub gally horner

me meet him at adfist....

he look like tuttsell

he buy me libstick...red ,purple,pink...many libsticks.

mei long .

aged 18.

3:28 PM  

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