Monday, June 05, 2006


After several years off the list, AWARD has been re-admitted to the annual Campaign Brief Asia Creative Rankings. Over the last two years AWARD's commitment to Asia has been outstanding, in the form of Asian creatives being invited to judge the annual awards over the last few years, and, even more important to Asia's creative future, the foundation of AWARD Schools in Singapore, Kuala Lumpur and Bangkok, which are emulating the highly successful model of AWARD School in Australia - whose graduates include David Droga, Siimon Reynolds and Craig Davis.
AWARD, the only non profit awards body in the region, accepts work from the entire Asia Pacific region (including China, India and Japan) and high calibre juries of the best creatives are chosen from the best agencies in Asia, Australia and New Zealand (a third of the judging panel now comes from Asia, a third from Australia and a third from New Zealand), ensuring its reputation as being the fairest of all the regional award shows. Winning an AWARD Pencil, be it Bronze, Silver or, heaven forbid, Gold, carries a lot of weight in our region. Now winning at AWARD will add to the Creative Rankings points of Asian agencies and individual creatives. The points allocated for all shows will be announced soon.

Says AWARD co-chairman, Paul Prince (pictured): "AWARD has always had a great commitment to the region and in recent years AWARD committees have been increasing these commitments, from expanding judging invitations to highly esteemed regional creatives, in 2005 opening the first AWARD School in Singapore and in 2006, opening AWARD schools in Thailand, under the guidance of Jureeporn Thaidumrong, in Malaysia with Ted Lim and with Singapore and regional responsibilities, Tay Guan Hin. Therefore, the 2006 AWARD committee are very pleased that CB Asia have reflected this in their decision to include AWARD in their Creative Rankings.
"AWARD continues to receive amazing support from sponsors across the region, recently signing with Yahoo! South East Asia, Astro Kuala Lumpur and McCann Worldwide Bangkok. All sponsors recognise the value in supporting our efforts to encourage the pinnacle in creative standards, knowing that this will only add value to their particular mediums of advertising."
Adds AWARD co-chairman, Phil Putnam, who has taken over from Darryn Devlin: "In a major change to judging criteria work originated and completed in the region can now be entered in open categories, irrespective of where in the world it appeared. And work completed locally, but originated elsewhere is now eligible for craft categories. This is a big step, as in previous years all work entered had to be published locally."
The AWARD Call for Entries will open on Tuesday 13th June, 2006.
For more details, go to:


Anonymous Anonymous said...

About time CB Asia did this. Unlike AdFest and the Asian Advertising Awards, AWARD's judging, particularly with a third of the judges from Asia, third from OZ and third from NZ, has really worked and is above reproach. And I'd rather have a Pencil in my hand than those silly plaques handed out elsewhere.

6:01 PM  
Anonymous Anonymous said...

What happened to Darryn Devlin? Is Princey getting another co-chairman now that AWARD has split with its management. He will need someone in Sydney. Lots of work to be done, I suspect.

8:47 PM  
Anonymous Anonymous said...

How many of you voted for the Blog on Battle of the Blogs just for a free lunch? Bet you feel stupid now.

12:14 PM  
Anonymous Anonymous said...

Anyone notice that the Award logo looks like a cock?

3:30 PM  
Anonymous Anonymous said...

Didn't Devlin resign with his tail between his legs?? Lynchy, what's your involvement with Award... and Devlin, did you organise to have him pushed??

3:46 PM  
Blogger CB said...

No, I didn't push Devlin (although I might have brushed past him late into the Legendary Lunch). No formal relationship with AWARD, I just help as best I can, not as a Committee member, but as an AWARD member who believes they are worth supporting.

4:19 PM  
Anonymous Anonymous said...

As if...Lynch we all know you have a vested interest in AWARD and its move to go independent. Is it coincidental that the Asia Rankings confirmation happened on the same day as the annoucement of the move to independence?

Also, where should I send my AWARD entries? Should I send them to you?

7:31 PM  
Blogger CB said...

7:31, I guess I have a vested interest in AWARD, but only as an AWARD member who has cared about the old organisation almost from the start.

CB has just recruited around 200 new (and lapsed) members for AWARD, with all the dosh - more than $50k - going to AWARD, money that will be very useful in the next month or so. This has more than doubled their membership which was a paltry 170 strong a few weeks ago.

CB also helped to establish the AWARD Schools in Singapore, KL and Bangkok, we suggested inviting one third of the main juries from Asia (which happened last year) and with the continued commitment by AWARD to Asia promised by the new regime, we agreed to re-admit AWARD to the CB Asia Creative Rankings.

In this period of transition, AWARD, which now represents the cream of the creative community in Australia and New Zealand, needs the trade press on their side. Sadly, AdNews and Australian Creative have pulled their sponsorship, but B&T is still with AWARD, and so are our friends AdMedia in New Zealand. Together with CB (Australia/NZ) and CB Asia, we can provide great trade press support throughout the region.

As to where you send your AWARD entries, I suggest you follow the instructions on the AWARD netsite ( when the Call for Entries go out later this month.

8:39 PM  
Anonymous Anonymous said...

Yep, you've been a mainstay of AWARD for years, Lynchy. Pat on the back for you.

12:12 PM  

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