Thursday, August 31, 2006


She’s one of the world’s most recognised women – an international icon of style and beauty and this month she becomes the face of one of Australia’s most recognised brands – Streets Magnum Ice Cream.
Over the past decade Elizabeth Hurley’s red carpet appearances have made the pages of popular magazines in every country. She has starred opposite Mike Myers in Austin Powers, had the longest running cosmetic contract of all time with Estee Lauder and owns a successful Beachwear company, Elizabeth Hurley Beach.
Streets Marketing Director, Mark Fryday, said identifying Elizabeth as the face of Magnum in Australia was an easy task.
“Elizabeth Hurley is an icon of style, sensuality and elegance and as such is a great ambassador for Streets Magnum Ice Cream.
“Streets Magnum Ice Cream is a much-loved brand amongst Australians - one of the top ten brands in the country – and a vital part of the ice cream market in Australia. It was a natural step to bring Elizabeth and Streets Magnum Ice Cream together for this latest campaign,” said Mr. Fryday.
Starring in a new television commercial and appearing on outdoor advertising and in-store posters in thousands of convenience and grocery stores across the country, Elizabeth will tempt ice cream lovers to enjoy a Streets Magnum Ice Cream the next time they decide to treat themselves to an ice-cream.
“We lead such busy lives and taking time out for ourselves has become almost ‘sacred’ territory. As such we’re seeing a real trend towards people ‘trading up’ to something premium and indulgent as a sense of reward for themselves.
“Streets Magnum is the market leader in Indulgent ice cream with a 64% share of the Australian Out of Home market and generating $66 million in sales. We believe this new campaign with Elizabeth Hurley will take Streets Magnum Ice Cream to a whole new level,” said Mr. Fryday.
The television commercial featuring Elizabeth Hurley, which was filmed in Turkey, will hit television screens from September.


Anonymous Anonymous said...

Dont ya just love it when excited clients send out p.r releases for hideously bad ads without first contacting the agency?

(Oh, and an agency credit would be nice for the inevitable massive backlash.)

8:39 AM  
Anonymous Anonymous said...

"It was a natural step to bring Elizabeth and Streets together for this latest campaign". So Streets stands for talentless UK 'celebrities' who are only famous for being famous and whose looks are beginning to fade.

Of course!

9:38 AM  
Anonymous Anonymous said...

Fuckin took me 3min to download this shit.
Please Lynchy, post things that are worth viewing.

10:18 AM  
Anonymous Anonymous said...

I'd lick it

10:40 AM  
Anonymous Anonymous said...

car crash.

11:04 AM  
Anonymous Anonymous said...

Thank God! It's Fryday.

11:06 AM  
Anonymous Anonymous said...

The television commercial featuring Elizabeth Hurley, which was filmed in Turkey...

Come on Lynchie, you can do better than parrot PR releases when they're misleading at best, plain lies at worst.

As the SMH "revealed" yesterday, the ad was shot in Turkey because it was originally for the Turkish market.

Sales among horny Turks went gangbusters, so they shipped the ad to South Africa. Sales among horny Yarpies went even more gangbusters, so they've done the inevitable and shipped the ad here too.

11:16 AM  
Anonymous Anonymous said...

Oh! ahahhaaahahhaha....that liz! she's so clever, she distracted that guy just so she could get he lips aorund his magnum! it took me a while to get it, but when i did! Man, that was rewarding.

yeah. not very good really is it.

Can't wait to see the outdoor.

11:30 AM  
Anonymous Anonymous said...

LoL! Alright people, dissing around someone else work doesnt make u do great job isnt it. Stop making bitchy comment like fuking 'Omarosa' diciples.
(Junior Ballocks talking shit!)


1:22 PM  
Anonymous Anonymous said...

Shit on a stick.....

3:53 PM  
Anonymous Anonymous said...

Vibe, go back to primary school and get an education.

Btw, did you write this script?

6:27 PM  
Anonymous Anonymous said...


it might be handy to learn to speak english before you post comments on this blog.

because if you don't, you're only going to get negatively blogged yourself.

now fuck off.

10:04 AM  
Anonymous Anonymous said...

Very appropriate use of talent. It made me hurley.

3:50 PM  
Anonymous Anonymous said...

vibe. Take yourself to the story above entitled 'Save the Word' read it if you can, and write 100 times : I must learn to write.

Pidgin English not accepted.

1:02 PM  
Anonymous Anonymous said...

Vibe is Turkish for twat.

2:51 PM  
Anonymous Anonymous said...

I'm gettin' a bad vibe here.

11:31 PM  
Anonymous Anonymous said...

Surely Magnum sales will go through the floor with this ad. Every time it's on telly, which is far too much, I discover new ways in which it appalls me.

9:51 AM  
Anonymous Anonymous said...

Doesn't bother me! I'm going to be emulating the same makeup look on a model who'll be promoting magnum in certain radio stations etc or doing some kind of placement appearances!

Work for me is all good, thanks Liz Hurley!

7:13 PM  

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