Tuesday, August 22, 2006


At the Advertising Federation of Australia’s Melbourne celebration, held at ACMI Federation Square on on Thursday evening, a 250 person audience of agencies and clients SMS-voted their all time ‘Best of the Best’ of Melbourne. A few great ads missed the Top 10 cut, the likes of CAMA 'Legendary Milkman', Dunlop 'Aircraft Carrier', Mercedes 'Crash', RSPCA 'All Creatures Great and Small', No Knickers 'Piano' and early Holeproof 'One Day you're gonna get caught with your pants down' ads.

1. Antz Pantz (1989) - Holeproof via The Campaign Palace
2. VB Original (1967) - Carlton & United Breweries via George Patterson
3. Run, Rabbit Run (2003) - Victorian Tourism via Publicis Mojo
4. Not Happy, Jan (2001) - Yellow Pages via Clemenger BBDO
5. Up there Cazaly (1980) - HSV7 via The Campaign Palace
6. The Big Ad (2005) - Foster’s Group via George Patterson Y&R
7. Goggomobil (1992) - Yellow Pages via George Patterson
8. Life. Be in it (1976) - Youth Sport & Recreation via Monahan Dayman Adams
9. Kombi (1994) - Transport Accident Commission via Grey Advertising
10. Happy Little Vegemites (1956) - Kraft Foods via J. Walter Thomson


Anonymous Anonymous said...

Can somebody please tell me why goggomobil is ever rated as a good ad?

What's the idea? Taking the piss out of the scottish accent?

3:37 PM  
Anonymous Anonymous said...

Try saying 'goggomobile' in front of anyone without them spelling it out for you. Idea or no, it's permeated the fabric of society.

4:29 PM  
Anonymous Anonymous said...

here's a heads-up:

when people watch TV ads, they don't analyse whether or not it's got a strong idea at its core. They just decide whether or not it gets their attention, holds them, and makes a point in an entertaining way.

Heaps of people (ie, the people we write these things for) really liked/loved that ad. They liked the humanity in the script, the quality of the talent, the direction, all the stuff that aren't strictly 'an idea', but make ads live and breathe all the same.

It was also part of a campaign that won plenty of awards.

If you're genuinely puzzled as to why that ad is well-regarded, then you're in a bit of trouble in this business.

4:32 PM  
Anonymous Anonymous said...

No. I meant rated by us, the people on this site who look for nothing but an idea.

5:08 PM  
Anonymous Anonymous said...

The UK campaign was what started all the awards for yellow pages, this campaign just jumped aboard the bandwagon.

5:08 PM  
Anonymous Anonymous said...

Really well written response 4:32. The most sense anyone's written but sure to be slagged off by the dross that surfs this site. (Yeah I know).

5:21 PM  
Anonymous Anonymous said...

The highlight of the night, as anyone who was there will testify, was Ron Mather taking centre stage to tell the story behind Up There Cazaly.

There's something truly endearing about a pommie accent and the expression "Blokes jumping up and catching the ball".


9:38 PM  
Anonymous Anonymous said...

Look, it's all entirely subjective. A matter of opinion. Yours, mine, the other guy's. No one's necessarily right, no one's empirically wrong.

Don't sweat it.

It really doesn't matter a jot what made the cut or what order the winners appear in.

Advertising is a speck of moondust in the range of human activity.

And an utterly unimportant one.

Awards don't matter.

Try to have some perspective.

10:36 PM  
Anonymous Anonymous said...

1.45p.m., if you really are the writer of that ad, then congratulations are in order. I certainly haven't done anything memorable in my 20 years in this business, so good on you.

4:19 PM  
Anonymous Anonymous said...

Of course we remember you Mara,

Are you still in NYC?

This place has become a sewer.

6:50 PM  
Anonymous Anonymous said...

Yes Mara, you know me. I was a star around the same time you were.

To describe the industry as it is now, and the pygmies who populate it would take a book. And I'm thinking about writing that book.

I have plenty of spare time.

10:44 AM  

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