Tuesday, August 15, 2006

AWARD CALLS FOR MENTORS

AWARD School is behind us for another year. The next phase of training 2006’s advertising hopefuls is soon to begin and if you are a senior creative or Creative Director AWARD would like you to be part of it.
AWARD Mentor Program is designed for those students from NSW and Victoria who made the top grade. If you are willing to spend an hour once a week to meet up and give them briefs, help them get their book together and advise them on interview preparation, AWARD would love to hear from you. The Mentor program gives post AWARD School students an opportunity to take their creative thinking further and keep in touch with the industry.
If you have any questions please contact Pauline on 02 82973877 or email pauline@awardonline.com and she will put you in touch with a very keen top AWARD School graduate.

10 Comments:

Anonymous Anonymous said...

I would love to do this Mentor programme as i was in the top 3 of Victoria for award school,
but I have been told this only applies to NSW. Award has been cool and are at present fighting to create a programme for Victoria's students.
Any thoghts

Jonathan Beach

beach@cato.com.au

2:42 PM  
Anonymous Anonymous said...

Ring and ask to see whichever lecturers and/or tutors you liked during the course. Ask them for the odd brief, and keep in touch once a month or so.

Bingo, you have your "mentor".

4:42 PM  
Anonymous Anonymous said...

Are you good looking?

4:59 PM  
Anonymous Anonymous said...

My thought is, you don't need to formalise it, just set it up to yourself. Get to know some people you respect in an agency whose work you like then ring them and ask to show your stuff.

Be quick, concise, listen and act. Ask if you can come back teh following week with a new campaign.

Come back with 50 ads- on the same brief, not just 3.

Then you may have a couple of good ones. The following week do the same on another brief. You'll get another couple of good ads. Make those couple of ads into a campaign. Then repeat the process.

Take out the worst campaign in your book and replace it with a better one. After a few weeks start seeing other people every week.

This way you'll get to know more people in more agencies and your book will get better.

You WILL absolutely get a job if you do this. It may take time, but it will work. Not many people have the stamina, but that is how to do it.

You don't need AWARD to set it up for you. There are plenty of people who will help you out and see your work.

If you can't find them straight away, keep asking. Once you've found them, your enthusiasm and the fact that you come back every week with new work will keep them interested in you. It doesn't have to take too much time.

Then start asking for life briefs.

Work and persistence is the only answer.

5:31 PM  
Anonymous Anonymous said...

Who are you 5:31pm?. I have just completed AWARD and have teamed up. Your advice is just what I needed today, frustrated at feeling so keen and wanting so badly to get in and start learning/creating but keep hitting walls. Perhaps you could suggest someone who would allow a little time for some fresh juniors?

11:40 AM  
Blogger Peter Bray said...

Coming from a digital agency perspective . . .

Talent is better than qualifications. Hard work is better than talent. Enthusiasm usually wins overall.

11:53 AM  
Anonymous Anonymous said...

5.31, how do they get to know people in agencies before not ringing them? stalk them??????

..sorry, just being a smartarse.

It is the campaign brief blog after all.

2:34 PM  
Anonymous Anonymous said...

Good point 2.34, my 5.31 comment and entire argument collapses in a heap. The best thing to do is to ring agencies and NOT ask to see the creative director, try and see a senior team.

And don't start seeing CD's until your book is pretty polished. That way the CD will be seeing every ad fresh, which of course will make them more surprising and funnier- it they're jokes.

Good luck to you all.

6:54 PM  
Anonymous Anonymous said...

If Award offered a free membership I'm sure they would get more mentors- and tutors too actually. Not a huge price to pay for all the input is it?

7:03 PM  
Anonymous Anonymous said...

2:34PM, they've already done AWARD School. There's at least two contacts (their tutors) right there.

10:09 AM  

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