Wednesday, August 09, 2006


Some of Australia’s best known sports personalities have swapped their on field uniforms to star as ham-fisted actors on the set of our favourite television dramas for a new Foxtel and Fox Sports marketing campaign via Saatchi & Saatchi, Sydney.
Using the tag “the best drama happens on the field”, the series of commercials will highlight Foxtel’s extensive sports coverage, including Fox Sports’ exclusive rights to the Hyundai A-League.
The TVCs were directed by Ted Emery, Australia’s most famous television comedy directors (Kath & Kim, Acropolis Now and Fast Forward), and star some of the biggest names in Australian sport including Socceroos Lucas Neill, Tim Cahill and Brett Emerton, cricket identities Stuart Clark, Simon Katich and Michael Kasprowicz, Foxtel presenter Jason Dunstall and Fox Sports presenters Allan Border, Brendon Julian, Wally Masur, and Gorden Tallis.
Says David Nobay, ECD, Saatchi & Saatchi: "Ted Emery was our first choice from minute one. No-one understands the Australian comedy voice better and no-one is closer to the very material we have had so much fun parodying."

Executive Creative Director: David Nobay
Copywriters: Steve May/Luke Chess
Art Directors: Eron Broughton and Vince Lagana
Director: Ted Emery
Producer: Clare McGrath
Agency Producer: Scott McBurnie
Senior Business Director: Danielle Simpson
FoxSports Marketing Director: Adam Oakes
Foxtel Brand & Creative Director: Antony Warne
Foxtel Creative Consultant: Jamie Clift
Editor: Gary Woodyard
Production Company: Exit Films
Post Production: Post Modern
Sound: Nylon

The campaign will also include print, on-line and Direct Mail applications.


Anonymous Anonymous said...

Parodies of soaps......hmmm......hardly original. e.g. Peters ice cream.

10:49 AM  
Anonymous Anonymous said...

Great work guys. They're funny coz they're true. The best drama does happen on the field.

11:30 AM  
Anonymous Anonymous said...

Something's up.

There hasn't been a pr blurb for Saatchi's for nearly two hours.

12:16 PM  
Anonymous Anonymous said...

hmmm, also a rip of the US, Fedex "take the drama out" campaign.

from all the great stuff that's come out of saatchi's... to this... i'm utterly disapointed

1:02 PM  
Anonymous Anonymous said...

I think from the quality of some of the blurbs on here it's pretty clear Lynchy prints fucking anything.

Your problem, 12:16, might just be that you have nothing at all to say.

1:05 PM  
Anonymous Anonymous said...

Pure, unadulterated crap.

1:31 PM  
Anonymous Anonymous said...

Sorry guys,love your work normally,but no cigar this time.

1:32 PM  
Anonymous Anonymous said...

I'd rather see it than a Harvey Norman ad.

1:33 PM  
Anonymous Anonymous said...

Great. Something people would watch more than once.

1:49 PM  
Anonymous Anonymous said...

Im not sure if these are a sad indictment of Australian television comedy or Australian Advertising.

1:52 PM  
Anonymous Anonymous said...

You can all sound as bitter as you like, lads. These are exceptional in every way. Well done Saatchis Sydney - consistent quality without just scamming it for charity!

2:04 PM  
Anonymous Anonymous said...

foxtel is a freakin' nightmare client. so good on yers for getting these through.

2:42 PM  
Anonymous Anonymous said...

I only recognised the woman sports star in all of them. She's nice though.

The ads would have a quick wear out factor I fear.

3:28 PM  
Anonymous Anonymous said...

Nice work lads, keep it up.

Oh yeah and please stop the terror.

4:05 PM  
Anonymous Anonymous said...

Anyone bought that holiday house yet?

4:07 PM  
Anonymous Anonymous said...

These are pretty good, but how good is that ad where the dog wants one of the pies on the table, f'ing sensational.

"Look guys im on a chair"
"C'mon guys chuck us a bit"


4:37 PM  
Anonymous Anonymous said...


4:51 PM  
Anonymous Anonymous said...

Of course you would Luke.

6:02 PM  
Anonymous Anonymous said...

Love my sport. Love the ads.

6:57 PM  
Anonymous Anonymous said...

UK Gold tv campaign was very similar....

very similar

10:27 PM  
Anonymous Anonymous said...

I reckon there are one or two consistant negative fuckers who go out of their way to shit can people's work on this site. They sit on here 24 hours a day waiting for a new campaign to appear so they can get in early and slam it.
It's so easy to be negative on here but it's great to see that changing recently and creatives actually getting behind work that is good and defending it from those two fuckers (we know who you are). I know it's not Aussie to praise people but it's good to see that it is changing. At the moment there are a few Aussie agencies doing great stuff. Actually - stuff that is great on a global level. Instead of bitching about them let's congratulate them. It's only good for the industry as a whole.

12:33 AM  
Anonymous Anonymous said...

I think they're good. Nice work.

9:42 AM  
Anonymous Anonymous said...

I wish I'd bloody done these instead of the shit banking brochure I've been wasting my time on.

9:59 AM  
Anonymous Anonymous said...

Nice one fellas.

11:05 AM  
Anonymous Anonymous said...

What would I give for a shit banking brochure.

*bides time*

*polishes gun*

12:15 PM  
Anonymous Anonymous said...

Luke I don't know you but my girlfriend works with your wife at the Cancer Council and I reckon those ads are fucking cool.

1:12 PM  
Anonymous Anonymous said...

Jesus. Reading this is like watching the Muppet Show with a bunch of intellectually challenged 2 year olds.
It doesn't matter whether you all think the ads are great, shit or derivative: all that matters is that the audience get it and feel compelled to act.
The problem with our industry is that there are too many people like you lot who think they are creating something other than moving brochures designed to make money for large corporations.
We are no better than real estate agents or pizza delivery drivers - we're just cogs in a wheel trying to make a living helping someone else run a business.
The real tragedy here is that most of all you so-called creatives couldn't write a poem or paint a picture that you could sell to a stranger in the street if your lives depended on it. Get over yourselves - if you don't like someone elses ads, just make a mental note to try and do a better one yourself.

Well done to those who made these ads, you had an idea, you sold it, and the client is happy because he thinks he's going to shift some subscriptions. A shrewd peice of business, which is all that matters.

1:33 PM  
Anonymous Anonymous said...

I love it when Alan Border just looks left and right at the end.It cracks me up every time.

2:16 PM  
Anonymous Anonymous said...

These ads aren't bad..but they aren't good either.

When you do a spoof ad and shoot it on video to make it look like an 'authentic' soap opera you run a big risk.

Will the audience get the joke or will they think it is a shitty ad shot on video?

At best it is 70/30 for not getting it...especially when you are using obscure sports stars at best.

I am positive the guys that did this had more famous sports stars in mind for this script, then scott let them down slowly....

4:14 PM  
Anonymous Anonymous said...

I must admit I struggled to recognise a few of the sports stars, but still I reckon they're pretty bloody funny.

Love the cricket one. Kasprowicz nails it!

4:19 PM  
Anonymous Anonymous said...

good ads. i'd love them on my reel, i'd love to work with a top class director like ted and my son would love me to get him all those people's autographs. well done guys. i had a good laugh and i'm very jealous.

4:23 PM  
Anonymous Anonymous said...

I'm fed up with the people who bag work on the blog too......but i'm equally sick of the people from the agency who perpetrated the work ,spending 24 hours a day on the blog trying to make it look as if somebody else actually likes it. Having said that i don't like this campaign,it's very deja vu.

6:24 PM  
Anonymous Anonymous said...

From the point of view of a sports fan who wanted to love this campaign, I have to honestly say that it doesn't work, at least not for me.


I'll stand corrected if the punters or juries disagree.

But I doubt it.

8:27 PM  
Anonymous Anonymous said...

I like it, especially the football one.

1:11 PM  
Anonymous Anonymous said...

Ezas mum liked them.

2:05 PM  
Anonymous Anonymous said...

6:24pm - What makes you think someone from saatchi's said they like it? You're just making assumptions - mate. I like it.

3:40 PM  
Anonymous Anonymous said...

You tell them Nobby.

5:53 PM  
Anonymous Anonymous said...

How funny is Tim Cahill?

9:35 AM  
Anonymous Anonymous said...

tim cahill is so funny he's giving up soccer to do stand up professionally.

farkin funny eh.

as funny as these ads.

10:12 AM  
Anonymous Anonymous said...

I saw two of these on the weekend during the footy. All my mates (not in the industry) loved them and asked me if i had done them. I should of lied.

Fuck they stand out for the target.

We then the saw the shorter versions where Tim Cahill stuffs up his lines. Very funny aswell.

10:17 AM  
Anonymous Anonymous said...

Is dat choo Vinnie?

12:31 PM  
Anonymous Anonymous said...

How sexy is Lucas Neil?

12:38 PM  
Anonymous Anonymous said...

They're good. So what if they're not the best ads you've ever seen? So what if everyone's sick of saatchi on the blog? Petty jealousy should never get in the way of making or lauding good work.

12:39 PM  
Anonymous Anonymous said...

It's a nice insight for a sports channel.

2:02 PM  
Anonymous Anonymous said...

you're kidding? I saw these on TV on the weekend and they didn't have any impact on the handful of guys I was watching sport with, who briefly glanced at the ads and didn't even bother trying to work out who was in them. When I asked, none of them even remembered seeing the ads.

8:38 PM  
Anonymous Anonymous said...

How angry is Michael Kasprowicz?

9:26 AM  
Anonymous Anonymous said...

I think these spots are brilliant. They stand out, are funny and more importantly have a strong idea in them. I've only seen 1 print ad for this campaign and it was strong and simple without been brilliant. Very nice all up. Love the tv.

Socceroos 3 - Kuwait 0!!!!!!!!!!

9:34 AM  
Anonymous Anonymous said...

Ha, ha, 9:34AM. It was only 2-0. You lose.

10:14 AM  
Anonymous Anonymous said...

hahaha NiCE!!!!!! GREAT JOB LADS!

3:15 PM  
Anonymous Anonymous said...

Vinnie, you must of loved meeting some of the Socceroos.
Nice touch in having Lucas Neil take a dive (very italian). Good stuff mate. Forza Italia.

4:58 PM  
Anonymous Anonymous said...

I'm just an ordinary female viewer who recently went to the socceroos game in Sydney. First time ever to a soccer match. I love the adds. They are funny. And its nice to see the players not taking themselves seriously. So - as an ordinary punter - hey - they work for me! Kudos.

5:11 PM  

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