Thursday, August 31, 2006


BMF Sydney presented this wider Tsunami Wave Billboard concept (bottom)to Medecin Sans Frontiers back in February this year, which can be verified by Emerald City Design, who were handed the BMF idea to produce. However, Clemenger BBDO, Wellington presented to their client, Civil Defence, in October, 2005. Says Clemenger Wellington's Dan Moth: "We first presented this idea to client as part of a successful pitch on the 28th of October, 2005. Here is the actual image (top) that was presented on this date."


Anonymous Anonymous said...

it's getting narky now!

I wonder if either agency can pinpoint exactly when they thought of the idea... that'll sort all this out.

12:23 PM  
Anonymous Anonymous said...

It was done years ago for 'Step into liquid' also for 'Unhooked' and actually just about every big wave surf movie ever made.

12:32 PM  
Anonymous Anonymous said...

Give up Warren, it's over. Move on to whatever the next ... ahem ... "big thing" is.

12:59 PM  
Anonymous Anonymous said...


1:15 PM  
Anonymous Anonymous said...

Hey Warren. I think Spiller owes you a beer for taking all the attention off his Camry ads.

1:17 PM  
Anonymous Anonymous said...

Wave on a building: The first one I saw was on the (whole) side of the Surfection shop on Mona Vale Road - as you drove up the Northern Beaches. Circa '75. It looked ACE.

1:49 PM  
Anonymous Anonymous said...

I last saw Jay Furby wearing combat gear and carrying a bazooka. He appeared to be chasing someone called Bombay, while Chuck peeped out from behind a hedge. Stange stuff indeed.

All the best

Sir Royston Vasey III

2:59 PM  
Anonymous Anonymous said...

Honestly, you're making it worse.

3:29 PM  
Anonymous Anonymous said...

Now that we're over this wave crap, can anyone explain why the Award presentation dinner is on a wednesday night?

3:55 PM  
Anonymous Anonymous said...

Basically it's because everybody has to work the next day.

Award can order 50% less wine and beer and rake in even more money.

It's why cheap-ass agencies always hold their Christmas parties on Thursdays.

4:11 PM  
Anonymous Anonymous said...

God, who gives a fuck.

4:12 PM  
Anonymous Anonymous said...

Really girls, just pull each other's hair and end this farce now.

9:28 PM  
Blogger Blogger said...

Hi...australasian creatives. These ares are a bit of fun, but the anger shocks me. We all know that the person who was first to do this concept was GOD.
He did the idea many years ago.
We should be friends with our ads. In my country when we do a layout sometimes someone will gives us some advice, then we go back to our real jobs in the factory.
I loke these ads they are all good in their own retrospective, except I'm not sure I like the word 'Wellington' It makes me hungry!

3:23 AM  
Anonymous Anonymous said...

Regardless of who was first, both the concept mockups shown in this post look better than the actual posters that were were produced (below). What a shame they couldn't afford the right stock shots or poster sites to really pull it off.

12:30 PM  
Anonymous Anonymous said...

still a boring and shit idea. Lets get back to how crap Camry is

2:38 PM  

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