Thursday, August 31, 2006


Leo Burnett, Melbourne has put to air a new spot for Nintendo product, Brain Training, titled 'Marbles'

Client: Nintendo DS
Agency: Leo Burnett Melbourne
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Director: David Ponce de Leon
Director: Rubidium
Producer: Nik Round
DoP: Katie Milwright


Anonymous Anonymous said...

terrible pun, needs a hard edit.

12:16 AM  
Anonymous Anonymous said...

Isn't this Furby's Jockey spot?

(You only get one pair, treat them well.)

8:42 AM  
Anonymous Anonymous said...

rubidum who??????

9:30 AM  
Anonymous Anonymous said...

i think it's a classy spot. well done guys.

*stews with jealousy*

11:01 AM  
Anonymous Anonymous said...

Ah the old concrete metaphor. Nice to see one being dusted off again.

11:21 AM  
Anonymous Anonymous said...

Shit idea. Shit locations. Shit camera. Shit grade.

11:55 AM  
Anonymous Anonymous said...

Nice idea. Nice locations. Nice camera. Fuckin nice grade.
I've have it on my reel.

12:02 PM  
Anonymous Anonymous said...

Hey do have it on your reel.

12:35 PM  
Anonymous Anonymous said...

Don't think camerawork is shit, just inconsistent.

Looks like most of the stuff is shot on film and looks ok (not award winning, but certainly competent), but the shot of the sewer grate, park and kitchen/fridge look like they're shot on DV.

12:54 PM  
Anonymous Anonymous said...

Is the AD's middle name really "Ponce"??

Surely you jest!

12:54 PM  
Anonymous Anonymous said...

ummmm the metaphor is a lil hard plus the idea is a bit vague... I dont like the punch line

1:07 PM  
Anonymous Anonymous said...

But then, you haven't got much TV eh?

1:28 PM  
Anonymous Anonymous said...

shit grade? That's just weird.

4:02 PM  
Anonymous Anonymous said...

12.54 Ponce is the start of his sir name, dickhead... it's Colombian Dave to his mates.

9:32 PM  
Anonymous Anonymous said...

Yeah 12.54. Dave's name has 'ponce' in it. That's because back in colombia his parents wanted to call him David Shane De Leon, or David Jason De Leon. But they decided against it because they were Colombian and names like Shane and Jason sound pretty fucking stupid over there.

I'll be your name's either Shane or Jason. Fuckwit.

10:57 AM  
Anonymous Anonymous said...

I can't believe we're even commenting on this ad.


11:40 AM  
Anonymous Anonymous said...

More good work from these guys. Greaney is funnier than helium and Ponce de Leon is the best thing to come out of Colombia know...
And no, I'm not either of them.

2:21 PM  
Anonymous Anonymous said...

not up to scratch for Nintendo ads around the world unfortunately. c'mon creatives/client/agency.

3:23 PM  
Anonymous Anonymous said...

Dickheads - it's the number one ad on adcritic. Just another example of tall poppy syndrome amongst creatives in australia.

12:47 PM  
Anonymous Anonymous said...

Oooooohhhhhhhh! Well if adcritic says it's good then it must be good. God forbid we should use our own minds and opinions when there are so much better credentialled ones out there for us.

9:33 AM  
Anonymous Anonymous said...

Exactly. So shut up and go back to your catalogue. Deadline's approaching...

10:35 AM  
Anonymous Anonymous said...

9.32- is his full name Sir David Ponce de Leon then, or did you mean surname?

10:53 AM  
Anonymous Anonymous said...

The ad's clean and tidy, but unfortunately had absolutely no emotional effect on me. Thus, it's pretty forgetable.

2:52 PM  
Anonymous Anonymous said...

Hang on a sec. Has anybody questioned the fact that 'losing your marbles' means you're going crazy? How does this game stop you from going crazy? It's a game called Brain Training, not Psychotherapy. This idea just does not hold water. 0.5 out of 5.

3:40 PM  
Anonymous Anonymous said...


5:19 PM  
Anonymous Anonymous said...

The OED describes "losing your marbles" as a popular colloquialism originating in North America. The citations, beginning in 1902, seem to stress mental acuity and memory rather than mental illness. Both of which, playing this game can prevent. Hey 3.40 pm, Do they have the internet in dickhead planet? Try it. It's pretty informative.

6:41 PM  
Anonymous Anonymous said...

Hmm, last I checked 6.41pm, it's 2006, not 1902. So unless the Nintendo DS BrainTraining game was targeted at, 110-130 year olds with medium-high disposable incomes, then maybe, just maybe they might understand. As far as i'm concerned, as well as the rest of the modern freakin world, "losing your marbles" means going crazy. OED ShmOED.

The only thing i don't agree with 3.50pm is his/her score. I give it 0 out of 5.

9:55 AM  
Anonymous Anonymous said...

Don't you love it when people hide behind the "OED"? If 3.40 lives on Dickhead Planet, then 6.41, you live on Anally Retentive Planet.

The fact of the matter is, if someone didn't do very well on a Maths test, nobody in this day and age would say "Have you lost your marbles". No one.

But if your grandma started hacking up her immediate family with an axe, then you would probably say, "Geez Grandma, you've lost your marbles!"

Let the debate begin.

10:14 AM  
Anonymous Anonymous said...

If this game actually purports to preventing mental illness, then maybe they should rename it Lithium, or Prozac, or maybe we should call it Electro Shock Therapy?

Any other suggestions?

10:15 AM  
Anonymous Anonymous said...

How about "However Shit This Game Is, It's Not As Bad As The Ads"?

11:17 AM  
Anonymous Anonymous said...

Yes, i like that name much better. It's settled then.

Nintendo Australia, launches its biggest Nintendo DS title ever. Drum roll please.... "HOWEVER SHIT THIS GAME IS, IT'S NOT AS BAD AS THE ADS", will hit the shelves soon. Get on board the latest craze to hit the streets and nab yourself a copy of "HOWEVER SHIT THIS GAME IS, IT'S NOT AS BAD AS THE ADS".

1:57 PM  
Anonymous Anonymous said...

I am seriously rolling around with pain in my side from laughing. The blog rocks.

12:37 AM  
Anonymous Anonymous said...

So does Furby own visual puns now? They were around long before he did that lame jockey ad.

1:27 PM  

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